Pinterest for Real Estate? Find out why Real Estate professionals should jump on board! This presentation was given by Erica Campbell, the Director of Social Media for Homes.com and ForRent.com at the Homes.com booth at the National Association of Realtors (NAR) Annual Conference & Expo in Orlando, FL in October 2012.
15. Case Study: Rod Works
• Rod works is a Utah based
company with stores in Utah,
Arizona and Nevada.
• They sell home décor.
• Until earlier this year, they did not
sell online or use social media in
any focused manner.
16. Case Study: Rod Works
• The picture was pinned to
Pinterest and then re-pinned over
and over. Someone mentioned
that the rod could be purchased
at Rod Works.
• The problem was that Rod Works
did not have an online store….yet
Source: Avalaunch Media
17. Case Study: Rod Works
“We got emails daily for months from
Pinterest users, so we eventually
opened up our online store in
February 2012. We quickly sold
hundreds of the frame rods and
now sell many other unique items
daily.”
~ Rod Works
Source: Avalaunch Media
37. Reputation Manager
Easily monitor your brand’s online presence to ensure you are found online
and that your social efforts maintain a strong reputation.
Use Pinterest as a means to drive traffic back to your website,blog or listings. Any image you post to your boards that originates from your source should include a link that takes followers back to the full listing or story.