2. Growth in Internet Advertising
.
1994 – Advertisements on HotWired
.
2000-2002 – 25 percent drop
2005 – Internet advertising at
$10 billion
2006 – Internet advertising exceeds $16.9 billion
3. Internet: Fact
• Came in 2nd sept 1969
• Connected between UCLA & Stanford university
• Developed by US dep't of Defense
• Approx 1billion user world wide
• Approx 600 billion web page exist
• World wide web(www) came in 1993
• In 2010 internet advt crossed $20 billion
• Growth rate of internet is highest in Latin America
4. .
. Interactive Media:
It allow for a back and forth flow of information.
Here user can participate & modify the form &
content of the information they received.
Internet is the most advance & sophisticated
tools of this interactive marketing. CD, Kiosks,
Digital Phone are the some other form
Online search engine like Google, Yahoo are the
giant online ad company
8. Growth reason for consumer market(B2C)
• Innovative
• Heavy investment for company
• Change Life style
• Rich money
• Time saving
9.
10. Business to Business(B2B)
• Most company deal with website
• In 2004 business deal communication was $8.3m
• In 2009 it is $25 million
• Electronic, shipping, & Travel account for 70% of
the deal
• Company like Cisco, Dell, Google, Naukri.com,
Yatra.com, irctc.com, are the prominent company
16. Advertising on the Internet (Part 1)
.
Forms of Internet Advertising
.
Banners Interstitials
Sponsorships Push Technologies
Pop-ups/
Pop-unders Links
17. Banner:
The most common form of advt
Place in top, bottom, & side of the website
Initially it was in high demand but now it is
decreasing
Response/click is less than 1%
18.
19. Pop up/Pop under:
Popup:
• Small window open at the time of using
website
• Usually larger than banner
Pop under:
• It appears underneath of website
• Visible only when the user sign out the website
20. Push technology:
• Company push their advt in PC
• Identify the IP address of PC & send ad
Link:
Some company use their url in good website
Money charges per click