2. LinkedIn
For
Business
LinkedIn is the world’s largest professional network.
LinkedIn connects you to your trusted contacts and helps
you exchange knowledge, ideas, and opportunities with
a broader network of professionals.
8. Users spend an
average of 17
minutes on
LinkedIn each day.
9. •What do LinkedIn users do?
create a free online profile, like that of a resume,
connect with colleagues, and discover breaking news
and professional insights.
Top level executives primarily use LinkedIn for
industry networking (22%) and promoting their
businesses (20%).
Middle management professionals primarily use
LinkedIn to keep in touch with other people (24%) and
industry networking (20%).
Entry level employees primarily use LinkedIn for job
searches (24%) and co-worker networking (23%).
Overall, the top activities on LinkedIn are industry
networking (61%), keeping in touch (61%), and co-
worker networking (55%).
15. More than 2
million
companies
have LinkedIn
company
pages
16. There are more than
1 million LinkedIn groups
of members sharing
insights and knowledge
17. Hundreds of
thousands of job
applications have been
submitted via Apply
with LinkedIn.
18. LinkedIn announced
May 3, 2012 , they
acquired the
professional content
sharing community of
SlideShare.
19.
20.
21. Control what people know about
you by editing your profile.
(Communicate a professional
brand and let other members
connect, communicate, and
collaborate with you.)
22. What does a 100% Profile mean?
•Photo
•Executive summary
•Skills set
•Education
•3 recent positions
•3 recommendations from your connections
23. Basic Info
•Name
•Professional Headline- job title, but
customize it to reveal something about
expertise and personality
•Use your location and industry to help
people reconnect and reach out.
•3 recent positions- if you work for a big
corporation, you can click edit display
name to add in the name of your
subsidiary.
•Description: list requirements and
accomplishments to increase your
appearance in search results.
24. •Education: Where and what you studied
provides insight into your professional
expertise.
•Executive summary: expertise,
accomplishments and goals. Write in first
person, discuss what you are passionate
about, and use key words to make you
easier to find.
•Recommendations:
•Websites: Can say other to create your
own description.
THE MORE DETAILED YOU ARE, THE
MORE YOU WILL BE NOTICED and
EASIER TO FIND.
25. What can you Search?
-Companies
-Groups
-Connections
26. What would you put on your
resume/business card?
Facebook is the place for family
and friends, and LinkedIn is
about business.
27. LINKEDIN CHECK LIST
•Apps- add your slideshare, etc. to
your profile. Enrich and share
information
•Blog Link- engage with your written
material
•Add company pages- Describe
products and services, embed videos,
etc.
•Events-
28. Follow companies: keep your eye on
what’s new and best practices
Groups- Join them and stay up on
topics on interest and network with
other industry experts
Help center and YouTube Channel:
Watch for how to’s for answers…
Images: 80x80 pixels: watch your
location, wardrobe, etc. Should reflect
professional nature
29. Jobs: search, post, etc.
Keywords: utilize for search purposes
Link to LinkedIn in your email signature
Mobile App- access 24/7
Update at least once a week.
Connections on LinkedIn should mirror
your offline professional network
30.
31. Should I post a profile picture?
Next page is a heat map portraying what visitors look at most.
Notas do Editor
We’ve already discussed the importance of other Social Media as a whole, but today, we will explore specifically LinkedIn. LinkedIn is the world’s largest professional network. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
On average , professionals are signing up to join LinkedIn at the rate of 2 per second.
Develop a tone and theme. Be authentic. Know it will take time… Remember to be approachable. They will share their opinions. Be ready to give helpful and informative feedback.