2. There are fundamental differences between
active and passive candidates
ACTIVE PASSIVE
- Will apply to ATS - Unlikely to apply to ATS
- Listens to opportunities - May/not listen to opportunities
- Responds quickly - May/not respond
- Seeks information - Information to be presented to her
Recruiting Solutions 2
5. Identify your audience through LinkedIn targeting
The most accurate way to target professionals on the web
Recruiting Solutions
6. Best practice for sourcing passive candidates
through LinkedIn
UNDERSTAND your
target audience
POSITION your
MEASURE results company as
‘employer of choice’
SOURCE top
passive talent
Recruiting Solutions
7. Best practice for sourcing passive candidates
through LinkedIn
UNDERSTAND your
target audience
POSITION your
company as
MEASURE results
‘employer of choice’
SOURCE top
passive talent
Recruiting Solutions
8. Understand Your Audience – Recruitment Insights
Discover what candidates think about you and your competitors
Survey your target candidates on LinkedIn
Benchmark where you are in minds of your target
Determine messaging
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9. Understand Your Audience – Benchmark Survey
Understand how candidates view you and your competitors
and what job attributes they care most about
Recruiting Solutions
10. Best practice for sourcing passive candidates
through LinkedIn
UNDERSTAND your
target audience
POSITION your
company as
MEASURE results
‘employer of choice’
SOURCE top
passive talent
Recruiting Solutions
11. Position Your Company as ‘Employer of Choice’
Bar to compel passive candidates is much higher
Warm up passive candidates
Be ‘top-of-mind’
Increase awareness of hiring
at your company
Increase likelihood to
respond
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12. Targeted Recruitment Ads
Be ‘top-of-mind’ among passive talent
Warm up passive
candidates
Your ads stand out on
LinkedIn pages
Maximize impressions by
reaching the right audience
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13. Work With Us Ads
Your employees are your best ambassadors
Key highlights
• Sponsorship of employee base
• Ad performance is 3-5x better
than industry avg
• Pricing based on size of
company on LinkedIn
• Drives traffic to LinkedIn
Career Pages (LCP)
“More than 80% of candidates believe that current employees are credible sources of information about
organizations”
Source: Corporate Leadership Council (CLC) survey
Recruiting Solutions
14. Your message dynamically
adapts to the viewer (Gold only)
Your featured recruiters
Job postings targeted to Company culture video
viewer for relevance
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15. Employee spotlights
(viewer targeted for Gold)
Employee benefits
Links to additional company
content
Up to 3 customizable
modules
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16. Best practice for sourcing passive candidates
through LinkedIn
UNDERSTAND your
target audience
POSITION your
company as
MEASURE results
‘employer of choice’
SOURCE top
passive talent
Recruiting Solutions
17. Talent Direct
Compel your candidates to act
Build a talent pipeline with precision
High response rates (35%)
LinkedIn does it all for you
Deliver candidate leads who have:
– Seen your message
– Investigated your company
– Opted in to learn more
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19. Talent Direct
Build a strong candidate pipeline
Your branded banner ad
Get their attention with is prominently featured
customized & relevant messages
Call to action integrated with your
Recruiter dashboard
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20. LinkedIn Recruiter:
VIP access to the world’s superstars
Get full access to names & full
profiles
Find the best, much faster
Contact candidates directly
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21. LinkedIn Recruiter
Make your teams ultra efficient
Boost productivity
Get your team on the same page
Maintain sourcing activity
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22. LinkedIn Recruiter: Enhanced Candidate Search
Save profiles to team or
individual project folders
Access names and full profiles
beyond your 3-degree network
Quickly zero-in on the right
candidates with search filters
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23. LinkedIn Recruiter: Full Profile View
Directly contact multiple
candidates at once
See full profile with career
Stay on top of your projects
history , education & more
with jobs, folders, search &
messaging history
Benefit from your team’s
insights on candidates
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24. LinkedIn Jobs Network:
Let your jobs do your job
Members distribute your Jobs
We reveal the best matches
Flexibility of Job Slots
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25. Personal Job Seeker Experience
Apply Now button can
link to your ATS
Posts feel personal
Candidates see who they
know at your company
Job is indexed for search engines and
can be published to Twitter
Members forward your
jobs in 2 clicks
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26. Best practice for sourcing passive candidates
through LinkedIn
UNDERSTAND your
target audience
POSITION your
company as
MEASURE results
‘employer of choice’
SOURCE top
passive talent
Recruiting Solutions
27. Measure results - LinkedIn Recruitment Insights
Benchmark where you are in the minds of your target
ILLUSTRATIVE
PERCEPTION AWARENESS WILLINGNESS
compared to competitors of hiring efforts to work at the company
% members % members % members
50% 50% 50%
50% 50% 50%
40% 40% 40%
40 40 40
NO association
30% 30% 30%
30 30 30
Not
20%
No
20% at all 20%
20 20 20
10 10 10
0 0 0
A Co. B Co. C Co. D Co. A Co. B Co. C Co. D Co. A Co. B Co. C Co. D Co.
To what extent do you associate Are you aware of whether the On a scale from 1 - 10, how
the following firms with following firms are hiring likely would you be to
innovation in cloud computing? senior software engineers? consider a job opportunity
with the following firms?
Recruiting Solutions
28. Measure results
Recruitment media product performance
Product performance
• Talent Direct InMail open rate: 35%
• Candidates interested as % total drop: 5 - 10%+ conversion
rate
• LinkedIn Recruitment Ads CTR: .18% (industry avg. is .08%)
Recruiting Solutions
29. LinkedIn targeted ads
Engage candidates and learn what is on their minds
Featured Question Polls
Content ads
“We have received over 3000 profiles through our content ads
within a couple of months, they were extremely successful”
– Accenture Global Social Media Lead
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30. Success Story: Talent Direct
Objectives:
Build a talent pipeline
Increase hiring awareness
Results:
600+ resumes
20 - 50% increase in response
rates after running ads
“We had a req open recently and we
were able to line up 4 interviews this
week as a result of the candidates
sourced through the talent direct
campaign”
–Dell Senior Talent Acquisition Manager
Recruiting Solutions
31. Success Story: LinkedIn Career Pages
Objectives:
Educate candidates
Develop employment brand
Drive traffic to groups, jobs to build
a talent pool
Results:
“The combination of LinkedIn Recruiter, our
LinkedIn Career Page and LinkedIn Group has
had a significant impact on our hiring efforts.
In the past 4 months alone I’ve filled 4 SVP-
level positions that I would absolutely have
gone to a retained search firm in the past.
That’s the equivalent of $200K in savings.”
–Schawk Director of Talent Acquisition
Recruiting Solutions
32. Up to 3 customizable modules to
share your employment brand
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33. Success Story: Recruitment Insights
ILLUSTRATIVE
Aware Dell’s hiring software engineers Objectives:
20 18
+100% Understand software developer opinions of
Dell as an employer
9 9
Measure change in opinions after the
LinkedIn campaign
0
Pre Control Post
Results:
Likelihood to consider a job at Dell Awareness of hiring increased +100%
20
+50% Willingness to consider jobs increased +50%
15
10
8 “The end goal wasn’t to hire people but to change
minds regarding Dell as an employer of choice
with software developers; but we received much
more”
0
–Dell Senior Talent Acquisition Manager
Pre Control Post
Recruiting Solutions
34. LinkedIn Career Page
Silver ($10K/yr) Gold ($30K/yr)
Real-time editing Yes Yes
Detailed Analytics Yes Yes
Content refresh Unlimited Unlimited
Jobs targeted to audience Yes Yes
Number of target groupings All viewers see same default content Up to 5 target audiences
Additional ad 300x250 units No Yes
(600K ad impressions)
Only your ads appear on No Yes
your company’s overview tab
Recruiting Solutions
35. Recruitment media increases effectiveness of
sourcing products boosting talent pipeline faster
Recruitment insights
Recruitment Ads 20 - 50% increased response rates
Talent Direct 50 - 500+ high quality leads
LinkedIn Career Jobs for you, follow company, high CTR…
Page
Self- Recruiter
serve &
Jobs
Recruiting Solutions
Notas do Editor
Passive candidates make up a large, high quality candidate pool. The highest quality candidates generally don’t post resumes or respond to job listings, they’re recruited by former bosses and colleagues to their next opportunity.LinkedIn provides the largest source of passive candidates – over 70 million and growing by 3 million a monthPassive candidates need to be recruited differently than active candidates They’re busy and already have a job they’re happy with, so the bar is higher to motivate them to respond They’re demanding because they already have a job, so you need to approach them with the right message to get their interestWith passive candidates, it’s more important than ever to be an employer of choice and know what it will take to convince these candidates to join your firmThis is Jane…Superstar sales director at “ABC International” The best talent is:ReliablePersistentGets promoted fasterTakes on bigger tasksLeads othersActs as an ownerChanges the way things are done for the betterFlexible: Can go with the flowCan work well with peopleDelivers goods on time on budget every single timeDo you want people like her on your team or B players?People like Jane keeps getting hired into the next great opportunity by her former colleagues, bosses and savviest recruiters before she even really thinks of movingLast time she posted her resume online was, well… she is not sure. Maybe when she graduated?
Where best to advertise and build your recruitment brand than on a site where professionals want to be better at what they do and think about having better careers?Advertising where the best of them never go and / or go only where they are actively looking (i.e. traditional job boards) may not let you build your brand with the people you want to attract. Highly Targeted Advertising: By industry, function, seniority, and moreAdvertising on LinkedIn brings you the ability to target exactly who you need, in the right context, in ways that get noticed, where professionals share insights and advice, increasing the odds that someone you touch would then share positive stories of your company with their peers. The targeting we provide is really unmatched: By industry, function, seniority, and more.Benefits of targeting:Make sure you reach the people you needOptimize your spend by Reaching only these peopleMake the message very relevant to them, e.g. if you’re talking to designers in the apparel industry, your message We can also help you inform your advertising strategy and measure the impact of your campaigns.
Your ads stand-out: get noticed in LinkedIn’s streamlined and elegant environmentReach with precision: your ads find the members that match your targeting criteria, allowing you to serve a very relevant messageMaximize impressions: don’t spend money on advertising to professionals you don’t seek
This is screen shot ONE of TWO (top portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Your key recruitment messageYour featured recruitersJob postings targeted specifically to viewers based on his or her profile informationYour culture video(For Gold customers, the customer can create up to five different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
This is screen shot TWO of TWO (middle portion of the Career Page)[[This is a generic company. Customizable screen shots and additional collateral featuring real Career Page customers will be sent out following the product launch]]Employee spotlights – Gold customers can select different employees to feature based on who is viewing the page (up to five versions)Employee benefitsCustomizable modules – These can be any set of pictures and text the customer wants to include (e.g., Culture, Awards, Philanthropy, etc). Customers can add up to 3 custom modulesLinks to additional company content(For Gold customers, the customer can create up to 5 different versions of the page, customizing all of these modules to appeal to the viewer based on his or her profile information)
Accurate targeting of many candidates: Highly targeted audiences based on your criteriaDirect contact, direct reaction: Top of LinkedIn front page + Landing page with custom call-to-actionWe manage your campaign: Give us your criteria and copy, we will deliver leadsThink of Talent Direct as an email campaign on steroids. Only legal.It’s your way to efficiently send a direct message to many members that precisely match your search criteria.We manage that campaign for you so you quickly end up with the names and contact information you need. You will reach them directly at the top of the LinkedIn home page.With strong response rated, This will help you build a strong pipeline of passive candidates in no time.
Recruiter brings you the best Talent Search on LinkedIn, period.Get Unlimited Access: all names, full profiles.First, you get access to all names and full profiles. Not just those in your 3-degree network, allowing you to ace even the toughest searches in functions, industries or even locations you’re not well connected into.Find the Best, much Faster: all premium search filters. Second, premium search filters, some of which have been developed exclusively with recruiting in mind, allow you to zero-in exactly on the profiles you’re looking for in just a few clicks. No need to build advanced queries: you refine on the fly, with really powerful criteria such as “years of experience”, “years in current position”, “function”, “current company”, “groups” and many more.Contact Candidates Directly: 50 InMails / mth. Response guaranteed.Third, after finding just the right profiles, you can contact them directly in a trusted environment: the LinkedIn homepage and the email address which they tied to their LinkedIn account (personal email if they prefer that your emails do not end up on their work inbox). The very high response rates of InMail will surprise you. As if that was not enough, InMails that go unanswered get credited back after 7 days and rollover to the next month if unused. Think of 50 InMails / month as 50 replies from candidates / month!
Recruiter will make your best recruiters even better and your less successful recruiters as good as your best:Boost Productivity: Multiple tools to get to talent faster. Recruiter boosts productivity: 1-to-many InMails and saved templates let you contact more candidates in less time Saved Searches and Search alerts let you find new talent that matches your criteria even when you’re working on something else. You can be the first to get to candidates! Project folders let you stay on top of each search by saving the Req, search queries, interesting profiles and more in the same work spaceGet your Team on the same Page: Visibility into colleagues’ projects, notes on candidates and more.Get all your recruiters on the same page:No more duplication of effort or stepping on each others’ toes.With shared folders, your team can share notes on candidates, searches, contact history and InMail templates.Maintain Sourcing Activity: Team activity history stays with your companyDon’t lose weeks & months of work when your recruiters leave your team:Unlike with personal accounts, the sourcing activity and history of a seat holder does vanish when a recruiter leaves but can be re-assigned to another team member.And we also help you with your OFCCP compliance efforts.
Un-limit your reach: see names and full profiles beyond your 3-degree network [point to the lack of number in front of wendy’s name]Zero-in in a few clicks: premium talent search filters bring you’re the best criteria to find just who you’re looking forGet to talent first: save your search and set up alerts to find out when new members reach your criteria
Benefit from your team’s insights: find out if you or your colleagues already assessed, contacted or commented on candidatesContact candidates directly: message multiple members at once and use (and share) templates of your best InMailsOrganize your search: save profiles in Project Folders that you can share with your colleagues
Members distribute your Jobs: The avg job on LinkedIn gets forwarded 11 times!The major difference between posting a job on a traditional job board and LinkedIn is that jobs posted on a professional network are NOT static.Instead of sitting on a web page just waiting to be found, the community of professionals starts forwarding them, helping connect the right talent with the right opportunity.Your jobs even reach passive candidates.when someone forwards: they do that because they know that the recipient is a good fit, is likely to be interested or is likely to know someone who is.We Reveal the Best Matches: Our algorithm shows you the best candidates. You discover the best matches out of more than 65MM professionals seconds after posting.It is another way to identify and go after passive candidates that would not apply to your openings.Flexibility of Slots: Own 1 slot, update the job as often as you likeThink of Jobs Slots as your annual parking spot in which you can switch the car as often as you like.
1 – Job is indexed for majorsearch engines, our candidate matching technology, and can be published to Twitter2 – Apply Now button can link directly to your ATS3 – Posts feel personal – Be sure to add your name to your posts4 – Candidates can easily see who works at your company5 – It’s easy for members to forward jobs to their network connections
Your ads stand-out: get noticed in LinkedIn’s streamlined and elegant environmentReach with precision: your ads find the members that match your targeting criteria, allowing you to serve a very relevant messageMaximize impressions: don’t spend money on advertising to professionals you don’t seek
This slide is not intended for sharing (content of screen shot not updated). It shows additional examples of customizable modules at the bottom of the Career Page (but no additional features not shown in slides 1 and 2)