The lecture discusses opportunities for using social media and internet marketing to engage sports fans. It emphasizes promoting teams on various social media platforms like Facebook, Instagram and Pinterest to encourage fan interaction and sharing content. The lecture also covers trends like gamification of content, augmented reality, and crisis communications planning. Sports marketers are encouraged to develop a social media team and use social media as a customer service channel to better understand fan segmentation.

1. Getting Social with Your Fans: Opportunities for Sports Marketers
Lecture by Jackie Reau

2. Group Assignment Review in 30 minutes

3. Today’s Agenda
•Traditional Media
•Internet Marketing
•Social Media
•Crisis Communications

4. How the Next Generation Consumes Media

5. http://vimeo.com/3390739

6. How will we promote the Cincinnati Queens
in today’s new media age?

7. Communications Planning Outline
•Objective on how you will communicate to your target audiences to influence
behavior (ticket purchase, attendance, merchandise
•Target Audiences (primary, secondary)
•Key Messages (elevator speech)
•Initiatives
• Editorial Schedule for release of content
• Content
• Media guide/fan guide (media distribution list/fan distribution list)
• Internet (webs copy, email blast copy)
• Press releases, media guides, media alerts
• Ad copy, external promotional materials
• Media Relations planning
**Evaluation of initiatives based on metrics

8. Internet Marketing
http://www.nike.com/us/en_us/?flp=lp/basketball/&ref=http%3A
%2F%2Fwww.bing.com%2Fsearch%3Fq%3Dnikebasketball%26form
%3DDLCDF8%26pc%3DMDDR%26src%3DIE-SearchBox

9. Social Media Revolution

10. Promote all social media platforms via website

11. Facebook: Home base for fan activity

12. Be the source for the team and the sport: Sell promotions

13. Encourage fans to get social at the game

14. Pinterest: Lifestyle, aspiration, visual

15. Instagram: Visual photo sharing

16. Communications Trends For Discussion

17. Create a Social Media Team

18. Social Media as a Customer Service Channel

19. Social CRM to Better Understand Fan Segmentation
The State of Social Media Marketing, September 2012

20. What’s Next for Social in 2013: Social CRM

21. Gamification of Content
http://store.nike.com/us/en_us/?l=shop,fuelband&cp=USNS_KW_0611081620

22. Lifestyle of Engagement
http://www.locotu.com/tedxcincy-chris-erb-branding-a-lifestyle-of-engagement-ycCim8Jo1qKhlLc.html

23. Augmented Reality and Products
http://www.youtube.com/watch?v=PGu0N3eL2D0&feature=player_embedded

24. Super Interactive Catalogs
http://www.youtube.com/watch?feature=player_embedded&v=QQ8HNXtl7jQ#!

25. Crisis Communications Management
http://www.youtube.com/watch?v=aoMmbUmKN0E

26. Crisis Communications Plan
•Black Sky Session
•FAQ to address all potential crisis situations
•Spokesperson preparation
•Internal/External communications plan and timeline
•Proactive communications to internal and external audiences
•Resolution of the issue: How it won’t happen in the future
•Class discussion on how to resolve three top issues for crisis
management.

27. Next Class Meeting: Oct. 22
Title of Lecture: Audience Development and the Sports Fan
Experience with Will Sikes, Western & Southern Open
Review of a Sports Experience Audit and Discussion
Sports Marketing Challenge Presentation, Group #1: Audience
Development