In a brief 20 minute lecture to Event Marketing students at SUNY Plattsburgh in Plattsburgh, NY, Emma outlines a few quick ways to use SEO to help make the most of your event through your web page, code, and promotion.

1. Event Marketing and SEO
Emma Still
SEER Interactive

2. How SEO works with Event Marketing
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Web page
Code
Promotion
© 2014 SEER Interactive | All Rights Reserved
page 2

3. How SEO works with Event Marketing
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•
•
Web page
Code
Promotion
© 2014 SEER Interactive | All Rights Reserved
page 3

4. TITLE
DATE
TIME
LOCATION
PRICE
DESCRIPTION
SPEAKERS/PRESENTERS

5. How SEO works with Event Marketing
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•
•
Web page
Code
Promotion
© 2014 SEER Interactive | All Rights Reserved
page 5

6. schema.org/Event

7. How SEO works with Event Marketing
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•
•
Web page
Code
Promotion
© 2014 SEER Interactive | All Rights Reserved
page 7

8. • Links connect the Internet
• Links help make a website more
authoritative
• Authoritative websites rank
higher in search results
8

9. • Event listing websites (Meetup,
Eventful, etc.)
• Similar events
• Relevant blogs
• Google it!
9

10. READ THIS:
http://moz.com/blog/the-completeguide-to-link-building-with-localevents