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Digital Consultant Eleazar Santos Social Media Basics Edition

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Eleazar Santos
Eleazar Santos

A quick review on Facebook, the most popular social network worldwide and why people engage there... and what's important for business.

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hands on... Eleazar Santos - Digital Consultant - @eleazarsantos Madrid, June 7 2013 #SmartMuffin social media basics edition viernes, 7 de junio de 13
social by nature 1 viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin June 5, 2013 viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin from a university network viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin to an expanded network viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin the most popular, worldwide Source: Global Web Index, January 2013 viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin Vs. and it’s Google main competitor viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin where there’s a competition for relevance Source: Get Post Rocket, Septiembre 2012 viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin as we move to more social experiences viernes, 7 de junio de 13
it’s about people 2 viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin newsfeed: the sacred grail viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin open communication viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin private communication viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin affiliation by interests viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin events & calendar viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin games, videos and apps viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin coupons and discounts viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin and coming soon... gifts viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin devotion to brands viernes, 7 de junio de 13
it’s about people business 3 viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin we love brands... sometimes viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin set the rules before talking viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin talk to yours fans... and let talk viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin integrate other social media viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin notoriety & engagement tabs viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin core to social business viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin customer acquisition viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin support on customers’ preferred site viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin information & easy access viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin geolocation presence viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin advertising solutions Different objectives, different formats • Branding & community: page like ads page like sponsored story • Product awareness: page post photo ad + link page post video ad + link page post like sponsored story • Campaigns: sponsored stories • Apps download: mobile app install ads viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin performance assestment viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin devotion to brands... viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin viernes, 7 de junio de 13
4 wrapping up... viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin Communication •Discovery •Counseling •Affiliation •Entertainment •Engagement personal & corporate use •Communication •Feedback •E-care •Advocacy •New services •Performance viernes, 7 de junio de 13
@eleazarsantos #SmartMuffin thanks for coming! http://www.linkedin.com/in/eleazarsantos viernes, 7 de junio de 13

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