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For Real Estate?
   Erica Campbell
    Director of Social Media
   Homes.com & ForRent.com
        @ericacampbell
Why is Pinterest Powerful?
Source: Pew Internet & American Life Project
Why Is Pinterest So Powerful?
Why Is Pinterest So Powerful?
Why Is Pinterest So Powerful?
Pinterest Audience
Categories & Board Names

       Top 10 Categories on Pinterest    10 Most Popular Board Names
       1. Home (17.2%)                   1. For the Home (3.15%)
       2. Arts and Crafts (12.4%)        2. My Style (1.97%)
       3. Style/Fashion (11.7%)          3. Products I Love (1.86%)
       4. Food (10.5%)                   4. Books Worth Reading (1.68%)
       5. Inspiration/Education (9.0%)   5. Food (1.23%)
       6. Holidays/Seasonal (3.9%)       6. Favorite Places & Spaces (1.00%)
       7. Humor (2.1%)                   7. Recipes (0.75%)
       8. Products (2.1%)                8. Craft Ideas (0.74%)
       9. Travel (1.9%)                  9. Christmas (0.72%)
       10. Kids (1.8%)                   10. Crafts (0.65%)




Source: RJ Metrics
Case Studies
Turn Pinners in to Purchasers…
Pinterest Buyers Have High Potential…
Pinterest Influences Purchase Decisions
      The Dress & Shoes



                              The Pillows
Case Study: Rod Works




• Rod works is a Utah based
  company with stores in Utah,
  Arizona and Nevada.
• They sell home décor.
• Until earlier this year, they did not
  sell online or use social media in
  any focused manner.
Case Study: Rod Works




                          • The picture was pinned to
                            Pinterest and then re-pinned over
                            and over. Someone mentioned
                            that the rod could be purchased
                            at Rod Works.
                          • The problem was that Rod Works
                            did not have an online store….yet


Source: Avalaunch Media
Case Study: Rod Works




                          “We got emails daily for months from
                          Pinterest users, so we eventually
                          opened up our online store in
                          February 2012. We quickly sold
                          hundreds of the frame rods and
                          now sell many other unique items
                          daily.”
                                       ~ Rod Works

Source: Avalaunch Media
10 Board Ideas
1. Introduce The Team
2. Showcase Your Listings
3. Customer Testimonials
4. Lifestyle Content
                       • Seasonal Boards
                       • Home Décor
                          –   Small spaces
                          –   Closets
                          –   Kitchens
                          –   Wine cellars
                       • Recipes
                       • Hobbies
                          – Fashion/Style
                          – Luxury Cars
                          – Sports
                       • Landscaping
                       • Crafts/DIY Projects
5. Local
           •   Cities
           •   Neighborhoods
           •   Dining Guide
           •   Shopping
           •   Nightlife
           •   Events
           •   Entertainment
           •   Schools
           •   Local Businesses
           •   Beauty/Spas
           •   Professional/Home
               Services
6. Real Estate Advice
7. Include Video
8. Open House
9. Marketing Ideas
10. Staging Ideas
Pinterest Image Optimization
    (PIO) Best Practices
Timing of Pins




Source: Pinerly Study
Include A Description, Link & Call-to-Action
Pin It Button & Bookmarklet
Add Pricing & Hashtags
Creative Board Names & Captions
Run a Contest
Homes.com: Social Impact
Reputation Manager




Easily monitor your brand’s online presence to ensure you are found online
and that your social efforts maintain a strong reputation.
Social Broadcaster
Create posts for your social networks including listings and open houses -
all from one login!
Social Wall

              Automatically
              have your
              Facebook,
              Twitter and
              LinkedIn
              updates post
              directly to your
              website.
WIN AN iPAD MINI!
      Tag yourself or comment on
      a Homes.com photo booth
      picture for a chance to
      WIN A FREE iPAD MINI!

      Bit.ly/HomesNAR2012
Homes.com is giving away gift cards every hour!
Follow Me

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Pinterest for Real Estate?

Notas do Editor

  1. Use Pinterest as a means to drive traffic back to your website,blog or listings. Any image you post to your boards that originates from your source should include a link that takes followers back to the full listing or story.