This document provides information on branding and marketing yourself as a realtor. It discusses that branding creates content and images to help people remember you by sharing information about yourself and your expertise. Some key ways realtors can brand themselves include having a professional image through style, color, and photography; creating video and headshots; gaining knowledge of the areas they work in; and being consistent in their branding efforts. The document outlines Jennifer's transformation as a client, changing her website, Facebook, logo, and headshots to improve her professional branding.

1. How To Market and Brand
Yourself
Presented by Global AES

2. Our Sponsors

3. What is Branding ?
Branding is creating content, images, marketing
pieces that help people remember you! Its not about
asking for the sale, its more information about you or
your company. “get to know me stuff”
The benefits of Branding
• The Conversion of your Sales is higher
• People are most likely to accept your commission rate if
your branding is in place
• Google can find you
• Your colleagues respect you
• People trust you (Proven knowledge in your industry)

4. How to do you Brand?
1. Determine who is your audience (Your Target
Market)
2. For Realtors: Define your neighborhood or City.
3. For Business Owners: Who responds to your best,
and buys your product or service (SELECT ONE
GROUP)
4. Create an image of yourself that represents your
specialty
5. Create creative and knowledgeable content on
your specialty
6. Be Consistent

5. Top Ways for a Realtor To
Brand
• Professional Image Consultant – The style and color
you represent MATTER!
• Professional Photography- Your headshot matters!
Its needs to be everywhere.
• Video – can be professional or not (Just have video
of yourself)
• Knowledge of the Area you represent- get involved
in that community

6. Jennifer
The Client for this Presentation was Jennifer. A very
energetic professional Realtor. She was open and
coachable. (FIRST RULE if you are going to hire
someone like us)

7. The Tranformation
Before
After

8. Website
Before
After

9. Facebook
Before
After

10. Logo
Before
After

11. Head Shot
Before
After

12. The Process

13. Fun Pictures of our Day

14. Understand Your Color
Psychology

15. For more Information
For More Information on Working on Your own Brand
Call us at 404-944-3510
info@globalaes.com
www.globalaes.com