Applying the 5 core concepts

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Applying the 5 Core Concept questions to Ads.

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Applying the 5 Core Concepts P. Denton September, 2009

Core Concept #1 ,[object Object],[object Object]

Core Concept #2 ,[object Object],[object Object]

Core Concept #3 ,[object Object],[object Object]

Core Concept #4 ,[object Object],[object Object]

Core Concept #5 ,[object Object],[object Object]

Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

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Applying the 5 core concepts

1. Applying the 5 Core Concepts P. Denton September, 2009

2.

3.

4.

5.

6.

7. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

8. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

9. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

10. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

11. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?

12. Why was this message sent? What does this message think is important? How might different people react? What techniques are used to attract my attention? Who created this message?