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RTV, Inc.
VoiceoftheWorld®
Confidential Executive Summary
August 2015
RTV | Confidential
Executive Summary pg. 2
Disclosure Statement
This memorandum has been prepared by RTV, Inc. as an informational
resource for qualified individuals seeking opportunities in a technology based
emerging growth company. Individuals should beaware that early stage investments
are inherently risk oriented opportunities that should only be considered by
sophisticated individuals with a background in venture capital.
Moreover, the information contained herein is believed to have been taken
from accurate and reliable sources however it is possible that some information may
have changed, or has been superseded by additional information that may have
become available subsequent to the preparation of this document or the source
material could have changed all of which could impact the content of this memo.
As a result all interested parties should conduct their own independent
analysis of the business opportunity discussed herein and determine for themselves
the credibility of the opportunity and its likelihood for success. RTV’smanagement
makes no representation as to the likely outcome of the proposed business venture
which can be influenced by events beyond management’s control.
All inquiries or requests for additional information should be forwarded to:
Gary Fujarek, CEO
RTV, Inc.
954-706-4338
rtvinc@hotmail.com
www.rtvworld.net
RTV | Confidential
Executive Summary pg. 3
Executive Summary
Over the past 20 years consumers of music have seen dramatic changes in the way they
listen to their favorite artists. Whereas 50 years ago portable radios playing AM and FM were all
the rage today digital devices such as smartphones, tablets and computers are all entertainment
centers that play music and videos with equal ease. The portable radio of yesterday has morphed
into today’s smartphone and the technology is still evolving.
However the growth in digital devices that play music coupled with the dramatic increase
in the number of consumers with these devices has converted the device’s screen into commercial
real estate where products can be advertised, placed and sold. Basically the computer screen has
become the billboard of today. This effectively monetizes the screen thereby creating a reliable
revenue source for companies with products that meet the user’s needs.
Our Company, RTV is the forefront of monetizing device screens. Our first product, the
Voice of the World®, is a universal image that is launched on any device when music is playing
and offers users a unique background image that serves to create a tranquil ambiance for any room
or environment.
We further believe that our image is different from other images of earth since it was taken
on an actual Apollo mission in outer space. As a result although others may offer a look alike
picture of earth only RTV offers a trademarked image that is documented as being historically
authentic.
We believe that the originality of our image will distinguish us in the market and permit us
to monetize our trademark. We also believe that RTV can be managed as a lean, efficient company
resulting in generating better than average returns.
For these reasons and others RTV should be seen as a unique opportunity to participate in
the dramatic growth of innovative apps for digital devices as well as a compelling business
opportunity that could produce venture capital type returns if managed to success.
RTV “Where Life Takes On A New Meaning” TM
RTV | Confidential
Executive Summary pg. 4
Overview
When Viacom first launched MTV in August 1981 little did they realize that they were
about to forever change the way people listen to music. For the first time music was united with a
visual image of something other than the film of an entertainer who might be lip syncing their
performance or not.
Essentially with the introduction of MTV the music video industry was launched forcing
artists to make music and an original video to go with it thereby officially pairing music and video
imagery as a mass market product.
However that was 25 years ago and since its introduction MTV has evolved with the times
and today no longer exclusively shows music videos. Nonetheless the impact of MTV was so
significant that it effectively transformed music from exclusively being an audio medium into
being an audio and visual medium with the ramifications still playing out on electronic devices
around the world.
Over the same time that MTV was changing music technology was changing the way we
listen to music by transforming smartphones and computers into digital players. Today virtually
every cell phone can stream music, movies and play games and in any venue including cars, buses
and airplanes. Likewise tablets, laptops and desktop computers have all become entertainment
consoles in addition to computing devices.
The combination of MTV and the instant and ubiquitous availability of music on a broad
array of devices has dramatically changed the way we listen because now we can also see music.
This in turn has created a verifiable market opportunity to provide music listeners with alternative
imagery on their device’s screen.
For the vast number of listeners the screen on their music playing device, albeit a
smartphone or computer, offers numerous business opportunities for those companies that know
how to access and promote themselves on the user’s screen with music related products. This is
the same as Facebook selling advertising space on its pages.
We believe that our trademarked image is unique in being able to be monetized and
overtime we anticipate identifying other images that can impact a room’s ambiance and thereby
create a library of images and significant cash flow.
® All RTV products are registered trademarks & protected by copyrights
Rcorp. TM
RTV | Confidential
Executive Summary pg. 5
RTV, the Concept
You turn the music on your phone, tablet, TV or computer on but you do not want to watch
videos or see album covers pass by with each new song; you simply want to relax. What image
could you put on your screen that would be an inspiring, thought-provoking counterpart to all of
your favorite songs?
If it was Christmas or New Year’s Eve the answer would be easy and would be the
traditional yule log burning in a quaint fireplace. And every year several channels on your local
TV will feature this image as a means to provide viewers with a pleasant background that does not
intrude on the holiday event but creates an ambiance that compliments the experience.
When examined closely reality is that very few other images have the power to
instantaneously create a room’s ambiance as the yule log does
because very few images have the capacity to produce visceral
feelings of well-being and harmony as the yule log does. In
many respects the fire in the yule log image is distinguished by
having a universal quality that connects everyone with nature.
Based on this we believe that the rotating image of earth
set against a background of outer space that we call Voice of the
World®, is one of the few iconic images that analogously to the
yule log has the quality of universality and conveys to the viewer
an ambiance of tranquility and solace and a connection to nature.
The uniqueness of our image is distinguished in part, by having
been taken an Apollo mission giving it a unique birthright in
history.
We further believe that the effectiveness of our image as
a mood maker is enhanced by having the earth rotate and the background stars twinkle at random
intervals. The use of motion and flickering lights serve to enhance the image’s effectiveness
because it subtly changes the composition from moment to moment thereby creating a
continuously shifting display that intrigues viewers and serves to draw them in.
The power of the revolving earth’s image stems from the picture reflecting the home of all
mankind and by doing so communicates the universality of nature including the peace and solitude
of outer space. The photo of the gently turning globe provides the perfect image for virtually every
occasion where music is meant to be in the background in order to help create the room’s ambience
and not overpower it.
In the same manner as the yule logs does, the revolving earth offers the subtle, gentle
message of tranquility without being intrusive. For individuals seeking to relax while listening to
music the image is ideally suited as a calming visual that overtime has a hypnotic effect on the
In 2002, Dennis Tito became
the first private citizen to
realize the dream of
traveling in outer space by
paying $20 million to spend
a week aboard the Russian
space station Mir. Flite logs
indicate that he spent his
time on board watching the
Earth rotate and listening to
classical music.
RTV | Confidential
Executive Summary pg. 6
viewer as the earth’s natural rhythm syncs with the viewer’s own bodily rhythm thereby enhancing
the feel.
Moreover, as part of the RTV experience users will also be able to access the music
provider’s information on each song being played making our product complementary to the
streaming service being used. RTV will enable listeners to toggle back and forth between the image
and the streaming devices data in a seamless motion.
The strength of the RTV concept is its simplicity and the ability of the spinning earth to
create a captivating background setting that does not intrude on an event but compliments it even
if the occasion is nothing more than to relax. The spinning globe is a natural image that fits any
occasion and can be enjoyed by children and adults alike because it viscerally connects with
everyone.
Overtime RTV will augment its image database with additional images that have the power
of universality meaning the requirement that each one has the same ability to set a room’s
ambiance.
RTV | Confidential
Executive Summary pg. 7
Current Business Plan
RTV is currently in its inception stage and is about to initiate its product development
phase.
The RTV concept is to create an application that once down loaded will launch with any
music service on that device and display the Company’s Voice of the World ® image as the music
plays.
The RTV software will not interfere with the streaming application being run including
any of the well-known services in the box to
the right such as Pandora, Spotify, and I
Heart Radio, Beats or any other music
streaming service.
The RTV app will be compatible with
any device with either an Android, Windows
or Apple operating system including
smartphones, tablets and computers. The
RTV app will be called Voice of the World®
representing the universality of the
company’s concept and trademark.
RTV users will also be able to take
advantage of any feature that is included with
the music player being used. In this manner an RTV user can also use tone adjustments or other
features that are included in the streaming software service.
As is typical of any other app the RTV software will be sold through every internet, cell
phone and data provider’s digital store including but not limited to Amazon, Google Play and The
Apple Store among many others including all streaming services that also sell music.
Because RTV will sit above the music streaming service it can be applied to any service
and thereby has the ability to be an international product. Moreover, the universality of the earth
rotating image compliments the international aspect of being able to be used by any streaming
service for any kind of music anywhere in the world.
Since the goal of management is to keep RTV Inc. as lean and efficient as possible it is
currently expected that the Company will enter into a multiyear agreement with a properly
credentialed tech company to write the code for the Company’s app and then to maintain it.
Management believes that a multiyear agreement will be advantageous because it will
facilitate the development of product improvements since the developers will have written the
source code for the product.
RTV | Confidential
Executive Summary pg. 8
In general development of the Company app will not require very sophisticated coding by
today’s standards although debugging and porting code among several different operating systems
can be challenging. Based on previous discussions Management believes that the software app will
be written quickly and easily given its relative simplicity. Current price estimates for building the
app also appear to be reasonable.
Although the Company intends to outsource its technology needs, for the balance of
management positons the Company will establish its own infrastructure. To start the Company
intends to recruit a controller, tech officer and a general office assistant. Subsequently as the
company grows other employees will be added as needed.
Once the Voice of the World trademark image is launched the Company will consider
hiring salespeople to create relationships with other companies for joint marketing activities. These
could be anyone from a cell phone or tablet manufacturer to a hotel who wants a relaxing image
playing for guests upon arrival.
RTV | Confidential
Executive Summary pg. 9
The Market
Music is one of the rare things that has universal appeal to all people regardless of where
they live or what their cultural norms are. Coupled with the explosion in mobile listening devices
including smartphones, tablets and notebooks and the market for music related internet products
is truly global.
But aside from the sheer growth in the number of electronic devices in use that can play
music, the music industry itself has recently undergone radical changes that has altered the
traditional role of radio and record players which are now digital streaming devices.
With regard to radio, today’s music companies sell subscriptions to streaming services that
come without commercial interruptions. These services also allow the listener to customize their
play list to only the songs they
exclusively want to hear.
The combination of streaming
uninterrupted music and the ability to
create exclusive playlists of desired
songs has served to transform a
traditionally free product into one that
consumers are willing to pay for in the
form of monthly or annual
subscription fees. This income replaces commercials as the source of revenue to the station and
clearly proves that in today’s market the right music related product can quickly be monetized.
Another upshot of the development of digital song databases is that they allow any kind of
recorded music to be made available instantaneously anywhere in the world. This is accomplished
by downloading an app that can be bought from any music provider.
According to Forbes as of December 2013 there were over 1 million apps at the Apple
Store alone and by October 2014 Stastista estimated that 85 billion had been downloaded proving
that individuals not only use digital music players but they buy complimentary products for them.
Apple estimates each iPhone has 10 apps on it.
This means that listeners in Asia and Africa who have access to a means of playing music
such as a cellphone, can now access the specific music that they want to hear which in turn has
greatly expanded the market for streaming music and especially in areas without a free radio
alternative.
Consumers have also been freed from buying expensive albums of songs and today can
buy individual tracks of music from any album released on any date anywhere in the world.
Retailers like Amazon, Google, Apple and numerous others offer diverse and unique catalogs of
songs that allow a listener to assemble a play list of their favorite tunes.
In October 2014, Apple announced that 85
billion apps had been downloaded from its Apple
Store and of that amount 3.1% and 6.76% were
for music and entertainment respectively.
Statista.com
RTV | Confidential
Executive Summary pg. 10
In today’s music world when you want to relax or entertain you simply plug into your
existing database of songs and arrange them as you like. As a result today, anybody, anywhere in
the world, can play a self-composed list of their favorite songs to relax with.
All of these trends portend opportunity for our company because the larger the number of
screens that play music the larger is our market opportunity. By offering consumers a universally
oriented image that compliments any style of music and can instantaneously transform any room
or area’s ambiance to have the tranquility of outer space has the capacity to access millions of
users around the globe.
Further we believe that the unique character of our product, which cannot be obtained
elsewhere, is what permits it to be sold and monetized. This is because even though many apps are
represented as free they are really free to play, meaning after a trial period you must pay for
continued use of the app. This evidences that consumers will pay for the apps they want.
Since our image is taken from an Apollo mission it has a distinctive birthright in history,
is trademarked and is what enables us to charge for the image’s use. This is analogous to
professional photography services where the image is not in the public domain but owned.
Given that there are over 1 billion personal computers in current use, over 7.22 billion cell
phone devices in use and over 250 million tablets with the major manufacturers selling about 100
million units per quarter, we believe that there is a large and growing population of customers who
will learn of our product and for a nominal charge down load it.
As part of the product development the Company intends to conduct a market study to
determine the price elasticity of our product. This research will seek to measure the volume of
sales we can expect at various price points.
This is essential since images of earth can be easily obtained and although they will not
offer the same visual experience as RTV they nonetheless represent an alternative.
However as subscription radio proves, consumers are willing to pay for things that were
historically free if it is a true innovation as our product is.
In the Car
On your Phone, Ipad, Tablet,
Computer TV
Computer Screens everywhere
RTV | Confidential
Executive Summary pg. 11
IntellectualProperty
The image below is the official trademarked, Voice of the World®. The trademark for
Voice of the World® was registered in 1991 and its official number is 76677322.
The Company also owns 10 web addresses, (urls) that are variations on the name RTV as
follows:
1. OURTVWORLD.NET 6. RTVWORLD.NET
2. OURTVWORLD.US 7. RTVWORLD.ORG
3. OURTVWORLD.ORG 8. RTVWORLD.TV
4. OURTVWORLD.INFO 9. RTVWORLD.INFO
5. OURTVWORLD.BIZ 10. RTVWORLD.BIZ
Together with a complete array of other images protecting all RTV Images
©GaryFujarek2015
RTV | Confidential
Executive Summary pg. 12
Management
Gary Fujarek: Founder and CEO
Gary Fujarek is an entrepreneur with successful experience in the food, retail and music
industry. Starting in 1970 Gary assumed control of the family business which was the famous
Tasty Box Lunch restaurant. Subsequently from 1973 to 1979 Gary owned and operated the
London House Fish & Chips Restaurant and ultimately sold both businesses.
In 1980 after selling his restaurants Gary successfully transitioned to the entertainment
industry where he became involved with recording companies. Gary worked with Criteria
Recording where he assisted in the production of record albums and was credited on Laura
Taylor’s debut album which contains a single that reached # 3 on the Billboard Charts in 1981.
Over the next 10 years Gary continued working in music industry and developed a business
consulting practice that he maintained for over 9 years. During that time Gary worked on a project
basis primarily with emerging growth business in need of capital and strategic guidance.
Recently Gary decided to Launch RTV and spent the past year developing the concept.
Gary Fujarek attended St. Rose of Lima Catholic School and North Miami High School.
He received an Associate’s degree from Dade Junior College where he majored in business.
RTV | Confidential
Executive Summary pg. 13
Summary
RTV is a startup company that has an innovative idea for selling music related images for
use on smart phones, tablets and computers. Our goals is to develop a line of images that have the
power to transform a room’s environment and can be used on any occasion or no occasion to
simply relax.
Our first image, Voice of the World is an iconic photo of earth taken aboard an Apollo
mission. The image clearly has a generic appeal that we believe stems from the universality of
mother earth and outer space. We believe that very few images have the power to communicate as
Voice of the World does.
Currently we initiated development of our first app which we intend to sell in digital stores
and through music services such as at the Google Play Store and the Apple store. Regardless of
the vendor a user will be able to simply download our app and then it will launch automatically
whenever the music is played on that device.
We believe that the demand for our image will be substantial as few others can transform
a room into a quiet and harmonious environment with your favorite music playing in the
background.
We further believe that the ability to provide music listeners with complementary images
that work with the music to create the right ambiance will prove to be a highly successful and
desirable product for large number of consumers.
RTV
RTV is more than an app
It’s Also Radio Television
A ® picture for all of radio more than 99% of all music.
Has no music video attached
With RTV not anymore.

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  • 2. RTV | Confidential Executive Summary pg. 2 Disclosure Statement This memorandum has been prepared by RTV, Inc. as an informational resource for qualified individuals seeking opportunities in a technology based emerging growth company. Individuals should beaware that early stage investments are inherently risk oriented opportunities that should only be considered by sophisticated individuals with a background in venture capital. Moreover, the information contained herein is believed to have been taken from accurate and reliable sources however it is possible that some information may have changed, or has been superseded by additional information that may have become available subsequent to the preparation of this document or the source material could have changed all of which could impact the content of this memo. As a result all interested parties should conduct their own independent analysis of the business opportunity discussed herein and determine for themselves the credibility of the opportunity and its likelihood for success. RTV’smanagement makes no representation as to the likely outcome of the proposed business venture which can be influenced by events beyond management’s control. All inquiries or requests for additional information should be forwarded to: Gary Fujarek, CEO RTV, Inc. 954-706-4338 rtvinc@hotmail.com www.rtvworld.net
  • 3. RTV | Confidential Executive Summary pg. 3 Executive Summary Over the past 20 years consumers of music have seen dramatic changes in the way they listen to their favorite artists. Whereas 50 years ago portable radios playing AM and FM were all the rage today digital devices such as smartphones, tablets and computers are all entertainment centers that play music and videos with equal ease. The portable radio of yesterday has morphed into today’s smartphone and the technology is still evolving. However the growth in digital devices that play music coupled with the dramatic increase in the number of consumers with these devices has converted the device’s screen into commercial real estate where products can be advertised, placed and sold. Basically the computer screen has become the billboard of today. This effectively monetizes the screen thereby creating a reliable revenue source for companies with products that meet the user’s needs. Our Company, RTV is the forefront of monetizing device screens. Our first product, the Voice of the World®, is a universal image that is launched on any device when music is playing and offers users a unique background image that serves to create a tranquil ambiance for any room or environment. We further believe that our image is different from other images of earth since it was taken on an actual Apollo mission in outer space. As a result although others may offer a look alike picture of earth only RTV offers a trademarked image that is documented as being historically authentic. We believe that the originality of our image will distinguish us in the market and permit us to monetize our trademark. We also believe that RTV can be managed as a lean, efficient company resulting in generating better than average returns. For these reasons and others RTV should be seen as a unique opportunity to participate in the dramatic growth of innovative apps for digital devices as well as a compelling business opportunity that could produce venture capital type returns if managed to success. RTV “Where Life Takes On A New Meaning” TM
  • 4. RTV | Confidential Executive Summary pg. 4 Overview When Viacom first launched MTV in August 1981 little did they realize that they were about to forever change the way people listen to music. For the first time music was united with a visual image of something other than the film of an entertainer who might be lip syncing their performance or not. Essentially with the introduction of MTV the music video industry was launched forcing artists to make music and an original video to go with it thereby officially pairing music and video imagery as a mass market product. However that was 25 years ago and since its introduction MTV has evolved with the times and today no longer exclusively shows music videos. Nonetheless the impact of MTV was so significant that it effectively transformed music from exclusively being an audio medium into being an audio and visual medium with the ramifications still playing out on electronic devices around the world. Over the same time that MTV was changing music technology was changing the way we listen to music by transforming smartphones and computers into digital players. Today virtually every cell phone can stream music, movies and play games and in any venue including cars, buses and airplanes. Likewise tablets, laptops and desktop computers have all become entertainment consoles in addition to computing devices. The combination of MTV and the instant and ubiquitous availability of music on a broad array of devices has dramatically changed the way we listen because now we can also see music. This in turn has created a verifiable market opportunity to provide music listeners with alternative imagery on their device’s screen. For the vast number of listeners the screen on their music playing device, albeit a smartphone or computer, offers numerous business opportunities for those companies that know how to access and promote themselves on the user’s screen with music related products. This is the same as Facebook selling advertising space on its pages. We believe that our trademarked image is unique in being able to be monetized and overtime we anticipate identifying other images that can impact a room’s ambiance and thereby create a library of images and significant cash flow. ® All RTV products are registered trademarks & protected by copyrights Rcorp. TM
  • 5. RTV | Confidential Executive Summary pg. 5 RTV, the Concept You turn the music on your phone, tablet, TV or computer on but you do not want to watch videos or see album covers pass by with each new song; you simply want to relax. What image could you put on your screen that would be an inspiring, thought-provoking counterpart to all of your favorite songs? If it was Christmas or New Year’s Eve the answer would be easy and would be the traditional yule log burning in a quaint fireplace. And every year several channels on your local TV will feature this image as a means to provide viewers with a pleasant background that does not intrude on the holiday event but creates an ambiance that compliments the experience. When examined closely reality is that very few other images have the power to instantaneously create a room’s ambiance as the yule log does because very few images have the capacity to produce visceral feelings of well-being and harmony as the yule log does. In many respects the fire in the yule log image is distinguished by having a universal quality that connects everyone with nature. Based on this we believe that the rotating image of earth set against a background of outer space that we call Voice of the World®, is one of the few iconic images that analogously to the yule log has the quality of universality and conveys to the viewer an ambiance of tranquility and solace and a connection to nature. The uniqueness of our image is distinguished in part, by having been taken an Apollo mission giving it a unique birthright in history. We further believe that the effectiveness of our image as a mood maker is enhanced by having the earth rotate and the background stars twinkle at random intervals. The use of motion and flickering lights serve to enhance the image’s effectiveness because it subtly changes the composition from moment to moment thereby creating a continuously shifting display that intrigues viewers and serves to draw them in. The power of the revolving earth’s image stems from the picture reflecting the home of all mankind and by doing so communicates the universality of nature including the peace and solitude of outer space. The photo of the gently turning globe provides the perfect image for virtually every occasion where music is meant to be in the background in order to help create the room’s ambience and not overpower it. In the same manner as the yule logs does, the revolving earth offers the subtle, gentle message of tranquility without being intrusive. For individuals seeking to relax while listening to music the image is ideally suited as a calming visual that overtime has a hypnotic effect on the In 2002, Dennis Tito became the first private citizen to realize the dream of traveling in outer space by paying $20 million to spend a week aboard the Russian space station Mir. Flite logs indicate that he spent his time on board watching the Earth rotate and listening to classical music.
  • 6. RTV | Confidential Executive Summary pg. 6 viewer as the earth’s natural rhythm syncs with the viewer’s own bodily rhythm thereby enhancing the feel. Moreover, as part of the RTV experience users will also be able to access the music provider’s information on each song being played making our product complementary to the streaming service being used. RTV will enable listeners to toggle back and forth between the image and the streaming devices data in a seamless motion. The strength of the RTV concept is its simplicity and the ability of the spinning earth to create a captivating background setting that does not intrude on an event but compliments it even if the occasion is nothing more than to relax. The spinning globe is a natural image that fits any occasion and can be enjoyed by children and adults alike because it viscerally connects with everyone. Overtime RTV will augment its image database with additional images that have the power of universality meaning the requirement that each one has the same ability to set a room’s ambiance.
  • 7. RTV | Confidential Executive Summary pg. 7 Current Business Plan RTV is currently in its inception stage and is about to initiate its product development phase. The RTV concept is to create an application that once down loaded will launch with any music service on that device and display the Company’s Voice of the World ® image as the music plays. The RTV software will not interfere with the streaming application being run including any of the well-known services in the box to the right such as Pandora, Spotify, and I Heart Radio, Beats or any other music streaming service. The RTV app will be compatible with any device with either an Android, Windows or Apple operating system including smartphones, tablets and computers. The RTV app will be called Voice of the World® representing the universality of the company’s concept and trademark. RTV users will also be able to take advantage of any feature that is included with the music player being used. In this manner an RTV user can also use tone adjustments or other features that are included in the streaming software service. As is typical of any other app the RTV software will be sold through every internet, cell phone and data provider’s digital store including but not limited to Amazon, Google Play and The Apple Store among many others including all streaming services that also sell music. Because RTV will sit above the music streaming service it can be applied to any service and thereby has the ability to be an international product. Moreover, the universality of the earth rotating image compliments the international aspect of being able to be used by any streaming service for any kind of music anywhere in the world. Since the goal of management is to keep RTV Inc. as lean and efficient as possible it is currently expected that the Company will enter into a multiyear agreement with a properly credentialed tech company to write the code for the Company’s app and then to maintain it. Management believes that a multiyear agreement will be advantageous because it will facilitate the development of product improvements since the developers will have written the source code for the product.
  • 8. RTV | Confidential Executive Summary pg. 8 In general development of the Company app will not require very sophisticated coding by today’s standards although debugging and porting code among several different operating systems can be challenging. Based on previous discussions Management believes that the software app will be written quickly and easily given its relative simplicity. Current price estimates for building the app also appear to be reasonable. Although the Company intends to outsource its technology needs, for the balance of management positons the Company will establish its own infrastructure. To start the Company intends to recruit a controller, tech officer and a general office assistant. Subsequently as the company grows other employees will be added as needed. Once the Voice of the World trademark image is launched the Company will consider hiring salespeople to create relationships with other companies for joint marketing activities. These could be anyone from a cell phone or tablet manufacturer to a hotel who wants a relaxing image playing for guests upon arrival.
  • 9. RTV | Confidential Executive Summary pg. 9 The Market Music is one of the rare things that has universal appeal to all people regardless of where they live or what their cultural norms are. Coupled with the explosion in mobile listening devices including smartphones, tablets and notebooks and the market for music related internet products is truly global. But aside from the sheer growth in the number of electronic devices in use that can play music, the music industry itself has recently undergone radical changes that has altered the traditional role of radio and record players which are now digital streaming devices. With regard to radio, today’s music companies sell subscriptions to streaming services that come without commercial interruptions. These services also allow the listener to customize their play list to only the songs they exclusively want to hear. The combination of streaming uninterrupted music and the ability to create exclusive playlists of desired songs has served to transform a traditionally free product into one that consumers are willing to pay for in the form of monthly or annual subscription fees. This income replaces commercials as the source of revenue to the station and clearly proves that in today’s market the right music related product can quickly be monetized. Another upshot of the development of digital song databases is that they allow any kind of recorded music to be made available instantaneously anywhere in the world. This is accomplished by downloading an app that can be bought from any music provider. According to Forbes as of December 2013 there were over 1 million apps at the Apple Store alone and by October 2014 Stastista estimated that 85 billion had been downloaded proving that individuals not only use digital music players but they buy complimentary products for them. Apple estimates each iPhone has 10 apps on it. This means that listeners in Asia and Africa who have access to a means of playing music such as a cellphone, can now access the specific music that they want to hear which in turn has greatly expanded the market for streaming music and especially in areas without a free radio alternative. Consumers have also been freed from buying expensive albums of songs and today can buy individual tracks of music from any album released on any date anywhere in the world. Retailers like Amazon, Google, Apple and numerous others offer diverse and unique catalogs of songs that allow a listener to assemble a play list of their favorite tunes. In October 2014, Apple announced that 85 billion apps had been downloaded from its Apple Store and of that amount 3.1% and 6.76% were for music and entertainment respectively. Statista.com
  • 10. RTV | Confidential Executive Summary pg. 10 In today’s music world when you want to relax or entertain you simply plug into your existing database of songs and arrange them as you like. As a result today, anybody, anywhere in the world, can play a self-composed list of their favorite songs to relax with. All of these trends portend opportunity for our company because the larger the number of screens that play music the larger is our market opportunity. By offering consumers a universally oriented image that compliments any style of music and can instantaneously transform any room or area’s ambiance to have the tranquility of outer space has the capacity to access millions of users around the globe. Further we believe that the unique character of our product, which cannot be obtained elsewhere, is what permits it to be sold and monetized. This is because even though many apps are represented as free they are really free to play, meaning after a trial period you must pay for continued use of the app. This evidences that consumers will pay for the apps they want. Since our image is taken from an Apollo mission it has a distinctive birthright in history, is trademarked and is what enables us to charge for the image’s use. This is analogous to professional photography services where the image is not in the public domain but owned. Given that there are over 1 billion personal computers in current use, over 7.22 billion cell phone devices in use and over 250 million tablets with the major manufacturers selling about 100 million units per quarter, we believe that there is a large and growing population of customers who will learn of our product and for a nominal charge down load it. As part of the product development the Company intends to conduct a market study to determine the price elasticity of our product. This research will seek to measure the volume of sales we can expect at various price points. This is essential since images of earth can be easily obtained and although they will not offer the same visual experience as RTV they nonetheless represent an alternative. However as subscription radio proves, consumers are willing to pay for things that were historically free if it is a true innovation as our product is. In the Car On your Phone, Ipad, Tablet, Computer TV Computer Screens everywhere
  • 11. RTV | Confidential Executive Summary pg. 11 IntellectualProperty The image below is the official trademarked, Voice of the World®. The trademark for Voice of the World® was registered in 1991 and its official number is 76677322. The Company also owns 10 web addresses, (urls) that are variations on the name RTV as follows: 1. OURTVWORLD.NET 6. RTVWORLD.NET 2. OURTVWORLD.US 7. RTVWORLD.ORG 3. OURTVWORLD.ORG 8. RTVWORLD.TV 4. OURTVWORLD.INFO 9. RTVWORLD.INFO 5. OURTVWORLD.BIZ 10. RTVWORLD.BIZ Together with a complete array of other images protecting all RTV Images ©GaryFujarek2015
  • 12. RTV | Confidential Executive Summary pg. 12 Management Gary Fujarek: Founder and CEO Gary Fujarek is an entrepreneur with successful experience in the food, retail and music industry. Starting in 1970 Gary assumed control of the family business which was the famous Tasty Box Lunch restaurant. Subsequently from 1973 to 1979 Gary owned and operated the London House Fish & Chips Restaurant and ultimately sold both businesses. In 1980 after selling his restaurants Gary successfully transitioned to the entertainment industry where he became involved with recording companies. Gary worked with Criteria Recording where he assisted in the production of record albums and was credited on Laura Taylor’s debut album which contains a single that reached # 3 on the Billboard Charts in 1981. Over the next 10 years Gary continued working in music industry and developed a business consulting practice that he maintained for over 9 years. During that time Gary worked on a project basis primarily with emerging growth business in need of capital and strategic guidance. Recently Gary decided to Launch RTV and spent the past year developing the concept. Gary Fujarek attended St. Rose of Lima Catholic School and North Miami High School. He received an Associate’s degree from Dade Junior College where he majored in business.
  • 13. RTV | Confidential Executive Summary pg. 13 Summary RTV is a startup company that has an innovative idea for selling music related images for use on smart phones, tablets and computers. Our goals is to develop a line of images that have the power to transform a room’s environment and can be used on any occasion or no occasion to simply relax. Our first image, Voice of the World is an iconic photo of earth taken aboard an Apollo mission. The image clearly has a generic appeal that we believe stems from the universality of mother earth and outer space. We believe that very few images have the power to communicate as Voice of the World does. Currently we initiated development of our first app which we intend to sell in digital stores and through music services such as at the Google Play Store and the Apple store. Regardless of the vendor a user will be able to simply download our app and then it will launch automatically whenever the music is played on that device. We believe that the demand for our image will be substantial as few others can transform a room into a quiet and harmonious environment with your favorite music playing in the background. We further believe that the ability to provide music listeners with complementary images that work with the music to create the right ambiance will prove to be a highly successful and desirable product for large number of consumers. RTV RTV is more than an app It’s Also Radio Television A ® picture for all of radio more than 99% of all music. Has no music video attached With RTV not anymore.