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Event Marketing and SEO
Emma Still
SEER Interactive
How SEO works with Event Marketing
•
•
•

Web page
Code
Promotion

© 2014 SEER Interactive | All Rights Reserved

page 2
How SEO works with Event Marketing
•
•
•

Web page
Code
Promotion

© 2014 SEER Interactive | All Rights Reserved

page 3
TITLE
DATE
TIME
LOCATION
PRICE
DESCRIPTION
SPEAKERS/PRESENTERS
How SEO works with Event Marketing
•
•
•

Web page
Code
Promotion

© 2014 SEER Interactive | All Rights Reserved

page 5
schema.org/Event
How SEO works with Event Marketing
•
•
•

Web page
Code
Promotion

© 2014 SEER Interactive | All Rights Reserved

page 7
• Links connect the Internet
• Links help make a website more
authoritative
• Authoritative websites rank
higher in search results

8
• Event listing websites (Meetup,
Eventful, etc.)
• Similar events
• Relevant blogs
• Google it!

9
READ THIS:
http://moz.com/blog/the-completeguide-to-link-building-with-localevents

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Making the Most of Your Event through SEO