#aeFuturis Summer Academy - Social Media for Tradeshows - How Can I Be Social (HCIBS)
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Contact me via http://www.GerritHeijkoop.com or @GHeijkoop Morning seminar at ArtexisEasyfairs Summer Academmy: How Can You Be Social? Social Media for Tradeshows Speaker: Gerrit Heijkoop, Executive Partner How Can I Be Social (HCIBS) Location: Sofitel Louise, Brussels, Belgium Date: 29 Aug 2014, 09:00 - 10:30 Description: The world is changing. As day-2-day media consumers we perfectly understand what kind of messaging we love and hate. However, once we enter our office, we completey forget. In this interactive and dynamic seminar Gerrit Heijkoop widened the perspective of the #aeFuturis tradeshow professionals during their Summer Academy.
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#aeFuturis Summer Academy - Social Media for Tradeshows - How Can I Be Social (HCIBS)
- 1. Social Media for tradeshows How Can You Be Social?
- 2. story
- 4. “Have you been active with #aeFuturis on Social Media?”
- 5. Photos, Findings and Questions Twitter & Instagram: @GHeijkoop #aeFuturis
- 6. Photos, Feedback and Findings Twitter & Instagram: @GHeijkoop #aeFuturis
- 7. Communicate your hashtag EVERYWHERE!
- 8. Do not just ‘paste’ Social Media icons!
- 9. Always add a ‘purpose’ or assignment
- 10. Put your community on stage!
- 11. Photos, Findings and Questions Twitter & Instagram: @GHeijkoop #aeFuturis
- 12. Where do you stand?
- 13. “I am doing pretty well on Social Media” Agree Disagree
- 14. “I am doing pretty well on Social Media” Agree Disagree 1. Why are you standing where you are standing? 2. What would you need to move further to the right?
- 15. story
- 19. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
- 20. Existing community online community Intensify, extend & convert online
- 21. Lessons #Haren 1. Power of networks 2. User generated content 3. Access to mass media 4. Community takes action
- 22. why
- 25. Dealing with an ‘audience of audiences’
- 26. Every interaction creates a ripple effect!
- 27. 300 x 300 = 90.000 Let’s do some math …
- 28. That’s a full Wembley Stadium/individual! Image: http://www.footballticketpackages.com
- 29. Why should you be social? 1. People are connected 2. …
- 30. change …
- 32. People are shielding themselves from traditional push marketing messages!
- 33. Why should you be social? 1. People are connected 2. People are turning away from traditional marketing media
- 34. how
- 35. change … Not a ‘digital billboard’… … but a ‘virtual bar’!
- 37. AIDA still exists… Attention Interest Desire Action
- 38. AIDA still exists… Attention Interest Desire Action Share
- 39. change … Stop talking to them … … give them some- thing to talk about!
- 40. example 1
- 42. example 1 Translation: “chili has peppers, but we have mills”
- 43. example 2
- 44. We all suffer from ‘information overload’!
- 49. Social ME-dia
- 50. You never throw away a picture of yourself
- 51. You never throw away a picture of yourself
- 52. “Me and …?”
- 57. example 3
- 58. Mieke van Loenen Director of events, ICCA “In advance I was not sure of what to expect, but there was so much positive energy! It brought people closer together, which really suits the values of our brand”
- 61. What does your community want to talk ‘about’? #exercise
- 62. how (2)
- 64. Which button would they push?
- 66. What is your first fix when you get back? #exercise
- 67. AIDA still exists… Attention Interest Desire Action Share
- 68. how (3)
- 69. Do you take the red or the blue pill?
- 70. Don’t be fooled by the numbers!
- 71. What behaviour are you looking for? % = (value – investment) / investment More revenue, lower costs, higher quality m2, registrations, leads, online365, trends, simplifications, etc Interaction, referral traffic Followers, likes, reach
- 72. What behaviour am I looking for today?
- 73. What behaviour am I looking for today? 1. Open accounts for yourself 2. Activate your sales team on Social Media 3. Facilitate your clients: WiFi, #-tag, purpose 4. Allocate resources for content creation 5. Build & feed your community as a host
- 74. Not just a ‘Social Media Manager’?!
- 76. “Great things are never done by 1 person”
- 77. 5 phases of ‘Being Social’ 1. Fear & Denial 2. Experimentation 3. Marketing Department 4. Connected Individuals 5. Social Organisation
- 78. What behaviour am I looking for today? 1. Open accounts for yourself 2. Activate your sales team on Social Media 3. Facilitate your clients: WiFi, #-tag, purpose 4. Allocate resources for content creation 5. Build & feed your community as a host
- 79. now …
- 80. #reflection apply to your own situation
- 81. Before we go …
- 82. change … Not a ‘digital billboard’… … but a ‘virtual bar’!
- 83. change … Stop talking to them … … give them some- thing to talk about!
- 84. Save €4,99 on e-book: send an e-mail now to gerrit@hcibs.com you will receive link for a free download
- 85. Gerrit Heijkoop How Can I Be Social (HCIBS) Twitter: @GHeijkoop #aeFuturis Facebook: /Gerrit.Heijkoop E-mail: Gerrit@hcibs.com
- 86. Social Media for tradeshows How Can You Be Social?