1. The Greatest Marketing Geniuses of All Time
Ron Popiel, Inventor of the Infomercial
An infomercial is a commercial disguised as a television program.
Ron Popeil rented time on a television station in Florida in the late 1950s to sell "The Spray Gun" (a
garden http://www.whatsmyline.org/?p=11 hose nozzle with a
http://www.dropinmag.com/uncategorized/create-the-perfect-blog-with-these-great-tips/ chamber in
the handle for tablets of soap, wax, weed killer, fertilizer, insecticide, etc.).
But wait, there's more!
Ron launched a trend that would transfrom television advertising, creating an entire new channel for
selling everything from computers to jewelry.
2. But wait, there's more!
Even today, Ron remains the champion of infomercial selling; he once went live on the QVC cable
channel and, in a single hour, moved a million dollars worth of rotisseries.
But wait, there's more!
Uh, no, there's not. Popeil is the last genius in this gallery.
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