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Module 4 Opening Brand Engagement

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Consumer Choice and Brand Engagement Module 4 DTC Perspectives Conference-October 2008 Ellen Hoenig Carlson
What does it take to engage consumers? ©2008 Advance MarketWoRx. All rights reserved.
What does engagement look like? ©2008 Advance MarketWoRx. All rights reserved.
 
[object Object],©2008 Advance MarketWoRx. All rights reserved.
[object Object],[object Object],©2008 Advance MarketWoRx. All rights reserved.
Personalization; Relevance 2-way Dialogue; Conversation Community and Peers Authenticity and Trust Achieving Brand Engagement Authenticity and Trust Consumers Feel Understood Personalization; Relevant Content 2-way Dialogue; Conversation Community and Peers Authenticity and Trust ©2008 Advance MarketWoRx. All rights reserved.

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Module 4 Opening Brand Engagement

  • 1. Consumer Choice and Brand Engagement Module 4 DTC Perspectives Conference-October 2008 Ellen Hoenig Carlson
  • 2. What does it take to engage consumers? ©2008 Advance MarketWoRx. All rights reserved.
  • 3. What does engagement look like? ©2008 Advance MarketWoRx. All rights reserved.
  • 4.  
  • 5.
  • 6.
  • 7. Personalization; Relevance 2-way Dialogue; Conversation Community and Peers Authenticity and Trust Achieving Brand Engagement Authenticity and Trust Consumers Feel Understood Personalization; Relevant Content 2-way Dialogue; Conversation Community and Peers Authenticity and Trust ©2008 Advance MarketWoRx. All rights reserved.