The document summarizes a creative brief team meeting for an advertising project. The team discussed ideas for the name and slogan of a new chewing gum product, as well as color scheme options. They considered positives such as ideas being different or fun, and negatives like possibly excluding older audiences. In the end, the team selected "Hocus Pocus Makes You Focus" as the name and slogan along with a purple, blue, black and pink color scheme for the new gum.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Tom Fearon Hocus Pocus: Makes you Focus Pink, Blue, Red, Green Different to everything else.
Fun and Bright
Could rule out the older
generation.
Isaac Farmer Yowza: Bring the Surprise Rainbow It’s a chewing gum for younger
people
More expensive because there will
be multiple flavours
Lucy Froud Rainbow: Better than skittles Multi coloured Different to everything else. Hard to get started because it is a
new product.
Final Chosen Name Final Chosen Slogan Final Chosen Colour
Scheme
Any Other Final Decisions
Hocus Pocus Makes You Focus Purple, Blue, Black, Pink No comment