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PRSA Georgia Personal Brand Era talk by Ed Schipul

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Ed Schipul
Ed Schipul

PRSA Georgia Personal Brand Era talk by Ed Schipul. Thursday May 6, 2010

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www.flickr.com/photos/saturnism/517439237 Welcome to the Personal Brand Era Making connections and impact through individual brands Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com
Information Overload source: “Living Systems”
Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!)
Meet Hannagan Photos thanks to: www.time.com
“The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/
Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327
Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul
Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753
More than just a person Hi, I’m happykatie
The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era
What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/
Businesses can help Personal Brands
Recruit internally for Personal Brands www.schipul.com/personalbrands
Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833
Create Social Objects tip of the hat to @gapingvoid on twitter! www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753
Maximize connections, create beautiful archives to share www.facebook.com
Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com
Twitter keeps everyone in the know Ben Gillin www.twetches.com
Strategy Above All www.flickr.com/photos/pilax/38289753
1. Research 2. Strategic Planning 3. Implementation 4. Evaluation
1. Research www.flickr.com/photos/lord-jim/3575271834
Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685
“What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries
3. Implementation www.flickr.com/photos/lord-jim/3574474673
This isn’t new...
Nope, not new at all... www.flickr.com/photos/16462767@N00/3230283861
4. Evaluation www.flickr.com/photos/lord-jim/3574452593
The Brand Development Cycle
Analytics tools exist www.google.com/analytics + www.scoutlabs.com
But YOU analyze what really matters to you
Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353
A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul
Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

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PRSA Georgia Personal Brand Era talk by Ed Schipul

Notas do Editor

  2. http://www.flickr.com/photos/bump/3980940376/sizes/l/
  7. http://www.flickr.com/photos/bump/3980940376/sizes/l/
  10. http://www.flickr.com/photos/19251296@N00/2254667375/ http://www.flickr.com/photos/32323502@N00/3535655870/ http://www.flickr.com/photos/84104729@N00/146816707/
  15. Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
  16. Generally discuss the 6 elements - but review the 2 italicized = Story and Monitoring
  19. http://www.flickr.com/photos/66995057@N00/3913262398/ http://www.flickr.com/photos/34606192@N00/288022773/ http://www.flickr.com/photos/41174852@N00/3530816978/ http://www.flickr.com/photos/88448902@N00/448512720/