Socialfresh Goal Focused

•

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Christopher Penn

For a blog post on blog.blueskyfactory.com

Business

Goal Focused
Social Analytics
Christopher S. Penn, VP Strategy and Innovation
www.BlueSkyFactory.com

Monday, April 5, 2010

The corporate plug:

If you send a lot of email (or
want to), we can help you make
more money and reach more
customers. Ask us how.

www.BlueSkyFactory.com

Monday, April 5, 2010

blueskyfactory.com/sofreshpdx

Monday, April 5, 2010

Slides available Monday at
blog.blueskyfactory.com

Save a tree.
Do not print this unless you really need to.

Monday, April 5, 2010

decide on a goal first
then measure to it
Monday, April 5, 2010

RETURN
on
INVESTMENT
Monday, April 5, 2010

Income / 2080
= hourly rate
Monday, April 5, 2010

$40,000 / year =
$19.23 / hour
Monday, April 5, 2010

KPIKey
Performance
Indicators
Monday, April 5, 2010

How many qualified
leads is your social
media work
creating?
Monday, April 5, 2010

$1,500
$100 x num hours
Monday, April 5, 2010

What is a qualified
lead worth to you?
Monday, April 5, 2010

www.Google.com/analytics
Monday, April 5, 2010

The problem with
most analytics
Monday, April 5, 2010

Visits
Unique visitors
Time on page
Referrer
Inﬂuence
Attention
Friends
Fans
Followers
Trafﬁc source
Keywords
Search queries
Retweets
Bounce rate
Monday, April 5, 2010

Visits
Unique visitors

S
Time on page

C
Referrer
Inﬂuence

S
Attention
T I
AG N O
Friends
Fans

I
Followers

D Trafﬁc source
Keywords
Search queries
Retweets
Bounce rate
Monday, April 5, 2010

Apply to anything

ALWAYS apply to an
ad spend!
Monday, April 5, 2010

http://bit.ly/urlbuilder
Monday, April 5, 2010

Photo Credit: Stephen D9
Monday, April 5, 2010

The BIGGEST
Secret
Monday, April 5, 2010

You get what
you pay for.
Monday, April 5, 2010

Pay for what
you want.
Monday, April 5, 2010

www.blueskyfactory.com
www.christopherspenn.com

@blueskyfactory
@cspenn

Monday, April 5, 2010

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Socialfresh Goal Focused

1. Goal Focused Social Analytics Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Monday, April 5, 2010

2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Monday, April 5, 2010

3. blueskyfactory.com/sofreshpdx Monday, April 5, 2010

4. Slides available Monday at blog.blueskyfactory.com Save a tree. Do not print this unless you really need to. Monday, April 5, 2010

5. FAIR WARNING Monday, April 5, 2010

6. Monday, April 5, 2010

7. Monday, April 5, 2010

8. decide on a goal first then measure to it Monday, April 5, 2010

9. Qualified leads Monday, April 5, 2010

10. RETURN on INVESTMENT Monday, April 5, 2010

11. Monday, April 5, 2010

12. $ Monday, April 5, 2010

13. Monday, April 5, 2010 $

14. $1.00 Monday, April 5, 2010

15. $? Monday, April 5, 2010

16. Profitability Monday, April 5, 2010

17. 2 things I hate Monday, April 5, 2010

18. Monday, April 5, 2010

19. ROI Monday, April 5, 2010

20. Monday, April 5, 2010

21. RETURN on INVESTMENT Monday, April 5, 2010

22. INVESTMENT Monday, April 5, 2010

23. Monday, April 5, 2010

24. Monday, April 5, 2010

25. Income / 2080 = hourly rate Monday, April 5, 2010

26. $40,000 / year = $19.23 / hour Monday, April 5, 2010

27. RETURN Monday, April 5, 2010

28. KPIKey Performance Indicators Monday, April 5, 2010

29. How many qualified leads is your social media work creating? Monday, April 5, 2010

30. period of time Monday, April 5, 2010

31. $100/hour Monday, April 5, 2010

32. 5 hours/wk Monday, April 5, 2010

33. $2,500 Monday, April 5, 2010

34. retain 75% Monday, April 5, 2010

35. $1,875 Monday, April 5, 2010

36. close 80% Monday, April 5, 2010

37. $1,500 Monday, April 5, 2010

38. $1,500 $100 x num hours Monday, April 5, 2010

39. What is a qualified lead worth to you? Monday, April 5, 2010

40. Monday, April 5, 2010

41. www.Google.com/analytics Monday, April 5, 2010

42. The problem with most analytics Monday, April 5, 2010

43. Monday, April 5, 2010

44. Monday, April 5, 2010

45. Visits Unique visitors Time on page Referrer Inﬂuence Attention Friends Fans Followers Trafﬁc source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010

46. Visits Unique visitors S Time on page C Referrer Inﬂuence S Attention T I AG N O Friends Fans I Followers D Trafﬁc source Keywords Search queries Retweets Bounce rate Monday, April 5, 2010

47. Monday, April 5, 2010

48. Monday, April 5, 2010

49. Monday, April 5, 2010

50. Monday, April 5, 2010

51. Apply to anything ALWAYS apply to an ad spend! Monday, April 5, 2010

52. Monday, April 5, 2010

53. http://bit.ly/urlbuilder Monday, April 5, 2010

54. Monday, April 5, 2010

55. Monday, April 5, 2010

56. Monday, April 5, 2010

57. Monday, April 5, 2010

58. Monday, April 5, 2010