by Siby Kuriakose during SEMPO Chennai Meetup on 15th Dec 2011.

1. SEMPO – Chennai
Click Advertising – Future Tense?

4. Do you click?
You are 475 times more likely to survive a plane
crash than click on a banner ad!

5. How we got here?
• Web pages, HTML
• Hyperlinks
• Banner Ads
• Traditional Media related words
– Above the fold
– Impressions

6. Search
• Web directories
• Indexation
• Search Engines
• Click Ads
• Contextual Ads
• Pay Per Click
• CTR - Measurable

8. Today
• Impressions Vs Clicks
• Eye tracking studies
• Click Quality
• Click Fraud
• Click Costs

11. Future
Market analysts Gartner and IDC both reported less-
than-stellar numbers for PC sales – desktop, laptop
• Tablets & Smart phones and netbook in 2011
The study looked at 56 countries and found Android to
• Increasing sales be the top platform in 35 of them. Its global market
share is now at just under 50 percent, thanks to a 379
percent year-to-year growth in shipments. In Q2 2011
• Static Dead pages it shipped on an estimate 51.9 million smartphones,
globally
• Interactive By the end of fiscal year 2010, a total of 73.5 million
iPhones were sold
• Web 3.0? Smartphone are predicted to become the primary
Internet interface by 2015, as many people are using
these devices for work and personal purposes.
• Touch – Talking Cat
• Navigation – Pagination- Sliding

14. • Questions?
• siby.kuriakose@cognizant.com
• @sibykuriakose