Using Webinars to Promote Your Tradeshow Appearance

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TradeshowGuy Exhibits

Tecnologia Negócios

How to Use Webinars
to Promote Your
Tradeshow
Appearance
Presented by Tim Patterson
@tradeshowguy

Identify Goals
• Goals for this specific
tradeshow:

• Product release
• Client Relations
• Publicity/PR
• Something else?

Identify Your Market
• Current Clients
• Prospects
• Industry Partners/Colleagues
• Region or Industry Silo

Plan the Webinar
• Gather Content - What’s the
FOCUS?

• Written material
• Photos
• Videos
• Demonstrations
• Etcetera

Plan the Webinar

• PowerPoint or Keynote
• Presenter(s)

Choose a Platform
• GoToWebinar
• Anymeeting.com
• WebinarsOnAir.com
• Adobe Connect
• Cisco WebEx Meetings
• FreeScreenSharing.com

Create Your
Presentation

• PowerPoint, Keynote or Prezi
• Organize content
• One idea per slide
• Use images that evoke an
emotion

• Put info in a logical order
• Rehearse at least 3 times

Promote the Webinar
• E-mail
• Phone calls
• Social Media
• Press Releases
• Postcards

Do the Webinar!
• Start on time
• End on time
• Offer some sort of freebie
• Download, coupon, prize, etc.
• Thank attendees

Follow Up
• E-mail
• Reminder
• Show dates
• Booth #
• What’s in the booth
• Replay of Webinar to share
with colleagues.

Thanks for watching
Presented by Tim Patterson
@tradeshowguy
Contact Info:
503-507-4110
tim@tradeshowguyblog.com

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Scaling API-first – The story of a global engineering organization

Scaling API-first – The story of a global engineering organization

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The Codex of Business Writing Software for Real-World Solutions 2.pptx

The Codex of Business Writing Software for Real-World Solutions 2.pptx

Using Webinars to Promote Your Tradeshow Appearance

1. How to Use Webinars to Promote Your Tradeshow Appearance Presented by Tim Patterson @tradeshowguy

2. Identify Goals • Goals for this specific tradeshow: • Product release • Client Relations • Publicity/PR • Something else?

3. Identify Your Market • Current Clients • Prospects • Industry Partners/Colleagues • Region or Industry Silo

4. Plan the Webinar • Gather Content - What’s the FOCUS? • Written material • Photos • Videos • Demonstrations • Etcetera

5. Plan the Webinar • PowerPoint or Keynote • Presenter(s)

6. Choose a Platform • GoToWebinar • Anymeeting.com • WebinarsOnAir.com • Adobe Connect • Cisco WebEx Meetings • FreeScreenSharing.com

7. Create Your Presentation • PowerPoint, Keynote or Prezi • Organize content • One idea per slide • Use images that evoke an emotion • Put info in a logical order • Rehearse at least 3 times

8. Promote the Webinar • E-mail • Phone calls • Social Media • Press Releases • Postcards

9. Do the Webinar! • Start on time • End on time • Offer some sort of freebie • Download, coupon, prize, etc. • Thank attendees

10. Follow Up • E-mail • Reminder • Show dates • Booth # • What’s in the booth • Replay of Webinar to share with colleagues.

11. Thanks for watching Presented by Tim Patterson @tradeshowguy Contact Info: 503-507-4110 tim@tradeshowguyblog.com