The document discusses how GIS and mapping technologies are being used at Iracambi, a research center in Brazil focused on conservation of the endangered Atlantic Rainforest ecosystem. GIS is helping monitor threats like illegal mining, track plant and animal species, and engage local communities. Early efforts involved GPS surveys on horseback and basic maps. Over time, tools became more advanced using satellite imagery, web maps, and engaging the public. Going forward, the focus is on collaborative web tools, standards, and using geospatial data to directly aid communities and conservation efforts.