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Facts and Stats of the
 Creative Economy
Harvey Seifter, Moderator
               CEO, Seifter Associates

                John McInerney
Vice President of Marketing & Communications, Greater
             Philadelphia Cultural Alliance

            Jennifer Cover-Payne
  President, Cultural Alliance of Greater Washington

               Cynthia Lambert
  Executive Director, South Jersey Cultural Alliance
John McInerney

   Vice President of Marketing &
          Communications
Greater Philadelphia Cultural Alliance
Philadelphia’s Cultural Sector
       Driving Economic Development
           Building Quality of Life
       Increasing Cultural Engagement
John McInerney, Vice President of
Marketing & Communications, Greater
Philadelphia Cultural Alliance
Overview of Presentation


     Scope of Cultural Sector
  Pathways to New Opportunities
Scope of Cultural Sector

                      $1.3 Billion in Annual Expenditures
                  $158 Million State & City Tax Revenue
                                               19,000 employees
                                  24,000 volunteer positions
                                           15 million total visits
                                              43% free of charge
             1.8 million visits by school-aged children
All information based on Cultural Alliance Research 2006-2008
meals & lodging

                                $250 Million on restaurants

                                $184 Million on lodging




All information based on Cultural Alliance Research 2006-2008
employment


   This is equivalent to 10 jobs for every 1,000 residents in the region.




   In similar regions, arts and culture generates 4 jobs for every 1,000 residents.




All information based on Cultural Alliance Research 2006-2008
Where Does Funding Come From?
                                                                       Other
                                                 Corporations              10%
                                                                  2%
                                    Local Government 2%

                                     State Government
                                                                 5%
                           Federal Government 1%



Contributed                                Foundation           14%              50%   Earned




                                                                       16%
                                                         Individuals




All information based on Cultural Alliance Research 2006-2008
affordable…
           …and accessible




vibrant   valuable   vulnerable
Accessibility and affordability
               keep margins thin




vibrant         valuable   vulnerable
Key Findings


 Arts & Culture are vital to residents and visitors
Cultural sector is a significant economic engine in
               the Philadelphia region
   Cultural organizations run on lean budgets
The 5 Studies


The Cultural Engagement Index

Demographic Trends and Forecasts
in the Philadelphia Region Study

Culture & the Arts Survey

Paid Patronage Study

Engage 2020 Focus Groups
1   Philly scores well…
1   Philly scores well…
2   Our bucket is leaking
2   Our bucket is leaking
3   Personal practice is a gateway
4   People of color…engaged & growing
4   People of color…engaged & growing
5   Family matters
5   Family matters
5   Family matters
6   Role models are key
7   Marketing is multi-channel
7   Marketing is multi-channel
8   Product matters
9   Social connection is huge
10 Service is central
10 key findings

1) Philly scores well
10 key findings

1) Philly scores well
2) Our bucket is leaking
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
8) Product matters
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
8) Product matters
9) Social connection is huge
10 key findings

1) Philly scores well
2) Our bucket is leaking
3) Personal practice is a gateway
4) People of color…engaged & growing
5) Family matters
6) Role models are key
7) Marketing is multi-channel
8) Product matters
9) Social connection is huge
10) Service is central
5 next steps

1) Continue to research state of the sector
2) Develop new resources for venture capital
3) Publicize the research
4) Support Innovation
5) Integrate the arts into civic planning and debate
Jennifer Cover-Payne

         President
Cultural Alliance of Greater
         Washington
Cynthia Lambert

      Executive Director
South Jersey Cultural Alliance
The Role of the Arts and Culture
          in building
  Creative Global Economies

  A view from Southern New Jersey
Budget Size February 2009
Budget Size September 2009
Contributed Income February 2009
Contributed Income September 2009
Question &
 Answer
Please complete the survey being
  distributed by the volunteers.
 Surveys may be returned to the
 volunteers or at the Registration
       Desk in Ballroom A.
Thank you to our sponsors

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Facts And Stats Of The Creative Economy

  • 1. Facts and Stats of the Creative Economy
  • 2. Harvey Seifter, Moderator CEO, Seifter Associates John McInerney Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance Jennifer Cover-Payne President, Cultural Alliance of Greater Washington Cynthia Lambert Executive Director, South Jersey Cultural Alliance
  • 3. John McInerney Vice President of Marketing & Communications Greater Philadelphia Cultural Alliance
  • 4. Philadelphia’s Cultural Sector Driving Economic Development Building Quality of Life Increasing Cultural Engagement
  • 5. John McInerney, Vice President of Marketing & Communications, Greater Philadelphia Cultural Alliance
  • 6. Overview of Presentation Scope of Cultural Sector Pathways to New Opportunities
  • 7. Scope of Cultural Sector $1.3 Billion in Annual Expenditures $158 Million State & City Tax Revenue 19,000 employees 24,000 volunteer positions 15 million total visits 43% free of charge 1.8 million visits by school-aged children All information based on Cultural Alliance Research 2006-2008
  • 8. meals & lodging $250 Million on restaurants $184 Million on lodging All information based on Cultural Alliance Research 2006-2008
  • 9. employment This is equivalent to 10 jobs for every 1,000 residents in the region. In similar regions, arts and culture generates 4 jobs for every 1,000 residents. All information based on Cultural Alliance Research 2006-2008
  • 10. Where Does Funding Come From? Other Corporations 10% 2% Local Government 2% State Government 5% Federal Government 1% Contributed Foundation 14% 50% Earned 16% Individuals All information based on Cultural Alliance Research 2006-2008
  • 11. affordable… …and accessible vibrant valuable vulnerable
  • 12. Accessibility and affordability keep margins thin vibrant valuable vulnerable
  • 13. Key Findings Arts & Culture are vital to residents and visitors Cultural sector is a significant economic engine in the Philadelphia region Cultural organizations run on lean budgets
  • 14.
  • 15. The 5 Studies The Cultural Engagement Index Demographic Trends and Forecasts in the Philadelphia Region Study Culture & the Arts Survey Paid Patronage Study Engage 2020 Focus Groups
  • 16. 1 Philly scores well…
  • 17. 1 Philly scores well…
  • 18. 2 Our bucket is leaking
  • 19. 2 Our bucket is leaking
  • 20. 3 Personal practice is a gateway
  • 21. 4 People of color…engaged & growing
  • 22. 4 People of color…engaged & growing
  • 23. 5 Family matters
  • 24. 5 Family matters
  • 25. 5 Family matters
  • 26. 6 Role models are key
  • 27. 7 Marketing is multi-channel
  • 28. 7 Marketing is multi-channel
  • 29. 8 Product matters
  • 30. 9 Social connection is huge
  • 31. 10 Service is central
  • 32. 10 key findings 1) Philly scores well
  • 33. 10 key findings 1) Philly scores well 2) Our bucket is leaking
  • 34. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway
  • 35. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing
  • 36. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters
  • 37. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key
  • 38. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel
  • 39. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel 8) Product matters
  • 40. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel 8) Product matters 9) Social connection is huge
  • 41. 10 key findings 1) Philly scores well 2) Our bucket is leaking 3) Personal practice is a gateway 4) People of color…engaged & growing 5) Family matters 6) Role models are key 7) Marketing is multi-channel 8) Product matters 9) Social connection is huge 10) Service is central
  • 42. 5 next steps 1) Continue to research state of the sector 2) Develop new resources for venture capital 3) Publicize the research 4) Support Innovation 5) Integrate the arts into civic planning and debate
  • 43.
  • 44. Jennifer Cover-Payne President Cultural Alliance of Greater Washington
  • 45. Cynthia Lambert Executive Director South Jersey Cultural Alliance
  • 46. The Role of the Arts and Culture in building Creative Global Economies A view from Southern New Jersey
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  • 71. Please complete the survey being distributed by the volunteers. Surveys may be returned to the volunteers or at the Registration Desk in Ballroom A.
  • 72. Thank you to our sponsors