This is the first class on Blogging for Business using WordPress - Setup and Connecting

1. Blogging for Business Setup and Connecting Featuring WordPress

6. Writing Content Survey customers, look a lot at other blogs on a topic (especially the comments section to see what types of questions people are asking) and particularly look hard in forums and discussion groups on topics where there is usually a lot of question asking going on. As you do this you’ll begin to put your finger on what people are wanting and what you might be able to provide to meet these needs. Researching

7. Search for Blogs Writing Content

8. Search for Blogs Writing Content

9. Search for Blogs Writing Content

10. Search for Blogs Writing Content

11. Search for Blogs Writing Content

13. Writing Content Study your website, content and target and list an effective set of keywords that are “Relevant” to your objective. This how people would search for your target! Emphasize keywords

17. Blogging with WordPress? Creating a WordPress Blog Important! The Username will appear as your Blog title. For example: http://WrightLeadership.WordPress.com

18. Blogging with WordPress? The Dashboard The Dashboard allows for quick access to stats, comments and other Blog management/research tools.

19. Blogging with WordPress? The Dashboard The Posts section is for managing, editing and adding various forms of media to your Blog.

20. Blogging with WordPress? The Dashboard The Appearance section controls the look and feel of your Blog as well as setting up administrative control and settings.

21. Blogging with WordPress? The Dashboard Right Now gives you up-to-date statistics on Posts, Comments, Categories and Tags within your Blog posts.

22. Blogging with WordPress? The Dashboard QuickPress allows you to write very quick posts to your Blog. This is used for fast news items, short Blog posts, and when you just need to getting something out fast.

23. Blogging with WordPress? The Dashboard Stats will show you activity on your Blog, as well as which posts were your top posts, what are some of the top search terms that were used to find your Blog, as well as the most active posts.

24. Blogging with WordPress? The Dashboard If another Blog links to your Blog or Blog posts, the Incoming Links section will display the referring sites.

25. Blogging with WordPress? The Dashboard Your stuff provides a log of current activity on your Blog. This includes new posts, page updates, added pages, comment moderation and more.

26. Blogging with WordPress? Setting your Appearance (Themes) WordPress has 76 themes to choose from. Themes are the look of your Blog. You can change themes at anytime, but it is good to establish an identity and stick with it. Some themes are more customizable than others.

27. Blogging with WordPress? Setting your Appearance (Widgets) Widgets are little interactive tools that you can add to your Blog to increase functionality. For example, you can add a Flickr widget for links to your albums, an RSS widget so that visitors can subscribe to your posts, and more.

28. Blogging with WordPress? Setting your Appearance (Custom Header) Some themes (not all) will allow you to create and upload a customer Header Image for your Blog. This can aid in establishing your brand on the Blog page.

29. Blogging with WordPress? User Access The users panel is for setting up people on your team that will be contributing to your Blog at various levels.

33. Blogging with WordPress? General Settings In the General Settings section, you can set-up your Blog Title, language, Time Zone and Date format.

34. Blogging with WordPress? Reading Settings Reading Settings are used to control the visitor's first look into the Blog. What they see on the home page, how many past Blog posts can they see, etc.

35. Blogging with WordPress? Discussion Settings The Discussion preference are important for your Blog. They assist in comments and comment moderation. We have highlighted the best practice settings in this area.

36. Blogging with WordPress? Media Library The Media Library is used to upload images and resources that you will link to in a Blog post.

38. Blogging with WordPress? Pages The Pages Section allows you to set-up additional information pages on your Blog. Best practices are to at least create an About page that gives information about your company, your Blog and a general feel for what you are writing about. – Use Add New

40. Blogging with WordPress? Categories and Tags Categories and tags are ultimately the same thing. They are used to organize your posts. Tags can be used for identifying keywords in your posts, while categories are specific to topics on posts.

41. Creating A Post (review) First step is to create a title for your post. Make sure that it is interesting and is rich with keywords. Blogging with WordPress? Clients Taking the Wind Out of Your Sales ?

42. Now you can enter your body text. When you are finished always make sure that you proof your work before posting. Creating A Post (review) Blogging with WordPress? Work your keywords in here also – must sound natural! Don’t overplay…

43. WordPress blogs come with robust tools for formatting and editing posts. Creating A Post (review) Blogging with WordPress?

44. WordPress also supplies tools for adding pictures to your Blog as well as videos, music, polls, etc. Creating A Post (review) Blogging with WordPress?

45. Creating A Post Using Word Press Additional tools allow you to schedule posts, or preview them. You can also set categories or tags for each post.