SlideShare uma empresa Scribd logo
1 de 23
Chapter 9Emerging Market  By: Maria MechaellaDoromal
Emerging markets   - is used to describe a nation's social or business activity in the process of rapid growth and industrialization. Currently, there are approximately 28 emerging markets in the world, with the economies of China and India considered to be by far the two largest.
Marketing and Economic Development ,[object Object]
Economic development presents a two double sided challenge.A study of the general aspect of economic development is necessary to gain empathy regarding the economic climate within developing countries. The state of economic development must be studied with respect to market potential including the present economic level and economy’s growth potential.
Economic Development – is generally understood to mean an increase in national production that results in an increase in the average per capital gross domestic product or GDP. Stages of Economic Development by Walt Rostow Stage 1: The traditional society Stage 2: The precondition for take off Stage 3: The take off Stage 4: The drive to maturity Stage 5: The age of high consumption
Consumer Spending			     Health and Education
MDCs – More Developed Countries – industrialized countries with high per capital incomes, such as: Canada, England, France, Germany, Japan and the United States. LDCs – Less Developed Countries – industrially developing countries just entering world trade, many of which are in Asia and Latin America, with relatively low per capital incomes. LLDCs – Least Developed Countries – industrially underdeveloped, agrarian, subsistence societies with rural populations, extremely low per capital income levels, the little world trade involved. LLDCs are found in central Africa and parts of Asia. NICs – Newly Industrialized Countries – countries have rapid industrialization of targeted industries and have per capital incomes that exceeded other developing countries. These countries are Chile, Brazil, Mexico, South Korea, Singapore and Taiwan.
NIC Growth Factor ,[object Object]
Economic and legal reforms
Entrepreneurship
Planning
Outward Orientation
Factors of Production
Industries targeted for growth
Incentives of force a high domestic rate of savings and to direct  capital to update the infrastructure, transportation, housing, education and training.
Privatization of state-owned enterprises (SOEs) that placed a drain of national budget.,[object Object]
 The Internet accelerates the process of economic growth by speeding up the diffusion of new technologies to emerging economies. Unlike the decades it took before many developing countries such as: Asia, Latin America, and Easter Europe.,[object Object],[object Object]
Evolution of the Marketing Process
Marketing in a Developing Country Level of market development ,[object Object]
The more developed economy, the greater the variety of marketing function demanded.Demand in a developing country ,[object Object],[object Object]
have significant population
represent considerable markets for a wide range of product
have strong rates of growth or the potential for significant growth

Mais conteúdo relacionado

Mais procurados

Development powerpoint of vocab
Development powerpoint of vocabDevelopment powerpoint of vocab
Development powerpoint of vocab
Dustin Blohm
 
Development powerpoint of vocab
Development powerpoint of vocabDevelopment powerpoint of vocab
Development powerpoint of vocab
Clay Woerner
 
International business chapter 1
International business chapter 1International business chapter 1
International business chapter 1
Manilyn Angel
 

Mais procurados (18)

Emerging Markets
Emerging MarketsEmerging Markets
Emerging Markets
 
Mncs
MncsMncs
Mncs
 
Newly Industrialised Countries
Newly Industrialised CountriesNewly Industrialised Countries
Newly Industrialised Countries
 
Globalization
GlobalizationGlobalization
Globalization
 
Export-Oriented Industrialization (EOI): Arguments for and Against What Have ...
Export-Oriented Industrialization (EOI): Arguments for and Against What Have ...Export-Oriented Industrialization (EOI): Arguments for and Against What Have ...
Export-Oriented Industrialization (EOI): Arguments for and Against What Have ...
 
Import Substitution Vs Export Orientation; Case Study of Korean Economy
Import Substitution Vs Export Orientation; Case Study of Korean EconomyImport Substitution Vs Export Orientation; Case Study of Korean Economy
Import Substitution Vs Export Orientation; Case Study of Korean Economy
 
Globalization by Islam El-Shafie
Globalization by Islam El-ShafieGlobalization by Islam El-Shafie
Globalization by Islam El-Shafie
 
The globalization of economic relations
The globalization of economic relationsThe globalization of economic relations
The globalization of economic relations
 
USA-Brochure-PSD
USA-Brochure-PSDUSA-Brochure-PSD
USA-Brochure-PSD
 
Evaluating Benefits and Costs of Globalisation
Evaluating Benefits and Costs of GlobalisationEvaluating Benefits and Costs of Globalisation
Evaluating Benefits and Costs of Globalisation
 
Impact of globalization on Small Scale Business
Impact of globalization on Small Scale BusinessImpact of globalization on Small Scale Business
Impact of globalization on Small Scale Business
 
Development powerpoint of vocab
Development powerpoint of vocabDevelopment powerpoint of vocab
Development powerpoint of vocab
 
structural transformation in Ethiopia: Enhancing the transition from Agrarian...
structural transformation in Ethiopia: Enhancing the transition from Agrarian...structural transformation in Ethiopia: Enhancing the transition from Agrarian...
structural transformation in Ethiopia: Enhancing the transition from Agrarian...
 
Development powerpoint of vocab
Development powerpoint of vocabDevelopment powerpoint of vocab
Development powerpoint of vocab
 
UNCTAD, UNDP "Creative Economy Report 2008"
UNCTAD, UNDP "Creative Economy Report 2008"UNCTAD, UNDP "Creative Economy Report 2008"
UNCTAD, UNDP "Creative Economy Report 2008"
 
Globalisation
GlobalisationGlobalisation
Globalisation
 
Financial market
Financial marketFinancial market
Financial market
 
International business chapter 1
International business chapter 1International business chapter 1
International business chapter 1
 

Semelhante a International Management

Chapter 5 How Managers Use Balance of Payments Data – p.213Do.docx
Chapter 5   How Managers Use Balance of Payments Data – p.213Do.docxChapter 5   How Managers Use Balance of Payments Data – p.213Do.docx
Chapter 5 How Managers Use Balance of Payments Data – p.213Do.docx
robertad6
 
Emerging Nations
Emerging NationsEmerging Nations
Emerging Nations
Vishnu G
 
Building a roadmap for success in media and entertainment in China
Building a roadmap for success in media and entertainment in ChinaBuilding a roadmap for success in media and entertainment in China
Building a roadmap for success in media and entertainment in China
Raghav Mani
 
One of the best ways to learn a concept is to teach a concept, and i.docx
One of the best ways to learn a concept is to teach a concept, and i.docxOne of the best ways to learn a concept is to teach a concept, and i.docx
One of the best ways to learn a concept is to teach a concept, and i.docx
carlibradley31429
 
global perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docx
global perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docxglobal perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docx
global perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docx
shericehewat
 
Globalisation final
Globalisation finalGlobalisation final
Globalisation final
apeksha24
 
Globalisation final
Globalisation finalGlobalisation final
Globalisation final
apeksha24
 
Development powerpoint of vocab
Development powerpoint of vocabDevelopment powerpoint of vocab
Development powerpoint of vocab
Dustin Blohm
 
MTBiz November 2012
MTBiz November 2012MTBiz November 2012
MTBiz November 2012
ANM Farukh
 
WEF Enabling Trade 2016
WEF Enabling Trade 2016WEF Enabling Trade 2016
WEF Enabling Trade 2016
pilarnoriega
 
Africa tapping into growth opportunities challenges and strategies for cons...
Africa tapping into growth   opportunities challenges and strategies for cons...Africa tapping into growth   opportunities challenges and strategies for cons...
Africa tapping into growth opportunities challenges and strategies for cons...
Dr Lendy Spires
 
Indias entertainment-economy oct- 2011_
Indias entertainment-economy oct- 2011_Indias entertainment-economy oct- 2011_
Indias entertainment-economy oct- 2011_
Luckykapoor Kapoor
 

Semelhante a International Management (20)

Chapter 5 How Managers Use Balance of Payments Data – p.213Do.docx
Chapter 5   How Managers Use Balance of Payments Data – p.213Do.docxChapter 5   How Managers Use Balance of Payments Data – p.213Do.docx
Chapter 5 How Managers Use Balance of Payments Data – p.213Do.docx
 
Emerging Nations
Emerging NationsEmerging Nations
Emerging Nations
 
Building a roadmap for success in media and entertainment in China
Building a roadmap for success in media and entertainment in ChinaBuilding a roadmap for success in media and entertainment in China
Building a roadmap for success in media and entertainment in China
 
One of the best ways to learn a concept is to teach a concept, and i.docx
One of the best ways to learn a concept is to teach a concept, and i.docxOne of the best ways to learn a concept is to teach a concept, and i.docx
One of the best ways to learn a concept is to teach a concept, and i.docx
 
International Marketing Environment
International Marketing EnvironmentInternational Marketing Environment
International Marketing Environment
 
global perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docx
global perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docxglobal perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docx
global perspectives(mgmt-(8110)SEC-7(SEM-2019’FALL’)ASSIGNMENT.docx
 
Chp 003 ib by hills
Chp 003 ib by hillsChp 003 ib by hills
Chp 003 ib by hills
 
Chapter 9 PowerPoint
Chapter 9 PowerPoint Chapter 9 PowerPoint
Chapter 9 PowerPoint
 
Globalisation final
Globalisation finalGlobalisation final
Globalisation final
 
Globalisation final
Globalisation finalGlobalisation final
Globalisation final
 
Newly Industrialised Countries
Newly Industrialised CountriesNewly Industrialised Countries
Newly Industrialised Countries
 
Canadian Economic Development
Canadian Economic DevelopmentCanadian Economic Development
Canadian Economic Development
 
International marketing
International marketingInternational marketing
International marketing
 
Development powerpoint of vocab
Development powerpoint of vocabDevelopment powerpoint of vocab
Development powerpoint of vocab
 
MTBiz November 2012
MTBiz November 2012MTBiz November 2012
MTBiz November 2012
 
WEF Enabling Trade 2016
WEF Enabling Trade 2016WEF Enabling Trade 2016
WEF Enabling Trade 2016
 
Pakistan industries
Pakistan industriesPakistan industries
Pakistan industries
 
Africa tapping into growth opportunities challenges and strategies for cons...
Africa tapping into growth   opportunities challenges and strategies for cons...Africa tapping into growth   opportunities challenges and strategies for cons...
Africa tapping into growth opportunities challenges and strategies for cons...
 
International Business Chapter 9
International Business Chapter 9International Business Chapter 9
International Business Chapter 9
 
Indias entertainment-economy oct- 2011_
Indias entertainment-economy oct- 2011_Indias entertainment-economy oct- 2011_
Indias entertainment-economy oct- 2011_
 

Último

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Krashi Coaching
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
PECB
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
fonyou31
 

Último (20)

social pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajansocial pharmacy d-pharm 1st year by Pragati K. Mahajan
social pharmacy d-pharm 1st year by Pragati K. Mahajan
 
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
BAG TECHNIQUE Bag technique-a tool making use of public health bag through wh...
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Disha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdfDisha NEET Physics Guide for classes 11 and 12.pdf
Disha NEET Physics Guide for classes 11 and 12.pdf
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
APM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across SectorsAPM Welcome, APM North West Network Conference, Synergies Across Sectors
APM Welcome, APM North West Network Conference, Synergies Across Sectors
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
Ecosystem Interactions Class Discussion Presentation in Blue Green Lined Styl...
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 

International Management

  • 1. Chapter 9Emerging Market By: Maria MechaellaDoromal
  • 2. Emerging markets  - is used to describe a nation's social or business activity in the process of rapid growth and industrialization. Currently, there are approximately 28 emerging markets in the world, with the economies of China and India considered to be by far the two largest.
  • 3.
  • 4. Economic development presents a two double sided challenge.A study of the general aspect of economic development is necessary to gain empathy regarding the economic climate within developing countries. The state of economic development must be studied with respect to market potential including the present economic level and economy’s growth potential.
  • 5. Economic Development – is generally understood to mean an increase in national production that results in an increase in the average per capital gross domestic product or GDP. Stages of Economic Development by Walt Rostow Stage 1: The traditional society Stage 2: The precondition for take off Stage 3: The take off Stage 4: The drive to maturity Stage 5: The age of high consumption
  • 6. Consumer Spending Health and Education
  • 7. MDCs – More Developed Countries – industrialized countries with high per capital incomes, such as: Canada, England, France, Germany, Japan and the United States. LDCs – Less Developed Countries – industrially developing countries just entering world trade, many of which are in Asia and Latin America, with relatively low per capital incomes. LLDCs – Least Developed Countries – industrially underdeveloped, agrarian, subsistence societies with rural populations, extremely low per capital income levels, the little world trade involved. LLDCs are found in central Africa and parts of Asia. NICs – Newly Industrialized Countries – countries have rapid industrialization of targeted industries and have per capital incomes that exceeded other developing countries. These countries are Chile, Brazil, Mexico, South Korea, Singapore and Taiwan.
  • 8.
  • 15. Incentives of force a high domestic rate of savings and to direct capital to update the infrastructure, transportation, housing, education and training.
  • 16.
  • 17.
  • 18. Evolution of the Marketing Process
  • 19.
  • 20.
  • 22. represent considerable markets for a wide range of product
  • 23. have strong rates of growth or the potential for significant growth
  • 24. have undertaken significant programs of economic reform
  • 25. are of nature political importance within their regions
  • 27.
  • 28.
  • 29.
  • 30. 5th largest country by geographical area.
  • 31. 5th most populous country in the world.
  • 32.
  • 33. Nominal per capita GDP has surpassed US$10,500 in 2008, due to the strong and continued appreciation of the real for the first time this decade.
  • 34. 10th largest economy in the world, 2nd largest in the Americas measured by purchasing power parity, in the Americas, after the United States.
  • 35.
  • 36.
  • 38. Fastest increases in income levels
  • 39. World’s factory- World’s #1 Exporter of IT Goods
  • 41.
  • 42. China has entered the global markets by joining the WTO . Foreigners can invest money there to build plants and take advantage of the cheap labor.
  • 43.
  • 44. 2 nd most populous country.
  • 45. 4 th largest economy in purchasing power.
  • 46. Worlds 12 th largest economy at market exchange rates.
  • 47.
  • 48. Since 1991: India has gradually opened up its markets through economic reforms and reduced government controls on foreign trade and investment.
  • 49. Privatization of publicly owned companies and the opening of certain sectors to private and foreign participation has continued amid political debate.
  • 50.
  • 51.
  • 52. Difficulty to develop a product market
  • 53.
  • 54. The quality of talent is hard to ascertain.
  • 55.
  • 56.
  • 57. Like investors, creditors don't have access to accurate information on companies
  • 58. Businesses can't easily assess the creditworthiness of other firms or collect receivables after they have extended credit to customers
  • 59.