Socialfresh Goal Focused

•

2 gostaram•797 visualizações

Christopher Penn

For a blog post on blog.blueskyfactory.com

Negócios

Goal Focused
Social Analytics
Christopher S. Penn, VP Strategy and Innovation
www.BlueSkyFactory.com

Monday, April 5, 2010

The corporate plug:

If you send a lot of email (or
want to), we can help you make
more money and reach more
customers. Ask us how.

www.BlueSkyFactory.com

Monday, April 5, 2010

blueskyfactory.com/sofreshpdx

Monday, April 5, 2010

Slides available Monday at
blog.blueskyfactory.com

Save a tree.
Do not print this unless you really need to.

Monday, April 5, 2010

decide on a goal first
then measure to it
Monday, April 5, 2010

RETURN
on
INVESTMENT
Monday, April 5, 2010

Income / 2080
= hourly rate
Monday, April 5, 2010

$40,000 / year =
$19.23 / hour
Monday, April 5, 2010

KPIKey
Performance
Indicators
Monday, April 5, 2010

How many qualified
leads is your social
media work
creating?
Monday, April 5, 2010

$1,500
$100 x num hours
Monday, April 5, 2010

What is a qualified
lead worth to you?
Monday, April 5, 2010

www.Google.com/analytics
Monday, April 5, 2010

The problem with
most analytics
Monday, April 5, 2010

Visits
Unique visitors
Time on page
Referrer
Inﬂuence
Attention
Friends
Fans
Followers
Trafﬁc source
Keywords
Search queries
Retweets
Bounce rate
Monday, April 5, 2010

Visits
Unique visitors

S
Time on page

C
Referrer
Inﬂuence

S
Attention
T I
AG N O
Friends
Fans

I
Followers

D Trafﬁc source
Keywords
Search queries
Retweets
Bounce rate
Monday, April 5, 2010

Apply to anything

ALWAYS apply to an
ad spend!
Monday, April 5, 2010

http://bit.ly/urlbuilder
Monday, April 5, 2010

Photo Credit: Stephen D9
Monday, April 5, 2010

The BIGGEST
Secret
Monday, April 5, 2010

You get what
you pay for.
Monday, April 5, 2010

Pay for what
you want.
Monday, April 5, 2010

www.blueskyfactory.com
www.christopherspenn.com

@blueskyfactory
@cspenn

Monday, April 5, 2010

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5. FAIR WARNING Monday, April 5, 2010

6. Monday, April 5, 2010

7. Monday, April 5, 2010

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9. Qualified leads Monday, April 5, 2010

10. RETURN on INVESTMENT Monday, April 5, 2010

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12. $ Monday, April 5, 2010

13. Monday, April 5, 2010 $

14. $1.00 Monday, April 5, 2010

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17. 2 things I hate Monday, April 5, 2010

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24. Monday, April 5, 2010

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