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Gaypon For Your Business
1.
2. What
is
Gaypon?
Gaypon
is
website
that
offers
discounted
coupons,
gift
certificates
and
other
deals
for
local
and
nationwide
businesses
that
support
the
gay
community.
These
special
deals
are
not
strictly
targeted
to
the
lesbian,
gay,
or
bisexual
individuals,
but
rather
showcase
businesses
that
welcome
gay
clientele,
are
proud
of
their
diverse
staff
&
may
sponsor
LGBT
events,
charities,
etc.
3. How
does
it
work?
A
user
subscribes
to
our
daily
email
at
DailyGaypon.com
and
starts
to
receive
emails
every
morning
about
our
deal
of
the
day
in
their
area.
If
the
person
likes
the
“Gaypon”
offer,
they
can
click
on
it
for
more
information
and
to
make
a
purchase.
Alternatively,
a
person
can
also
visit
the
website
directly
each
day
to
view
and/or
purchase
the
amazing
offers.
The
deals
will
also
be
posted
on
the
Gaypon
Facebook
&
Twitter
pages
to
promote
the
deals
virally.
4. How
do
you
use
it?
After
the
purchase,
a
custom
certificate
is
delivered
via
email.
It
can
be
presented
via
mobile
device
or
physically
by
printing
it.
If
the
deal
is
for
an
online
merchant,
the
user
will
be
issued
a
unique
coupon
code
to
use
at
checkout.
5. Who’s
a
part
of
this?
Gaypon
merchants
very
from
online,
national,
and
local
small
family
owned
businesses
that
want
to
be
a
part
of
this
revolutionary
new
way
to
do
business.
Gaypon
allows
people
to
try
new
things
and
discover
merchants
that
they
may
have
not
known
about.
All
while
saving
money
&
helping
the
gay
community.
Gaypon
donates
a
healthy
portion
of
our
proceeds
to
charities
and
organization
that
support
the
gay
community,
like
The
Trevor
Project
who
focuses
on
crisis
&
suicide
prevention
amongst
LGBTQ
youth,
and
Affirmations,
which
is
one
of
the
largest
LGBT
community
centers
in
the
United
States.
6. Why
Gaypon?
Marketresearch.com
reports
that
in
2006,
the
buying
power
of
just
the
U.S.
lesbian
&
gay
community
was
approximately
$660
billion
and
is
expected
to
exceed
$835
billion
by
2011.
Headlines
later
claimed
“Gay
Buying
Power
to
hit
$2
Trillion
by
2012.”
Gay
consumers
are
very
loyal,
with
affection
for
companies
that
support
the
gay
community,
as
well
as
those
that
provide
equal
rights
for
LGBT
employees.
Source:
PR
Newswire,
Raw
Story
7. Does
it
really
work?
Some
industries
have
embraced
the
gay
community
with
specific
advertising
campaigns.
One
example
is
American
Airlines;
following
the
formation
of
a
team
devoted
to
LGBT
marketing,
they
saw
a
rise
in
spending
from
the
gay
community
from
$20
million
in
1994
to
$193.5
million
in
1999.
5
years,
$
170+
million.
Source:
Business
Week
8. The
Gay
Consumer
Is
twice
as
likely
as
national
index
to
be
professional
or
manager
Has
an
average
household
income
over
$85.4K
Is
3.4
times
more
likely
to
have
household
income
over
$250K
Is
twice
as
likely
to
have
graduated
from
college
Goes
out
more,
buys
more,
has
more
disposable
income
&
is
extremely
loyal
Source:
My
Gay
Web
9. LGBT
Buying
Power
77%
believe
in
indulging
in
themselves
68%
upgrade
to
a
product’s
latest
model
78%
of
Gay
consumers
purchase
from
companies/brands
that
advertise
in
gay
media,
deliver
product
messages
in
gay-‐
57%
“prefer
to
buy
top
of
the
line”
specific
advertising,
support
gay
&
lesbian
community
causes,
and
are
59%
buy
themselves
whatever
they
want
good
to
their
own
LGBTQ
employees
65%
identify
themselves
as
having
the
“latest
&
greatest”
Source:
My
Gay
Web
