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PRSA Sunshine District - June 2010

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Ed Schipul
Ed Schipul

This document is a slideshow presentation about personal branding in the digital era. It discusses how individuals can develop an online presence and brand to grow their name, reach, and potential for profit. It provides examples of successful personal brands and strategies for creating social media content and objects. It emphasizes researching your brand, developing a strategic plan, implementing your brand across platforms, and evaluating your brand's performance through analytics. The overall message is that personal brands can benefit both individuals and businesses if developed and executed strategically.

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www.flickr.com/photos/thomashawk/4463089717 Internet Famous in the Personal Brand Era Opportunities to grow your name, reach and profitability online Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Wednesday, June 16, 2010
Meet Hannagan Photos thanks to: www.time.com Wednesday, June 16, 2010
“The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Wednesday, June 16, 2010
Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Wednesday, June 16, 2010
Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Wednesday, June 16, 2010
Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673 Wednesday, June 16, 2010
CELEBRITY Wednesday, June 16, 2010
The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/ Wednesday, June 16, 2010
Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Wednesday, June 16, 2010
Information Overload source: “Living Systems” Wednesday, June 16, 2010
More than just a person Hi, I’m happykatie Wednesday, June 16, 2010
The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Wednesday, June 16, 2010
27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Wednesday, June 16, 2010
3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, June 16, 2010
The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Wednesday, June 16, 2010
Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Wednesday, June 16, 2010
What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Wednesday, June 16, 2010
Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Wednesday, June 16, 2010
Businesses can help Personal Brands Wednesday, June 16, 2010
Recruit internally for Personal Brands www.schipul.com/personalbrands Wednesday, June 16, 2010
Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Wednesday, June 16, 2010
Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
Social Objects @gapingvoid Wednesday, June 16, 2010
#marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Wednesday, June 16, 2010
Maximize connections, create beautiful archives to share www.facebook.com Wednesday, June 16, 2010
Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Wednesday, June 16, 2010
#chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com Wednesday, June 16, 2010
Twitter keeps everyone in the know Ben Gillin www.twetches.com Wednesday, June 16, 2010
1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Wednesday, June 16, 2010
Strategy Above All www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
1. Research www.flickr.com/photos/lord-jim/3575271834 Wednesday, June 16, 2010
Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, June 16, 2010
2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Wednesday, June 16, 2010
“What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Wednesday, June 16, 2010
3. Implementation www.flickr.com/photos/lord-jim/3574474673 Wednesday, June 16, 2010
This isn’t new... Wednesday, June 16, 2010
4. Evaluation www.flickr.com/photos/lord-jim/3574452593 Wednesday, June 16, 2010
The Brand Development Cycle Wednesday, June 16, 2010
Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Wednesday, June 16, 2010
Let’s talk about threats... Wednesday, June 16, 2010
Who are your rock stars? Wednesday, June 16, 2010
Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Wednesday, June 16, 2010
A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Wednesday, June 16, 2010
Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, June 16, 2010

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PRSA Sunshine District - June 2010

  • 1. www.flickr.com/photos/thomashawk/4463089717 Internet Famous in the Personal Brand Era Opportunities to grow your name, reach and profitability online Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Wednesday, June 16, 2010
  • 2. Meet Hannagan Photos thanks to: www.time.com Wednesday, June 16, 2010
  • 3. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Wednesday, June 16, 2010
  • 4. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Wednesday, June 16, 2010
  • 5. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Wednesday, June 16, 2010
  • 6. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  • 7. Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673 Wednesday, June 16, 2010
  • 9. The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/ Wednesday, June 16, 2010
  • 10. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Wednesday, June 16, 2010
  • 11. Information Overload source: “Living Systems” Wednesday, June 16, 2010
  • 12. More than just a person Hi, I’m happykatie Wednesday, June 16, 2010
  • 13. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Wednesday, June 16, 2010
  • 14. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Wednesday, June 16, 2010
  • 15. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, June 16, 2010
  • 16. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Wednesday, June 16, 2010
  • 17. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Wednesday, June 16, 2010
  • 18. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Wednesday, June 16, 2010
  • 19. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Wednesday, June 16, 2010
  • 20. Businesses can help Personal Brands Wednesday, June 16, 2010
  • 21. Recruit internally for Personal Brands www.schipul.com/personalbrands Wednesday, June 16, 2010
  • 22. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Wednesday, June 16, 2010
  • 23. Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  • 24. Social Objects @gapingvoid Wednesday, June 16, 2010
  • 25. #marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Wednesday, June 16, 2010
  • 26. Maximize connections, create beautiful archives to share www.facebook.com Wednesday, June 16, 2010
  • 27. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Wednesday, June 16, 2010
  • 28. #chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com Wednesday, June 16, 2010
  • 29. Twitter keeps everyone in the know Ben Gillin www.twetches.com Wednesday, June 16, 2010
  • 30. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Wednesday, June 16, 2010
  • 31. Strategy Above All www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  • 32. 1. Research www.flickr.com/photos/lord-jim/3575271834 Wednesday, June 16, 2010
  • 33. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, June 16, 2010
  • 34. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Wednesday, June 16, 2010
  • 35. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Wednesday, June 16, 2010
  • 39. The Brand Development Cycle Wednesday, June 16, 2010
  • 40. Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Wednesday, June 16, 2010
  • 41. Let’s talk about threats... Wednesday, June 16, 2010
  • 42. Who are your rock stars? Wednesday, June 16, 2010
  • 43. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Wednesday, June 16, 2010
  • 44. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Wednesday, June 16, 2010
  • 45. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, June 16, 2010