1. The production process and promotion of
video in UCD Library, integrating Web 2.0 and
social networking technologies
James Molloy
Assistant Librarian – Reader Services
James Joyce Library UCD
james.molloy@ucd.ie

2. • Express Service video
• Facebook “vox pop” videos
• Laptop Loans video (in production)
• Library induction video (September 2009)

3. • Background
– An idea formulated in early 2007
– NUIM video
– Other projects took priority
– April 2008, Tony Clarke from systems team
produced a short video for use at a seminar
– Equipment and expertise to hand (in house)

4. • Express Service Page

5. • Express Service
– Short Loan - presently 100% due to RFID
– General Collection – (Sep 07 – Aug 08) 14%
• Projected - 70% usage
• Increase since introduction of the video?
– Need to compare figures for (Sep 08 – Aug
09)

6. • Filming Process
– Equipment
– Sony HVR-A1E HDV - Dv Camcorder + tripod

7. • Assistance from UCD AV centre
• Story board using digital photos
• Script/text
• Filming
– Close ups
– Walking in and out of frame
– General shots + busy background shots

8. • Time line
– Filmed in May 2008 in HSL and JJL
– RFID introduced during summer
– Updated film in September to add RFID
– Sound recording Oct 08 - Garage Band/Mac
– Editing Oct/Nov 2008 – Mac iMovies
– Launched 13th Nov 2008

9. Garage band

10. iMovie

13. • Promotion
– Reader Services blog
http://ucdreaderservices.blogspot.com/2008/11/express-service-video.html
– UCD Library Facebook page
– Email to all UCD Library staff
– Reader Services Roadshow
– 3M + RFID tours
– iPod Competition – Library News Nov 08

14. • Express Service Video added to
alternative video hosting sites 20th Jan 09
– Daily Motion
– http://www.dailymotion.com/ie
– Veoh
– http://www.veoh.com/
– Metacafe
– http://www.metacafe.com/

15. • Facebook videos
• Equipment
– Canon MD205 – mini DV camcorder

16. • Filmed on 10th November 2008
• Edited on Mac – iMovies
• Launched on Facebook 2nd December
• 10 Videos added over 2 weeks
• Promoted on Reader Services blog +
Facebook + email to UCD Library staff
• UCD Library fans doubled in two weeks

18. • PC alternatives
– Sound editing – Audacity
– Free open source software for editing
– http://audacity.sourceforge.net/
– Video editing – Movie Maker 2.1
– Windows Vista, Windows XP
– http://www.microsoft.com/windowsxp/downloads/u

19. • Evaluation
– Experiment
– Consider the benefits
– Can be time consuming
– Project should warrant a video
– Changes to procedures
– Consider the background when filming
– Keep it simple
– Feedback

20. • Thank You
Q&A