Unit-IV; Professional Sales Representative (PSR).pptx
Event Management
1.
2. • “Those routine occasions set apart from the
normal activity of daily life of a group of
people”
• Event management is the application
of project management to the creation and
development of festivals, events and
conferences.
3. Event management involves;
• studying the intricacies of the brand
• identifying the target audience,
• devising the event concept,
• planning the logistics
• coordinating the technical aspects before actually
launching the event.
Post‐event analysis and ensuring a return on
investment have become significant drivers for
the event industry
4. • Person who plans and executes the event.
• Often behind‐the‐scenes running the event.
• It is a multi‐dimensional profession.
• involved in planning and execution of the event,
• brand building, marketing and communication strategy.
• Expert at the creative, technical and logistical elements
that help an event succeed.
• This includes event design, audio‐visual production,
scriptwriting, logistics, budgeting, negotiation and, of
course, client service.
5.
6. • LEISURE EVENTS
• CULTURAL EVENTS
• PERSONAL EVENTS
• ORGANIZATIONAL EVENTS
7.
8. • Natural events (Wedding)
• Victorian period
• Advent of technological skills
• Greek roman gladiatorial games
9. • UNIQUENESS
• PERISHABILITY
• INTANGIBILITY
• RITUAL AND CEREMONY
• AMBIENCE AND SERVICE
• PERSONAL CONTACT AND INTERACTION
• LABOR INTENSIVENESS
• FIXED TIME SCALE
10. DATA COLLECTION
• ABOUT SIGNIFICANCE OF EVENTS
• PLANNING FACILITY AND SERVICE
• DEMAND FORCASTING
11. • Analytical/Critical thinking and problem solving
• Client/Customer service orientation
• Good negotiation skills
• Ability to work under pressure and meet
deadlines
• Teamwork, facilitation and co‐operation
• Planning, co‐ordination and organisation
• Good networking skills
12. • SOCIAL NEEDS
• ECONOMIC
• ORGANIZATIONAL
• POLITICAL
• STATUS
• PHILANTHROPIC
• CHARITABLE
21. • Making a start
• Getting organized
• Event feasibility
• Screening process
• Progressing idea
22. • What kind of activity
• Who will do tha (Individual vs Professional)
• Objectives
personal
leisure
cultural
organizational
23. Organize the organizers
A group (Existing group)
Advisors
Committee of 6 people
President
Operations officer
Finance
Marketing
Health, safety & legalities officer
24. • Technology and syastem F
• Ecconomic F
• Legal F
• Operational F
• Schedule F
• Market F
• Resource F
• Cultural F
49. 1. Statement of objectives
2. Analysis of environment, competitiors,
similar events
3. Summary of event products and services
4. Overview of target market
5. Marketing budget
6. Promotion. Public relation & ads (schedule)
