How Do You Reach the Man on the Street with Social Media?
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"Tedx-Style" talk delivered on September 5, 2012, in Tel Aviv, Israel, for HaSadna. http://www.hasadna.org.il/
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How Do You Reach the Man on the Street with Social Media?
- 1. How do you reach the man on the street?
- 2. That all depends on the man
- 3. Are you talking about…
- 5. this man? this man? http://d30opm7hsgivgh.cloudfront.net/upload/142750008_9mOHTC9O_c.jpg
- 6. or both?
- 7. Of course, we can’t forget the ladies…
- 8. Are we talking about…
- 9. this woman?
- 11. or both?
- 12. How do we reach each of them… …in meaningful ways?
- 13. Give this man a place to solve his problems.
- 14. Online community of government colleagues helping each other to do their jobs better. Mission: “Connect government to improve government”
- 15. Federal Government 12.48% State Government 9.18% Local Government Average Age: 14.83% 50.37 % Industry/Gov’t Contractors 13.14 % Other (i.e. non- profit, academia & International Gov’t)
- 16. “Knowledge Network” 1. Learn from each other online.
- 17. “Knowledge Network” 2. Learn from each other in person.
- 18. “Knowledge Network” 3. Learn from each other one-on-one.
- 19. “Knowledge Network” 4. Learn from experts via webinars.
- 20. “Knowledge Network” 5. Learn from experts via podcasts.
- 21. “Knowledge Network” 6. Learn from guides and infographics.
- 26. “Knowledge Network” 7. Partner with press to promote the positive.
- 29. Give this man more than a smile… give him a voice.
- 30. Who else needs a voice in Israel?
- 31. Give this woman peace of mind…
- 34. The blog went viral and trended on Twitter; the traffic was so overwhelming that it crashed the CDC blog server. Although only $87 was spent, the campaign achieved an estimated 3.6 billion impressions and had an estimated marketing value of $3.4 million.
- 35. Give this woman a cell phone!
- 39. On second thought, give this woman a smart phone!
- 40. So…how do you reach the man on the street?
- 41. Engage Educate Empower Equip
Notas do Editor
- Are we talking about this debonaire dude
- Or this one focused on finding food?
- What if they needed each other…and didn’t know it?
- Of course, we can’t forget the females.
- Of course, we can’t forget the females.