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What is your image
  of the future?
5-10 Year Retail ETDʼs
•   Continued integration of online and physical
    experience, declining dominance of physical
•   Continued rise of peer-to-peer commerce
•   Intelligence built into products and processes
•    Expectations for environmental and social
    responsibility - especially of companies whose
    products seem related to these values
•   Growth in local and village centers
•   Mobile access becomes critical
•   Brand democratization
•   Convergence of company, employees, brand
The future creates the present…
Aging population
and DIFM
Not a Mystery




          •Economic Struggle
          •Old, Young
          •Tech Acceleration
          •Environment & Lifestyle
          •New Retail Realities
AORTA Technology Rules

From WEB             To STREAM
Global	
  Weirding
Environment
& Life Styles
Data is the new oil...




Based	
  on:	
  Gerd	
  Leonhard   Image	
  credit	
  SuperAlloys.com
New Retail Realities
People of the screen will not
                 accept old limitations...




Based	
  on:	
  Gerd	
  Leonhard
Business of the future is about
making the experience fluid...




 Based	
  on:	
  Gerd	
  Leonhard
Reality:
People Buy
Differently
the Delta Touch Faucet typical timeline
Purchase
                                                                                                      Buy	
  Faucet

                                                                                           Choose	
  Retailer


Consider                                                                   Choose	
  Make,	
  Model


                                                                Read	
  Reviews


                                                  Search	
  Online

 Aware                           See	
  adverts



                                1	
  Day                  5	
  Days           10	
  Days             15	
  Days

  Based	
  on:	
  This	
  Fluid	
  World
the Delta Touch Faucet actual timeline?
Purchase
                                                                                                       Buy	
  Faucet



                                                                                  Talk	
  with	
  spouse
Consider

                                                                Check	
  Facebook	
  page	
  and
                                                                website	
  of	
  retailer


                                           Read	
  comment	
  from	
  Facebook	
  friend	
  who
 Aware                                     recommends	
  make,	
  model,	
  retailer



                                0	
  hours                1.5	
  hours          3	
  hours             6	
  hours

  Based	
  on:	
  This	
  Fluid	
  World
In a networked
                                   society
                                   interaction comes
                                   before transaction




Based	
  on:	
  Gerd	
  Leonhard
Sylvania Facebook Masterful Makeover
A co-creation feedback loop
                  enable people to
                  create and share ideas
                  with social media tools




update strategy                             accept
based on                                    alternate ideas
information                                 and comments
learned
Brand Democratization
Brands are built

and can be destroyed

increasingly outside our control


   Original	
  Source:	
  	
  This	
  Fluid	
  World
Every internet device is a
publishing tool

Once on the internet,
information lasts forever

Public access to information
includes the customers,
employees & the boss
©iStockphoto
               .com/ozgurd
                             onmaz



From Customers
to Fanatics
Fanatics Can Make and Break Your Brand
5 Strategic Principles


Foresight improved by thinking long term
Strategies need to be nimble, agile and
near term
Allocate resources for involvement
Prepare scenarios, monitoring systems, and
response protocols
Be proactive, be brave, be human
The	
  future	
  is	
  
                                 something	
  we	
  do

The	
  future	
  is	
  not	
  
something	
  that	
  just	
  
happens	
  to	
  us
thank you for your time
for more information
   www.futurist.com

   glen@futurist.com

   www.twitter.com/glenhiemstra

   www.facebook/glenhiemstra

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Merchandising and Retail: The future is not what it used to be

  • 1. What is your image of the future?
  • 2. 5-10 Year Retail ETDʼs • Continued integration of online and physical experience, declining dominance of physical • Continued rise of peer-to-peer commerce • Intelligence built into products and processes • Expectations for environmental and social responsibility - especially of companies whose products seem related to these values • Growth in local and village centers • Mobile access becomes critical • Brand democratization • Convergence of company, employees, brand
  • 3. The future creates the present…
  • 5. Not a Mystery •Economic Struggle •Old, Young •Tech Acceleration •Environment & Lifestyle •New Retail Realities
  • 9.
  • 10. Data is the new oil... Based  on:  Gerd  Leonhard Image  credit  SuperAlloys.com
  • 12. People of the screen will not accept old limitations... Based  on:  Gerd  Leonhard
  • 13. Business of the future is about making the experience fluid... Based  on:  Gerd  Leonhard
  • 15. the Delta Touch Faucet typical timeline Purchase Buy  Faucet Choose  Retailer Consider Choose  Make,  Model Read  Reviews Search  Online Aware See  adverts 1  Day 5  Days 10  Days 15  Days Based  on:  This  Fluid  World
  • 16. the Delta Touch Faucet actual timeline? Purchase Buy  Faucet Talk  with  spouse Consider Check  Facebook  page  and website  of  retailer Read  comment  from  Facebook  friend  who Aware recommends  make,  model,  retailer 0  hours 1.5  hours 3  hours 6  hours Based  on:  This  Fluid  World
  • 17. In a networked society interaction comes before transaction Based  on:  Gerd  Leonhard
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. A co-creation feedback loop enable people to create and share ideas with social media tools update strategy accept based on alternate ideas information and comments learned
  • 34. Brands are built and can be destroyed increasingly outside our control Original  Source:    This  Fluid  World
  • 35. Every internet device is a publishing tool Once on the internet, information lasts forever Public access to information includes the customers, employees & the boss
  • 36.
  • 37. ©iStockphoto .com/ozgurd onmaz From Customers to Fanatics
  • 38. Fanatics Can Make and Break Your Brand
  • 39. 5 Strategic Principles Foresight improved by thinking long term Strategies need to be nimble, agile and near term Allocate resources for involvement Prepare scenarios, monitoring systems, and response protocols Be proactive, be brave, be human
  • 40. The  future  is   something  we  do The  future  is  not   something  that  just   happens  to  us
  • 41. thank you for your time for more information www.futurist.com glen@futurist.com www.twitter.com/glenhiemstra www.facebook/glenhiemstra