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Using Social Media To Tell Your Community Story
- 1. Using Social Media to Tell Your Community Story Jessica Leonard, Communications Manager Fayetteville Visitors Bureau
- 2. What is social media?
- 4. Facebook 3 to 5 times per week (not a hard rule) Post visual content Encourage fans to share stories, photos & events People respond to other people’s participation Add events to Timeline to resurface content
- 9. Twitter Several times a day 140 characters Provide, manage, respond Freetwitterdesigner.com = easy way to create a personalized twitter page Become the trusted guide
- 10. Twitter
- 13. Instagram Instagram is a free photo-sharing program and social network that was launched in October 2010. The service enables users to take a photo, apply a digital filter to it, and then share it with other Instagram users they are connected to on the social network as well as on a variety of social networking services. Instagram currently has 100 million registered users
- 14. The best camera you have is the one you have with you.
- 17. Pinterest Online content curation boards Digital bulletin boards ‘What people are saying’ Make boards for: gardening tips, favorite flowers, local nurseries etc.
- 19. Pinterest Contest How to Enter the Contest: First, follow us on Pinterest. Then, create a pinterest board named “Experience Fayetteville Pin It to Win It” and pin at least five Fayetteville pins that represent your ‘Fayetteville experience.’ Examples include favorite shops, restaurants, attractions or events. Show us what you love about Fayetteville, Arkansas! Once you’ve created the ultimate “Experience Fayetteville Pin It to Win It”” board, share it with us by filling out the form below.
- 20. You have to practice and build your network when you don’t need it so you’ll have it when you do
- 21. Take screen shots of visitor responses to show people/media if they ask
- 22. The dirty secret of social media: “Almost everyone will miss almost everything you do on social media” -Sree Sreenivasan
- 23. Social Media Success Formula Helpful Useful Informative Relevant Practical Actionable Timely Generous Credible Brief Entertaining Fun Occasionally Funny
- 24. Video Microsites w/video are 53 times more likely to get on front page of google search YouTube Channels “Shoot once, play anywhere” 90 seconds or less
- 25. Media Relations Make it as easy for the journalist as possible, have people available to interview Focus on building relationships with the media!! Magazines work up to a year out
- 26. Geotourism “Preserve the planet & the places we love the most”
- 28. Geotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well- being of its residents.
- 30. Geotourism incorporates the concept of sustainable tourism—that destinations should remain unspoiled for future generations—while allowing for ways to protect a place's character. Geotourism also takes a principle from its ecotourism cousin,—that tourism revenue should promote conservation—and extends it to culture and history as well, that is, all distinctive assets of a place
- 31. Geotourism 70% of the world will be living in cities in the next 20 years The #1 enemy of what we want to see is what we want to see Sell true culture, not ‘faux culture’ - - tell your story
- 32. Key Takeaways Third party advocates= making sure you have ‘evangelists’ talking good things about your city Leverage valuable community relationships Mobile optimization is much more important than having an ‘app’ Pick one (or two or three) things and do them well
- 33. Follow Along Facebook.com/FayettevilleAR twitter.com/expfayetteville Instagram: FayettevilleAR Pinterest: pinterest.com/fayettevillear
- 34. Questions? Email me: jedwards@experiencefayetteville.com Tweet me: @jessmakesthings
Notas do Editor
- What is Social Media?The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication.The best part? It’s FREE!In Web 2.0 terms, this would be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on an article, or it can be as complex as Flixster recommending movies to you based on the ratings of other people with similar interests.Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
- Get staff to send pics to whoever posts to FacebookEngage w/ visitors and allow them to engage with one another
- Every tweet is an opportunity for an @ mention, a link and a hashtag
- Have to request an invite or get friends to invite you
- Sree Knee-Vah-sunSree.net
- Showexperiencefayettevillleyoutube channel
- 3 Main Impact AreasNegative impacts from tourism occur when the level of visitor use is greater than the environment's ability to cope with this use within the acceptable limits of change. Uncontrolled conventional tourism poses potential threats to many natural areas around the world. Depletion of Natural ResourcesTourism development can put pressure on natural resources when it increases consumption in areas where resources are already scarce.Water resourcesLocal resourcesLand degradation PollutionTourism can cause the same forms of pollution as any other industry: air emissions, noise, solid waste and littering, releases of sewage, oil and chemicals, even architectural/visual pollution.Air pollution and noiseSolid waste and litteringSewage Physical ImpactsThe threats to and pressures on these ecosystems are often severe because such places are very attractive to both tourists and developers. Physical impacts of tourism development Construction activities and infrastructure developmentDeforestation and intensified or unsustainable use of landMarina developmentPhysical impacts from tourist activitiesTrampling Tourists using the same trail over and over again trample the vegetation and soil, eventually causing damage that can lead to loss of biodiversity and other impacts. Such damage can be even more extensive when visitors frequently stray off established trails.Anchoring and other marine activities in marine areas (around coastal waters, reefs, beach and shoreline, offshore waters, uplands and lagoons) many tourist activities occur in or around fragile ecosystems. Anchoring, snorkeling, sport fishing and scuba diving, yachting, and cruising are some of the activities that can cause direct degradation of marine ecosystems such as coral reefs, and subsequent impacts on coastal protection and fisheries.There are 109 countries with coral reefs. In 90 of them reefs are being damaged by cruise ship anchors and sewage, by tourists breaking off chunks of coral, and by commercial harvesting for sale to tourists.
- ‘Show some LOVE, keep off the baby grass’ – Crystal Bridges