Connecting Justice - social media and citizen engagement

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Presentation by Patrick McCormick , Manager Digital Engagement, Strategic Communication Branch , Department of Justice - Victorian Government to Smart Government Australia 2010 conference, 14 September 2010

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connecting Justice social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria 14 September 2010 Smart Government Australia Melbourne Unless indicated otherwise, content in this presentation is licensed:

connecting Justice social media and citizen engagement ,[object Object],[object Object],[object Object],[object Object]

the public sector is evolving ,[object Object],[object Object],[object Object],[object Object],read-only rigid, prescriptive, hierarchical read-write agile, principled, collaborative

citizen expectations are changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

the Internet has something to do with it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In Search of Jefferson’s Moose - David G. Post ,[object Object],[object Object],[object Object],[object Object]

what does this mean for government ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

emerging policy platform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

supporting a culture of collaboration internally ,[object Object],[object Object],[object Object]

conversations, questions, problem solving

supporting existing community role and establishing trusted , authentic presence on new platforms

the Internet is increasingly, the people’s choice (AGIMO: Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%

using social media monitoring to capture the direction of online conversations

breaking down social media activity by issues and level of interest issues share of voice

tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010

plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death

4. responding and collaborating CFA, Black Saturday, Flickr

seeking citizen input , educating interactively

creating opportunities for shared learning and understanding

fostering responsibility through citizen engagement and content creation

the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au

managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au

maintaining community engagement to better prepare for future emergencies Yarra Valley, Black Saturday, Flickr

going where people are to build trust and improve access to information ,[object Object]

because people want to help and play a role that government is well placed to facilitate

seeking citizen support for emergency volunteers Vital. Valued. Victorians.

sharing emergency information in timely, convenient way extends frontline response to community

mobile apps enable citizens to help themselves and their neighbors

geospatial data and location awareness put powerful tools in the hands of citizens

sharing timely information builds trust and confirms public safety objectives

[object Object],[object Object],[object Object],[object Object],connecting Justice social media and citizen engagement

Thanks! Patrick McCormick [email_address] @ solutist Questions? @ justice_vic

re-using this presentation? the fine print… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Connecting Justice - social media and citizen engagement

1. connecting Justice social media and citizen engagement Patrick McCormick Manager Digital Engagement Department of Justice Victoria 14 September 2010 Smart Government Australia Melbourne Unless indicated otherwise, content in this presentation is licensed:

3. 1. understanding the context

9. 2. tinkering with the tools

10.

11. conversations, questions, problem solving

12. video socialises important information

13. working together across boundaries

14. seeking and voting on ideas openly

15. supporting existing community role and establishing trusted , authentic presence on new platforms

16. 2. listening to the crowd

17. the Internet is increasingly, the people’s choice (AGIMO: Australia in the Digital Economy, 2009 ) 20% 27% 16% 11%

18.

19. using social media monitoring to capture the direction of online conversations

20. breaking down social media activity by issues and level of interest issues share of voice

21. tracking social media stats over time to identify increased interest in key topics Month on Month Trend Alcohol & Street Violence Social Media Analysis April 2010

22. plotting social media spikes against news items and events to determine impact Violent CBD brawl Street violence talk spawned by Williams’ death

23. 4. responding and collaborating CFA, Black Saturday, Flickr

24. seeking citizen input , educating interactively

25. creating opportunities for shared learning and understanding

26. fostering responsibility through citizen engagement and content creation

27. the worst natural disaster in Australia’s history Victorian Fire Map 9 February 2009, dse.vic.gov.au

28. managing the information load and access to meet demand and prevent bottlenecks Kinglake, Aerial view, news.com.au

29. maintaining community engagement to better prepare for future emergencies Yarra Valley, Black Saturday, Flickr

30.

31. because people want to help and play a role that government is well placed to facilitate

32. seeking citizen support for emergency volunteers Vital. Valued. Victorians.

33. sharing emergency information in timely, convenient way extends frontline response to community

34. mobile apps enable citizens to help themselves and their neighbors

35. geospatial data and location awareness put powerful tools in the hands of citizens

36. sharing timely information builds trust and confirms public safety objectives

37.

38. Thanks! Patrick McCormick [email_address] @ solutist Questions? @ justice_vic

39.

Connecting Justice - social media and citizen engagement

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