Emergen-C creative briefing. This comic will give the creative team an idea of who the target is, why Emergen-C needs to advertise.

1. emergen-c and
super mom meet
by gloria medina

2. A Super Mom's day is never done -
look at us....
two plus
one is..
lift your
feet please
we're teachers
housekeepers
there.. all
dinner is better
at five now
cooks
nurses and much more

3. At the end of the day
we're exhausted

4. wouldn't it be great to have time for myself?
Shopping would be fun
a tan and a good book
would be great
some color in these
nails would be nice

5. do i lean on the support
of these caffeine
auhh!! what can i do to drinks?
give me the extra boost
of energy at the end of
the day?
maybe these chalky
treats can give me a
boost
Or should I try Emergen-c
which contains only vitamins
i think Emergen-c is
the best choice

6. Emergen-c
the only way to
Super Charge your energy
with
vitamins