One method, two tools, three business tips. Or in other words: theory of complexity, Dot Loop, Feedback, Relational Motivation, Social Usability, in-the-flow design, double-pyramid of social businesses.
This is the speech I prepared for UX Conference 2011 (Lugano) and part of the workshop I did at Digital Accademia (Venice).
20. ? Raise your hand if you know the main
steps of the ISO 13407 UCD process
21. User Centered Design: ISO 13407 (1999)
6 steps, iterating
Specify the user
& organizational
requirements
Understand &
Identify need of user Produce design
specify the
centered design solutions
context of use
Evaluate design
against
requirements
System meets specified functional, user &
organizational requirements
53. Relation
In Friendfeed there’s an
excellent feature that
shows you the messages
where your friend
answered or liked.
This works on the
Curiosity motivation.
54. Relation
The Like button has a very
clever design that
highlight your
relationships: wherever
you are on the web,
seeing the face of a friend
of yours there is incredibly
reassuring.
This works on the
Affection motivation.
55. Identity
Might be surprising, but
MySpace excelled in
something: identity.
The high degree of
customization, allowed by
a workaround, triggered
an incredible level of self-
expression (with all its
consequences).
This works on the
Excellence motivation.
56. Identity
Twitter has one of the
best identity expression
feature around for
simplicity and efficiency:
the custom background
changes completely the
page look and feel.
This works on the
Excellence motivation.
57. Identity
Many games put a lot of
emphasis on identity, think
for example about World
of Warcraft and Second
Life.
This works on the
Excellence motivation.
58. Communication
Another strong element of
Twitter is its focus on
communication, in
particular broadcast
communication.
This works on the
Curiosity motivation.
59. Communication
Often ignored, instant
messaging systems are
incredibly powerful social
networks focused on
communication. Skype is
an excellent example of
this, allowing multiple
types of communication in
one.
This works on the
Curiosity motivation.
60. Emergence of Groups
Another feature of Skype
that is so simple it’s almost
not noticed is it’s ability to
create groups on the fly.
You need to talk with a
couple of friend right now?
Create a chat ad hoc with
a couple of clicks, done!
This works on the
Affection motivation.
61. Emergence of Groups
The king here today is
Google+, even if with the
Circles concept it has a
very specific
interpretation of group.
This works on the
Affection motivation.
62. Emergence of Groups
Facebook has introduced
a very interesting feature
as well: dynamic groups.
This works on the
Affection motivation.