Fabrizio Cardinali is SVP Global Business Development at sedApta Group in Italy. This presentation was delivered during his keynote speech at the 2014 EDEN Annual Conference in Zagreb. http://www.eden-online.org

1. Smarter Training for Smarter Manufacturing
Empowering Europe’s workforce towards the 4° industrial revolution
Fabrizio Cardinali
CSMO, Chief Strategy & Marketing Officer
sedApta Group
f.cardinali@sedApta.com@CardinaliFFabrizio Cardinali

2. The farther backward you can look, the
farther forward you are likely to see.
Winston Churchill
0..0 hour = year 1 C.E.
24.0 hour = year 2020 C.E.
The Industrial Revolution Clock
5.30-6-30 PM
Renaissance (1450-1550)
9-10 PM
First Industrial
Revolution
(1760-1850)
10-11.45 PM
Second Industrial
Revolution
(1870-1990)
...15 minutes
to midnight
Third Industry
Revolution
At the stroke of
midnight
Venice 90.000
Genoa 50.000
Florence 40.000
Rome 35.000
Vinci – Florence
(40 km)
2 walking days
Rome- Amboise
(1500 km)
3 months donkey ride
HUMANSOCIALDEVELOPMENTNDEX
MILLIONSOFPEOPLE
HSD Index
• Energy Capture
• Organizational
Ability
• Information
Processing
• War Making
capacity
WATT STEAM ENGINE INTRODUCED, 1775
20 july 19694 october 1957 12 September 1962
WATT STEAM ENGINE INTRODUCED, 1775
#learningsputnik

3. 3
Internet of Things
•Smart Machines
•Industrial Internet
•Embedded Sensors
•Advanced Robotics
Digital Marketplaces
•Crowd sourcing
•Engineer to Order
•Configure to Order
•Produce on Demand
•Make to individual
3d printing
•New materials
•Additive/subtractive
•Produce on demand
At midnight stroke..

4. FACTS TODAY
• It is 20% more expensive to
manufacture in the U.S. than it is in its
nine largest trading partners (excluding
cost of labor)
• Taken alone, manufacturing in the
United States would be the 10th largest
economy in the world
• Manufacturing represents 67% of
private-sector R&D spending as well as
30% of the country’s productivity
growth
• For every $1.00 spent in
manufacturing, another $1.48 is added
to the economy, the highest multiplier
effect of any economic sector.
• 500.000 jobs created during last 3
years and 600.000 unfilled jobs
2020 GOALS
• The United States will be the
best place in the world to
manufacture and attract foreign
direct investment.
• Manufacturers in the United
States will be the world’s leading
innovators.
• The United States will expand
access to global markets to
enable manufacturers to reach
the 95 percent of consumers
who live outside our borders.
• Manufacturers in the United
States will have access to the
workforce that the 21st-century
economy demands.
Made in the USA

5. From 2020 more than 60% of Europe’s workforce
will be powered by the Millennials. …our new
makers…A New World for…Mary the Surgeon... Peter
the Fashion Designer…
And what about Europe?

6. React to change (Europe will need a Renaissance 2.0)
Recognize Genius (Talent may not be enough)
House Creativity (Innovation will not be sufficient)
Advance Education (We can’t afford leaving any kid behind)
Specialize skills (We will not excel everywhere)
Vote leaders (Change reaction will need them)
Give trust (It will be the only thing faster than Internet)
Take risk (Small will be better than Big)
GO local (Near will be better than Far)
But…
…Do it fast. ..Before it’s too late! (Your Industry Sputnik has been launched)
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10
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10 suggestions for taking Europe’s Manufacturing Industry to the Moon
(and back safe) through the stormy waves of digital disruption.
Before its too late…
How to create a Learning Sputnik Effect for Europe 2020
#learningsputnik
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7. 1. React to change
(Europe needs a ground zero reaction
towards a Renaissance 2.0)

8. 2. Recognise Genius
(Talent might not be enough)

9. 1. An insatiable quest for knowledge and
continuous improvement (Curiosità)
2. Learning from experience (Dimostrazione)
3. Sharpening the senses (Sensazione)
4. Managing ambiguity and change (Sfumato)
5. Whole-brain thinking (Arte/Scienza)
6. Body-mind fitness (Corporalità )
7. Systems thinking (Connessione)
The 7 habits of
creative genius
2. Recognise Genius
(Talent may not be enough)

10. 3. House Creativity
(Innovation will not be sufficient)
Gujarat Plant
•47 Mil $ investment
•Plant MES
•Accepts customer orders from dealer
•Customises production to customer
request
•Captures data across entire process
•Smart Grid enabled

11. Recreating the Perfect
Knowledge Storm
Directional Innovation
Directional
directionalIntersectional
Creativity
Discipline B Discipline C
Discipline A
A
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iPhone
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The Next Big Thing
Intersectional Creativity .vs.
Mondirectional Innovation
3. House Creativity
(Innovation might not be enough)

12. 4. Advance Education
(We can’t afford leaving any kid behind)

13. Its Not going to be the smartest knwoledge worker that will survive,
its the one most adaptable to new markets, jobs, competences and skills
Its Not the strongest or most intelligent species that survives,
its the one most adaptable to change
Towards a Darwinian Specialization for knowledge workers
Surviving global competition
5. Specialize Skills
(we will not excel everywhere)

14. Public Leadership .vs.
State Driven Austerity
•Government R&D Spending in New
Economies has risen 3.5% annually since
2000
•In 2020 in China, Science and Technology
innovation will rise to 60 per cent in
Economic Growth contribution
•By 2020 China’s reliance on key foreign
technology will decline to below 30% from
more than 50% now
(Source China Daily on new RD spending
Boost in New Economies )
6. Vote Leaders
(change reaction will need them)

15. The waves of trust
Every kind of peaceful cooperation among
men is primarily based on mutual trust and
only secondarily on institutions such as justice
and police
Albert Einstein
The best time to plant a tree is twenty years
ago.
The second best time is today
Chinese Proverb
Self Trust
Credibiliy
Relationship Trust
Behavior
Organizational Trust
Alignment
Market Trust
Reputation
Societal Trust
Contribution
Misstrust – Smart Trust – Blind Trust
7. Give Trust
(it will be the only thing that faster than Internet)

16. New Entrepreneurial Risk
.vs.
Old Banks Bailouts
8. Take Risk
(Small will be better than Big)

17. Venice 90.000 Genoa 50.000
Florence 40.000 Rome 35.000
Vinci – Florence (40 km) 2 walking days
Rome- Amboise (1500 km) 3 months on a donkey ride:
…New Startups in any possible nice village in Portugal,
Italy, Greece, Spain or Croatia…
Redefining Space &Time in the Internet World
Local diversity .vs.
Global normalization
Bangalore, India
Add a little “dolce” to your vita
Michael Gelb
9. Go Local
(Near will be better than Far)

18. ..15 minutes to midnight……
10. But do it fast...
.... Your Sputnik Industry has been launched!
Courtesy of
Jailbreaking the degree

19. Thanks!
Fabrizio Cardinali
CSMO, Chief Strategy & Marketing Officer
Fabrizio.cardinali@sedApta.com
f.cardinali@sedApta.com@CardinaliFFabrizio Cardinali
E…
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TrainingOurtcomes
TrainingMaturity
Training Processes
#laceproject
Session E2 h 14.oo:
Promoting Learning
Analytics @ the
Manufacturing Workplace