A simple strategy for confident, measurable B2B marketing.

1. A simple strategy for confident,
measurable B2B marketing.
JUST TELL YOUR STORY
Presented by
Chris Meyer

2. ABOUTIAR
¡ Innovation + Access = Relationships
§ IAR Marketing leverages innovation to help you gain
deeper access to markets and strengthen business
relationships — your most valuable asset.

3. BRANDSTORY

4. THENNOW
¡ Then
§ “Half of my
advertising
works, I just
don’t know
which half.”
¡ Now
§ “How does
anything work!?”

5. ¡ Markets are saturated
COMPLICATEDSATURATED

6. ¡ Marketing is complicated
SATURATEDCOMPLICATED

7. MORECHOICES

8. ¡ Define your market on your terms
YOUROPPORTUNITY

9. YOURVALUES

10. YOURSTORY
Honest and
compelling. Customer focused.
Benefit driven.
Accountable and
sustainable.
Editorial
attention.
YOUR
VALUES

11. CONTENTMARKETING
Be the
thought leader. Be a great storyteller.
Make every interaction
a transaction.
Data = $$
Account for ROI as a
process, not an event.
YOUR
CONTENT

12. CONTENTNETWORK
YOUR
BRAND
ENGAGE
EDUCATE
AMPLIFY
ACTIVATE

13. RAISEAWARENESS
ENGAGE
§ Jump-start your story with a fresh voice
and vision to attract and sustain
attention.
§ Tool Kit
Ø Social Media
Ø Search
Ø Websites
Ø Advertising
Ø Video
Ø Internal

14. EMPOWERINSPIRE
EDUCATE
§ Bring intelligence, insight and
knowledge to the conversation.
§ Tool Kit
Ø Webinars
Ø White Papers
Ø E-Books and Infographics
Ø Training & E-Learning
Ø Case Studies
Ø Collateral

15. REACHBEYOND
AMPLIFY
§ Turn up the volume, add frequency to
attract a wider audience of opinion-
leaders and influencers who can
validate your point of view.
§ Tool Kit
Ø E-News
Ø Blogs and Comments
Ø Live and Virtual Events
Ø Public and Media Relations
Ø Issues Management
Ø Advocacy

16. CONVERTCLOSE
ACTIVATE
§ Leverage momentum and critical mass
(whatever your metrics) to turn more
prospects into better customers.
§ Tool Kit
Ø Lead & Demand Generation
Ø Data Analysis & Insights
Ø Sales Presentations
Ø Meeting Design & Facilitation

17. REPEATREPEAT
ENGAGE
EDUCATE
AMPLIFY
ACTIVATE

18. BIGDATA

19. § Do you know your brand story?
§ Is it original? Is it great?
§ Who needs to hear it?
§ And what do you want them to do next?
§ Do you know your competition?
§ What’s their story? Does yours neutralize theirs?
§ What are your strengths & weaknesses?
§ People? Process? Systems? Platforms? Products? Services?
§ It’s 10 o’clock — do you know where your business is?
§ Where do you want to be next year? In three years? Five?
§ What’s in your way?
§ Move it, go around or embrace it!
KNOWNEED

20. A simple strategy for confident,
measurable B2B marketing.
JUST TELL YOUR STORY
Presented by
Chris Meyer
CHRIS@IARMARKETING.COM