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RESEARCH METHODOLOGY
RESEARCH “Research is a systematized effort to gain new knowledge”.       -Redman and Mory. ,[object Object],  
What’s the Difference Between “Method” and “Methodology”?  Method:   Techniques for gathering evidence The various ways of proceeding in gathering information   Methodology: The underlying theory and analysis of how research does or should proceed, often influenced by discipline
Research method & methodology According to Sandra Harding: “A research method is a technique for (or way of proceeding in) gathering evidence" while "methodology is a theory and analysis of how research does or should proceed"
"It is the theory that decides what can be observed." - Albert Einstein
Significance of research ,[object Object],  ,[object Object],  ,[object Object]
Solves investment problems ,[object Object],[object Object]
Research is based upon observable experience or empirical evidence.
Research demands accurate observation and description. ,[object Object]
Research activities are characterized by carefully designed procedures.
Research is carefully recorded and reported,[object Object]
[object Object],                 Quantitative Research is employed for measuring the quantity or amount of a particular phenomena by the use of statistical analysis.                                    Qualitative Research is a non-quantitative type of analysis which is aimed at finding out the quality of a particular phenomenon.
Conceptual Vs Empirical Research                  Conceptual Research is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones.                 Empirical Research is a data based research which depends on experience or observation alone. It is aimed at coming up with conclusions without due regard for system and theory.
Conclusion: Research is an endeavourwhich helps to discover answers to intellectual and practical problems through the application of scientific method.

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Research methodology

  • 2.
  • 3. What’s the Difference Between “Method” and “Methodology”?  Method:   Techniques for gathering evidence The various ways of proceeding in gathering information   Methodology: The underlying theory and analysis of how research does or should proceed, often influenced by discipline
  • 4. Research method & methodology According to Sandra Harding: “A research method is a technique for (or way of proceeding in) gathering evidence" while "methodology is a theory and analysis of how research does or should proceed"
  • 5. "It is the theory that decides what can be observed." - Albert Einstein
  • 6.
  • 7.
  • 8. Research is based upon observable experience or empirical evidence.
  • 9.
  • 10. Research activities are characterized by carefully designed procedures.
  • 11.
  • 12.
  • 13. Conceptual Vs Empirical Research                  Conceptual Research is generally used by philosophers and thinkers to develop new concepts or to reinterpret existing ones.                 Empirical Research is a data based research which depends on experience or observation alone. It is aimed at coming up with conclusions without due regard for system and theory.
  • 14. Conclusion: Research is an endeavourwhich helps to discover answers to intellectual and practical problems through the application of scientific method.
  • 15. THANK YOU! BY MADHURI