How does a community college "Express Yourself" without a printed schedule?

1. By Margaret Boyes and Debbie Weeks Virginia Western Community College How does a community college “Express Yourself” without a printed schedule?

15. Fall Booklet It arrived about two weeks after the postcard

17. Postcard #2 It arrived about three weeks after the booklet, and two weeks before the opportunity to enroll for courses ended.

23. Our course schedule booklet– the OLD way…

24. 2007-08 academic year’s booklets Our semester booklet– the NEW way…

25. Web advertisement Leaderboard advertisement on Roanoke.com, the online version of The Roanoke Times , promoting fall registration and driving viewers to our web for course listings.

26. The redesigned web schedule

27. Fall ’07-June mailer Promoting the new initiative- the postcard series

28. Postcard series Fall ’07-August mailer

29. Postcard series Spring ’08-October mailer

30. Postcard series Spring ’08-December mailer

31. Second iteration Our semester booklet

33. Postcard series-second iteration Fall ’08-July mailer

35. Enrollment Comparison-Fall ’06-Fall ’07 First fall semester without a printed schedule. As of October 22, 2007, the college’s Fall FTES were 2.6% above Fall 2006. Through October 22, 2007

36. Enrollment Comparison Fall ’07-Fall ’08 FTES Second fall semester without a printed schedule. Through September 9, 2008 As of September 9, 2008, the college’s Fall FTES were 7.4% above Fall 2007.

41. Thank you! Questions?