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Designing the right mobile experience

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Frederic Gaillard
Frederic Gaillard

Speech from Helene Cosenza at mobile2.0 conférence in Paris (March 11th, 2009)

TecnologiaNegócios
1 de 26
Designing the right Mobile User Experience Hélène Cosenza Head of Mobile experience [email_address] 11 mars 2009
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design
WHO ARE WE? ,[object Object]
Who are we? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design
Our method ,[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design Create with user©
WHY IS IT IMPORTANT TO PROVIDE A GOOD USER EXPERIENCE? ,[object Object]
Experience = Branding ,[object Object],[object Object],Le mobile 2.0 Axance user experience design
Experience ≠ Technology ,[object Object],Le mobile 2.0 Axance user experience design source: nngroup.com
Experience = multifaceted ,[object Object],Le mobile 2.0 Axance user experience design source: http://semanticstudios.com
WHAT IS A TYPICAL MOBILE USER EXPERIENCE? ,[object Object]
Statement today ,[object Object],[object Object],[object Object],Axance user experience design Le mobile 2.0
Too much features = bad experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Le mobile 2.0 axance user experience design
It’s a “Mobile Only” experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],axance user experience design Le mobile 2.0 Same difference between a Swiss Army knife and a real Toolbox ≠
Axance user experience design Le mobile 2.0
Axance user experience design Le mobile 2.0
Interactions ≠ tasks ,[object Object],[object Object],[object Object],Le mobile 2.0 Axance user experience design
HOW TO CREATE A GOOD MOBILE USER EXPERIENCE? ,[object Object]
[object Object],Prototyping Le mobile 2.0 Axance user experience design
Observe users in context Le mobile 2.0 Axance user experience design
Test prototypes ,[object Object],Le mobile 2.0 Axance user experience design
Test prototypes in labs and interviews Le mobile 2.0 Axance user experience design
User testing in labs Le mobile 2.0 Axance user experience design
Evaluate user experience ,[object Object],Le mobile 2.0 Axance user experience design
LESSONS FROM OUR EXPERIENCE
Lessons learned from our experience ,[object Object],[object Object],[object Object],[object Object],[object Object],Axance user experience design Le mobile 2.0
Questions?  Visit our site: www.axance.fr

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Designing the right mobile experience

Notas do Editor

  1. Nous allons vous présenter en quelques minutes notre méthode pour analyser et créer une experience mobile Pour une expérience mobile utile, utilisable et utilisée