2. About Panoptic
• Focus on Enterprise Information
Management
• Since 2002
• Independent integrator of open
source and commercial tools
• Integrated vision on people,
organisation and technology
16. Take Home
• Go beyond managing your site, leverage it
• S
Segment, t
t target, measure and optimize
t d ti i
• You have to know what you’re doing but
your CMS should at least let you
Action: check if it does – if not, call us!