Evan Hanlon provides a selection of creative work from 2008-2011 that includes projects for Reed Midem promoting their entertainment industry conferences, brand strategy and identity work for the eco-friendly laundry soap brand Berry+, and proposed branding and advertising for a new credit card called The Debut aimed at young professionals in Hong Kong.

1. MY STUFF
A selection of creative work, 2008-2011
Evan Hanlon!
204 11th St.!
Brooklyn, NY 11215!
#: 631.848.8125!
E: evan.hanlon@gmail.com!

2. REED MIDEM
Reed Midem puts on the world’s largest
entertainment market twice a year with
MIPTV and MIPCOM. Taking place in
Cannes for a week, it gathers entertainment
professionals from around the world for a
week of business meetings.
Campaign work includes print and digital
ads, marketing brochures, and the creation
of a new blog and social portal. Key points
included the incorporation of the tech
industry, both as an audience and also for
marketing purposes.

3. 4 - 7 April 2011
Palais des Festivals, Cannes, France
www.miptv.com
Register now and save 34%
Contact: elisa.aquino@reedmidem.com
More than an exhibition floor.
One week. Four shows. The entire international entertainment content
community. Come face-to-face with the global leaders in fiction,
animation, documentary, formats, new media and technology for a
Fresh content. New deals.
new lease on entertainment.
Connected Creativity
Where the story begins.
Your future business is here.
The world’s entertainment content market

4. 4 - 7 April 2011
Palais des Festivals, Cannes, France
www.miptv.com
Contact: panayiota.pagoulatis@reedmidem.com
Where the animation industry is all grown up.
MIPTV is the only place to find 662 international youth-focused
buyers and 1,450 animation companies.
Fresh content. New deals.
Along with MIPCOM, they are the two largest markets for children’s
and animation programmes in the world.
Something to be animated about.
The world’s entertainment content market

5. 2 - 3 April 2011
Carlton Hotel, Cannes, France
www.mipdoc.com
Register now!
Contact: deborah.carella@reedmidem.com
Where real stories find their voice
Screen groundbreaking new documentaries. Unearthnew co-production
and financing opportunities.
Where the story begins.
Come face-to-face with the factual programme community.
Connected Creativity
Where the story begins.
Tell your story to the world
Your future business is here.
The international showcase for documentary and factual programme screenings

6. 2 - 3 April 2011
Cannes, France
www.miptv.com/mipformats
Register now and save!
Contact: peter.rhodes@reedmidem.com
Same format. New opportunities.
2 -April 2011
3- 3 April 2011
3
2 TheApril 2011
3 April 2011gathering of the worlds leading producers, buyers,
largest
Martinez Hotel, Cannes, France
Palais des Festivals, Cannes, France
Martinez Hotel, Cannes, France and aspiring creators of breakthrough
commissioners, distributors
Palais des Festivals, Cannes, France
www.mipdoc.com
www.miptv.com/mipformats
formats returns with a highly targeted new conference programme.
www.mipdoc.com
www.miptv.com/mipformats
Save the date!
Save MIPTV with a fresh focus on new content.
Start
the date!
The new pre-MIPTV formats conference & pitching showcase
The new pre-MIPTV formats conference & pitching showcase
The pre-MIPTV formats conference & pitching showcase
mipformats unmissable NEWS indd 2 27/09/10 19:26
mipformats unmissable NEWS indd 2 27/09/10 19:26

7. The world’s greatest Connected Creativity
gathering in TV and media Inspire. Connect. Transact.
................... ...is the world’s leading content market where key
decision-makers in the TV/film, digital media and advertising/brand at
sectors come together to create, buy, sell, finance and distribute
entertainment for all platforms. 4 - 7 April 2011
Where the future New devices are creating opportunities for pushing entertainment
AMONG MIPTV 2010 of content comes alive. towards full-on connectivity. Connected Creativity provides a
EXHIBITORS venue that unites TV, music, movies, games, publishing and rich-media
apps with the world of connected devices, tablets, smartphones and
- BBC WORLDWIDE
- CHINA INT’L TV emerging platforms.
- DISCOVERY COMMUNICATIONS
- ENDEMOL GROUP Device makers, network operators and content creators from every
MIPTV® is a registered trademark of Reed Midem - All rights reserved. …/en Personne.
- FRANCE TELEVISIONS corner of the entertainment industry will converge in Cannes to
- FREMANTLEMEDIA collaborate on the future of connected entertainment.
- GLOBO TV INT’L
- HBO
- ITV STUDIOS Fully immerse in next-generation ideation during five days of future-
- KBS MEDIA defining knowledge exchanges, working sessions, experiential labs and
- KOCCA face-to-face interaction with transversal peers. This combination of
- MEDIASET DIST.-RTI creative firepower will expose the trends, ideas and innovations of a
- MGM new connected future.
- MTV NETWORKS INT’L
- NATIONAL GEOGRAPHIC
- NHK ENTERPRISES
- NBC UNIVERSAL
- ORANGE
- PROSIEBENSAT.1 MEDIA
Connected Creativity
- RAI TRADE New to MIPTV in partnership with GSMA, the organization
- SAHARA ONE MEDIA which represents the worldwide mobile industry and produces the
- SONY PICTURES TV In partnership with
Mobile World Congress and Mobile Asia Congress events.
- TELEMUNDO
MIPTV gives the world its first taste of the newest content that will - TELEVISA INTERNACIONAL
shape the year to come for TV, Internet, Mobile and all Video-rich - TWENTIETH CENTURY FOX INT’L
For more information, please contact:
The new global forum uniting the world’s dominant market forces in
platforms. - TF1 GROUP
- WARNER BROS. INT’L TV marina.plazzi@reedmidem.com technology, mobile media and entertainment. A place where content
Find partners, insight and productions during the busiest business - ZDF ENTERPRISES GMBH creators, devices, operators and application developers converge and
- ZODIAK RIGHTS connect to define the entertainment experience of the future.
week of the year for the entertainment industry: on the highly active
showfloor, during business-defining conferences and in face-to-face Unmissable!
MIPTV® 2011
The full exhibitor roster is available
networking sessions. The full MIP experience. A new future of content. at www.miptv.com www.connected-creativity.com www.miptv.com
The world’s entertainment content market

8. Experience Hub
Entertainment Hands-on with the future.
content Touch, feel, watch, hear and experiment with the cutting edge at the Experience Hub.
This interactive lab is equipped with the whole spectrum of today’s top connected
innovations. From never before seen prototypes to launch-ready products and new
entertainment experiences, a new paradigm of connectivity will form before your
eyes and in your hands. The demo hall lets innovators show a full range of breaking
developments, while the networking zone puts content producers face-to-face with the
talent behind the technology.
Immerse yourself in the connected home and connected street of the future. Watch
new ideas go from concept to work-in-progress to functional application in real-time in
the on-site development incubator. And seamlessly transition between the physical and
virtual worlds in a truly augmented reality. Inside the Experience Hub, a new connected
tomorrow is dawning.
Technology and mobile media
Connected Creativity Forum
The launchpad for connected collaboration.
Strategic collaboration comes to life at the Connected Creativity Forum, where industry
leaders plan the future during visionary keynotes, experiential labs, face-to-face
networking and deal-making workshops.
Over three days, frontier thinkers from every content area and tech space will come
together to find out just what makes each industry tick. Technologists will get a crash
For the best consumer applications on today’s connected devices, entertainment is in course in Entertainment 101, including the anatomy of a deal, how a production gets
the driver’s seat. And it is only going to accelerate. Mobile TV is hitting a growth spurt made and who, what and where the money comes from. Content creators will see the
and expected to approach $12 billion in transactions by 2012, while music apps already inner workings of distribution and the technical possibilities of new platforms as they
account for $17.5 billion annually. The strategic interest of the content and technology navigate the unmapped territory of transmedia deal-making.
industries have merged.
Connected Creativity at MIPTV, in partnership with GSMA, is the new connected
entertainment and technology hub that unites the world’s dominant market forces in
Put together a deal from scratch with Forum participants. Get inside the audience’s head
with live consumer labs. And use that learning to create new transversal collaboration at Content 360 Creativity
technology and entertainment content to address their combined opportunity.
business-generating deal foundries. At the Connected Creativity Forum, the unknowns
of the future will be transformed into the possibilities of today. Festival
From content creation to aggregation & distribution to end-user consumption, Transforming engagement.
Connected Creativity fosters the partnerships that will define the industry. Join TV
executives, partnership directors and business development leaders from the top Music The Content 360 Creativity Festival highlights the best new concepts and solutions for
mobile service providers, international studios, music labels, game developers, content Movies next-level audience engagement. This competitive platform gives digital innovators
producers & distributors and device manufacturers for a share of this multi-billion dollar CONNECTED an international stage to connect with the global media industry, high-level creative
Games
ENTERTAINMENT
Inspire. Connect. Transact.
alliance in connectivity. agencies and billion dollar brands to present ideas on multiplatform storytelling, casual
Published Media
TECHNOLOGY gaming, branded entertainment and new engagement tools.
Rich Media Apps
Watch the next big thing take shape in front of an audience of the top thinkers in the
Connected Devices multi-platform content space.

10. Berry+
Berry+ produces eco-friendly, single-use
laundry soap made from soapberries. Brand
development began with just the product
and was developed with the founders from
there. As a cool start-up, Berry+ was built to
represent a fresh alternative to the Procter &
Gamble juggernaut, particularly for college
students.
Campaign work includes selections from
brand identity and strategy guide as well as
proposed print and digital ad campaigns.

11. By making
we’re chang
ing the way laundry gets done to
to create healthy clothes and a healthy
mental activists and everyday heroes for
and our future.
save your clothes and heal the planet
while taking the chore out of laundry. We give you the
chance to be an everyday hero for everyday life.
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12. core brand
values
simplicity
No need to beat around the bush: our greatest
strength is our soapberry.
A real innovation in soap technology, we’re making
We make it easy to do good by making laundry
one of our planet’s many issues.
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13. for making choice of
sake soap matter
That means soap that goes beyond your expectations.
-
gent on the market.
Which means there’s nothing getting in the way of our
This is one fruit that will never be forbidden.
Brand_strategy_MS_061809_FINAL_EH LAST EDIT.indd 33 9/8/09 12:43:18 AM

14. Low Hanging Fruit
When we talk about low hanging fruit, we’re
laundry game. The areas of the garment care
sector ripe for change and more than a little
innovation. No other brands have created an active
Brand_strategy_MS_061809_FINAL_EH LAST EDIT.indd 54 9/8/09 12:43:20 AM

15. brand identity

16. symbols
BERRY SINGLE SERVING THE WASH HERO HEROINE THE PLANET
TOP LINE MESSAGING Symbols that tell the story
SOFTNESS WATER TEMPERATURE PLUS SOAP FORMULA RECYCLING NO JUG
SUPPORT MESSAGING Symbols that explain the story
PERSONALITY Symbols that are in the story
(and the wash)
tagline
FIRST AID
FOR YOUR LAUNDRY
+ THE PLANET.

17. advertising campaign 1
TURN YOUR
WASHING MACHINE
INTO YOUR OWN PERSONAL
PHONE BOOTH.
berryplus.com

18. ONE FRUIT WE’RE MAKING THE
SLOPPINESS, UNWIELDINESS,
THAT WILL NEVER AND CHEMICALINESS
BE FORBIDDEN. OF OLD DETERGENTS A FOSSIL FUEL.
berryplus.com berryplus.com
SAVING YOUR CLOTHES, FORGET LAUNDRY
ONE SINGLE-SERVING AS USUAL.
AT A TIME. LET’S TALK SOAP INNOVATION.
berryplus.com
berryplus.com

19. advertising campaign 2
WHO KNEW SOAP FORGET LAUNDRY
GREW ON TREES? AS USUAL.
LET’S TALK SOAP INNOVATION.
INTRODUCING THE ALL-NATURAL, OFF-THE-BRANCH SOAPBERRY. YES, SOAP INNOVATION.
Fully loaded with saponin, Berry+ is a real force of nature. Plain and simple. Laundry Which leads to laundry innovation. Which leads to planet-healing, habit-changing,
soap free of the smells, bells, and weird gels. With nothing to get between your whole-new-way-of-thinking innovation. You’ll always have to do laundry. And you’ll
clothes and our pure cleaning power, with fabric softener built right in. Botanists call always want to heal the planet. We put those two together, without anything extra
the soapberry tree Sapindus mukorossi. We call it first aid for your laundry. And the from you or your washing machine. Bringing people together in the everyday
planet. And then some. berryplus.com spaces they already share. Laundry. And then some. berryplus.com

20. The Debut
The Debut, a card by Extravaganza, was
developed as a new credit card aimed at
Hong Kong’s young, affluent crowd. Meant
to be a stepping stone between collegiate
debit cards and (hopefully) future AMEX
black card ownership, The Debut also
features a number of social components and
public perks.
Campaign work includes proposed brand
and advertising language as well as
proposed product design.

21. the debut

22. MAKE A SCENE
That’s why we’d like to present for your consideration
The Debut, a card by Extravaganza.
For the people who never mistake holding the world in their
hands as being too big for their britches. You’ve moved onto
the next stage of your life, the one where people finally see
everything you have to offer.
So we’re encouraging you to make a scene.
With our help.

23. initial designs
the debut the debut
known on arrival.
ex trav ag anza.
MAY HAY WAN SHEK SHEK
MAY HAY WAN

24. be known on arrival.

25. Forms+Surfaces
Forms+Surfaces specializes in premium-
design architectural products for public
spaces indoor, outdoor, and in-between,
most notably for the Apple stores. With its
original heyday in the eighties long gone,
new owners sought to revitalize the brand in
2009.
Campaign work includes selections from
brand identity and strategy guide as well as
proposed print and digital ad campaigns.

28. shu e, linger, loiter, laugh, and occasionally cry, stop, stare, sit, sleep, worry, plan, dream, imagine.
public space
public space

30. toss.
and on your way.

31. and on your way.

32. and on your way.

34. Nano-Tex
Nano-Tex is a cutting edge fabric coating
that offers permanent spill and stain
resistance to the treated area. The main
focus for the brand’s website is to educate
consumers to the benefits of nanotechnology
while harnessing the power of this futuristic
material.
Campaign work includes functioning pages
from the main Nano-Tex website,
protectbeauty.com.

37. Rummage Sale
The Rummage Sale was a series of
concepts created for the London design fair.
It features a collection of random thoughts
and quotes that then inform the graphics
that surrounded them.

38. Tin roofs rust.
RUMMAGE
SALE
SOMETIMES I
JUST WANT TO BE
A SHOPKEEPER
Ideas are
negotiable.