Presentation based on research to:
Find out who our key audiences are, Gain feedback on current website,
Research new trends of web communications,
Improve the website and web communications according to these audiences
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
IDS Website Survey and Audit Workshop Report
1. Robin Coleman IDS Web Editor 22 June 2010 Analysis of IDS Website Survey and Workshop Panel Feedback
2. IDS Website Review Find out who our key audiences are Gain feedback on current website Research new trends of web communications Improve the website and web communications according to these audiences 2010 (Phase 1) enhancements limited by budget 2011/2 (Phase 2) potential new design of website
3. Survey questionnaire was designed to find out: how visitors rated the IDS website what tasks they do how they communicate online their role and organisation 80 respondents completed the survey
4. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks?
5. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks? Other tasks Check out what's new on the Knowledge Services pages Read about your research programmes, find out who works for you Connect to intranet and use email – ALWAYS Lawrence's blog is useful and I am increasingly visiting it Yellow Monday, Jobs, courses, Knowledge Services IDS related information
6. Q2. Are there any features or services on the IDS website you think should be improved?
7. Q3. Rate the IDS website in terms of the following:
8. Q4. What features or services do you LIKE about the IDS website or would like to see more of?
9. Q5. What communication methods or social networks do you use to find out about development research and how often do you use them? LinkedIn was suggested by 1 person
10. Q6. How likely would you use the following functions to share IDS web content?
14. Some survey result trends: Website Feedback Homepage needs improvement Navigation needs improvement Content needs updating Want more content to be social media enabled (growing trend) Better multimedia section needed Simplicity, straight-to-the-point and clear communication preferred Downloading Papers is a lot more popular than Buying Publications Nearly 84% as Never buying publications
15. Some survey result trends: Web Communication Email is still a preferred method Sign-up process for Newsletters Email a friend for sharing content People read blogs to get their development information
16. About the Audit Workshop Focus group of 12 key staff representing research teams and web communication experts Workshop explored: website goals identify our key audiences and their needs rank them by importance to the IDS strategy and goals Result was to create the 5 most important audience personas – a made-up character that would typify the key audience and their needs
17. Visitor Importance Perspective High Importance for Influence Donors Policymakers IDS partners Academics Development communications experts Development students High % of Visitor Share Professionals looking for expert advice Low % of Visitor Share Development practitioners Job seekers IDS staff, students and alumni Low Importance for Influence
66. Quickly identify which individuals understand peer review or to sit on academic committee
67. Identifying Southern partner organisations working on the subject on a given country
68.
69. Phase 2: 2011/2 New website design can be implemented including: Revised Bookshop and Knowledge Services portal pages Improved homepage design (using Polemark design below) Latest web technology where appropriate Should NTD Bookshop pages be relooked at, integrated better or improved for visitor experience?