Presentation from Anukool Lakhina, Guavus #dataconf More at http://event.gigaom.com/structuredata/

1. THINK DIFFERENT, THINK SIGNAL PROCESSING:
APPROACHES TO REAL-TIME NETWORK DATA
SPEAKER: Anukool Lakhina
Founder and CEO
Guavus
Monday, April 1, 13

2. Monday, April 1, 13

3. 10
Years
Before
Big
Data
Monday, April 1, 13

4. 1
Hour,
1
Site,
1
TB
Monday, April 1, 13

5. Package
Switched
Networking
Monday, April 1, 13

6. Before
“Data
Scientists”
Became
Sexy
Monday, April 1, 13

7. Insight!
Bank
of
America
Hacked!
Monday, April 1, 13

8. Insight!
Bank
of
America
Hacked!
(Yesterday)
Monday, April 1, 13

9. • Founded
2006,
400+
people
• Global
Offices
–
US,
UK,
India,
Singapore,
Montreal
• Proven,
large
scale
deployments:
§ 3
of
the
top
4
tier-­‐1
mobile
operators
in
NA
§ 2
of
the
top
3
backbone
carriers
in
US
Monday, April 1, 13

10. Automating
the
“Fedex
Model”
Requires
a
New
Data
Fabric
Monday, April 1, 13

11. INFORMATION
DEVICES & NETWORKS
GUAVUS DATA FABRIC
Enterprise
Apps
Databases
Data
Data
at
Rest Data
in
Motion
Warehouses
• At
Scale:
Petabytes
per
day,
Trillion
Objects
• Distributed:
Move
Compute
to
the
Edge
• Holistic:
Ingestion
through
Visualization
Monday, April 1, 13

12. Value
is
in
Business
Aware
Applications
MARKETING CUSTOMER NETWORK MONETIZATION
ANALYTICS CARE OPERATIONS
Monday, April 1, 13

13. Dynamic
Decisioning
Dashboards
Monday, April 1, 13

14. REAL
WORLD
CASE
STUDIES
Monday, April 1, 13

15. 1
App,
10%
of
NYC
Capacity
=
$100M
Monday, April 1, 13

16. 50%
of
calls
to
Care,
$50M/year
Monday, April 1, 13

17. Towards
Timely,
Targeted
&
Automated
Actions
Continuously
Measure. Con$nuous
Continuously
Analyze.
•Customers Analy$cs
&
•Change
in
usage,
devices,
location,
•Devices
Dynamic applications,
…
Response
•Content
&
Applications
•Network
Assets
Timely
Action.
Timely,
Targeted
Response
•Proactive
stimulus-­‐based
response
to
changes
15
Monday, April 1, 13

18. Monday, April 1, 13