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Tweets & Stocks
Evan Baechler
What is twitter?
A digital medium to share & consume info:
•Content (pics, vids, links, articles)
•Ideas
•Opinions
•Statuses
“Micro-blogging”
A bit about stock value
Value derived from perceived performance of
Companies
•Quantitative
oPublically available fin. info / analysis
•Qualitative
oviews / attitudes toward situations / events
oSentiment
Market of information!
Twitter #sentiment
Natural Language
Processing
How Twitter can help traders better understand opinion trends related to companies
#tagclouds / Persistent Search
HootSuite | TweetDeck
Gives Sentiment Context:
Sentiment relative to defined term(s)
Other terms associated with defined term(s)
Wall Street Birds
aggregates twitter sentiment to predict future stock performance
Claim 87% accuracy
Bollen, Mao, Zen: “Twitter mood predicts the stock market”
Decision making tied to emotion & perception 
Twitter Sentiment predicts emotion & perception 
Twitter sentiment can predict future stock performance.
Build by Modulus Informatics, Inc. in Scottsdale, AZ
Check out how I'm
monitoring $AAPL
stock using global
twitter sentiment
http://ow.ly/7wi6v
#CashMoney
I’m Skepitcal…
Natural Language Processing largely English
only.
Hard to analyze:
•sarcasm
•words with multiple meanings
•Vernacular / slang
•Short-hand
My $AAPL stock is
killin' it! F**ing Dyin’
of Happiness!
#Thatswassup
So I did my own analysis…
Sunday 11/20/11 @ 5:00pm PST
1-day price % ∆ P/E Div. Yield Price to
Book
Net profit
Margin
EPS ROE
-1.16% 16.07 3.42 4.14 10.82% 27.68 13.79
1-day price % ∆ P/E Div. Yield Price to
Book
Net profit
Margin
EPS ROE
-0.65% 13.55 NA 4.58 23.95% 27.68 41.67
Technology Industry
Apple Inc.
$10B in cash and $27B in short-term debt.
Apple Tag Cloud
Apple Inc. Tag Cloud
Conclusion
AAPL stock is, by definition, ‘bearish’ (downward moving)
AND
Sentiment about AAPL shows concern after Steve Job’s death
BUT
Product interest seems high, esp. regarding Black Friday, and
AAPL is beating industry avg. I would hold stock and monitor
AAPL’s performance and sentiment closely going forward
Stock Twits – social media, trader community
• Trending stock symbols, twitter streams, chart-sharing
Vid: UK Hedge Fund uses Twitter to Monitor Market Movements
Hedge Funds Ignore Social Media - Survey
Additional Resources

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Evan baechler tweets & stocks

  • 2. What is twitter? A digital medium to share & consume info: •Content (pics, vids, links, articles) •Ideas •Opinions •Statuses “Micro-blogging”
  • 3. A bit about stock value Value derived from perceived performance of Companies •Quantitative oPublically available fin. info / analysis •Qualitative oviews / attitudes toward situations / events oSentiment Market of information!
  • 4. Twitter #sentiment Natural Language Processing How Twitter can help traders better understand opinion trends related to companies
  • 5. #tagclouds / Persistent Search HootSuite | TweetDeck Gives Sentiment Context: Sentiment relative to defined term(s) Other terms associated with defined term(s)
  • 6. Wall Street Birds aggregates twitter sentiment to predict future stock performance Claim 87% accuracy Bollen, Mao, Zen: “Twitter mood predicts the stock market” Decision making tied to emotion & perception  Twitter Sentiment predicts emotion & perception  Twitter sentiment can predict future stock performance. Build by Modulus Informatics, Inc. in Scottsdale, AZ
  • 7. Check out how I'm monitoring $AAPL stock using global twitter sentiment http://ow.ly/7wi6v #CashMoney
  • 8. I’m Skepitcal… Natural Language Processing largely English only. Hard to analyze: •sarcasm •words with multiple meanings •Vernacular / slang •Short-hand My $AAPL stock is killin' it! F**ing Dyin’ of Happiness! #Thatswassup
  • 9. So I did my own analysis… Sunday 11/20/11 @ 5:00pm PST 1-day price % ∆ P/E Div. Yield Price to Book Net profit Margin EPS ROE -1.16% 16.07 3.42 4.14 10.82% 27.68 13.79 1-day price % ∆ P/E Div. Yield Price to Book Net profit Margin EPS ROE -0.65% 13.55 NA 4.58 23.95% 27.68 41.67 Technology Industry Apple Inc. $10B in cash and $27B in short-term debt.
  • 10. Apple Tag Cloud Apple Inc. Tag Cloud
  • 11. Conclusion AAPL stock is, by definition, ‘bearish’ (downward moving) AND Sentiment about AAPL shows concern after Steve Job’s death BUT Product interest seems high, esp. regarding Black Friday, and AAPL is beating industry avg. I would hold stock and monitor AAPL’s performance and sentiment closely going forward
  • 12. Stock Twits – social media, trader community • Trending stock symbols, twitter streams, chart-sharing Vid: UK Hedge Fund uses Twitter to Monitor Market Movements Hedge Funds Ignore Social Media - Survey Additional Resources

Notas do Editor

  1. With only 140 characters, people hit the key b/c they can’t beat around the bush.
  2. If Apple is going to struggle after leadership transition, it’s balance sheet and bottom line probably would not reflect it this close to Steve Job’s death. If people continuing to post about leadership concerns at AAPL and AAPL’s performance begins declining, then I’d sell.