Pakman eMusic BEA Keynote June 08
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David Pakman's Keynote presentation at 2008 BEA Expo in Los Angeles regarding eMusic's Audio Books service
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Pakman eMusic BEA Keynote June 08
- 2. The consumer is now in control. November 12, 2007 eMusic Confidential
- 3. Their life is on-demand and self-programmed • TiVo • Blogs • Pandora • Netflix • iPod + iTunes • YouTube • Facebook • Twitter Oct 20 2005 eMusic Confidential
- 4. Consumer Entertainment Choices Predominate Oct 20 2005 eMusic Confidential
- 5. Content owners must adapt • On-demand • Interoperability • Consumer flexibility • Price • Recognize competition • Aggressively compete • Broadly license - sell your content everywhere! • Easy access to buy product more important than distribution control Oct 20 2005 eMusic Confidential
- 6. RShare ANts P2P Gnutella P2P Ares Tor eMule Grokster Bit Torrent Free is everywhere. Entropy Kazaa Morpheus Limewire Freenet Blogs eDonkey GNUnet Azureus November 12, 2007 eMusic Confidential
- 7. Music, books, audio books and TV have been sold and broadcast in the clear for decades. November 12, 2007 eMusic Confidential
- 8. Relative price of CD, DVD, video game Oct 20 2005 eMusic Confidential
- 9. In music, DRM... • Built Apple’s dominance • Allowed iPod to be closed ecosystem • Discouraged legit buyers from buying • Slowed digital adoption • Placed competitors at disadvantage • Lotsa roadkill • Sony Connect • Yahoo! Music • MTV Urge • Musicmatch • AOL Music • Didn’t stop or slow piracy Oct 20 2005 eMusic Confidential
- 10. In five years, there will be no more... • DRM on digital media • Release windows • 24 hour viewing requirements • Arcane restrictions on how consumers consume Oct 20 2005 eMusic Confidential
- 11. One way to respond... November 12, 2007 eMusic Confidential
- 12. N o2 Digital music service in the world November 12, 2007 eMusic Confidential
- 13. 400,000+ Subscribers November 12, 2007 eMusic Confidential
- 14. 200,000,000 Songs sold in last three years November 12, 2007 eMusic Confidential
- 15. 7,000,000+ Songs sold per month November 12, 2007 eMusic Confidential
- 16. 8,000,000+ Unique visitors per month November 12, 2007 eMusic Confidential
- 17. 3,600,000 tracks 320,000 artists 33,000labels November 12, 2007 eMusic Confidential
- 18. MP3 no DRM November 12, 2007 eMusic Confidential
- 19. The eMusic Customer • Targeting the under-served music consumer: 25 – 54 year old • Generally appreciate music beyond the commercial mainstream – frustrated with the ubiquity of mainstream Top 40 music • Tech savvy • Broad genre appreciation: jazz, classical, world, dance, indie rock • Looking for guidance and happy to experiment • Expect freedom of their music • Seeking good value for music November 12, 2007 eMusic Confidential
- 20. Music Audiobooks November 12, 2007 eMusic Confidential
- 21. 100,000+ Audiobooks sold in first 120 days November 12, 2007 eMusic Confidential
- 22. Audiobooks US market (2006) 90% Audible/iTunes $140M Digital $900M Physical November 12, 2007 eMusic Confidential
- 23. Problems with today’s digital audiobooks • Only one major retailer • High prices • Proprietary Format • Closed Eco-system • Only plays on select players • DRM - Consumer-unfriendly restrictions November 12, 2007 eMusic Confidential
- 24. Welcome to eMusic Audiobooks • MP3 – plays everywhere! • $10 per book for most books • Plays on the devices you already own • Curated and merchandised by literary experts • Buy music and books in the same store November 12, 2007 eMusic Confidential
- 25. eMusic Audiobooks (beta) • Thousands of titles to start • Hundreds added every week • 64Kbps stereo • Better the fidelity of the competition • More than half of eMusic customers polled want to buy audiobooks • $9.99 - 1 book/month • $19.99 - 2 books/month • Single click to download, automatically synced to iTunes, WMP, Winamp November 12, 2007 eMusic Confidential
- 26. eMusic Publisher Partners • Random House • Brainsync • Naxos • L.A. Theatre Works • Hachette • Tantor Media • Blackstone • Phoenix Books • Penguin • Listen and Live • McSweenies • Reagent Press • BBC Worldwide • Audio Evolution • Simon & Schuster • Hay House Publishers November 12, 2007 eMusic Confidential
- 27. Oct 20 2005 eMusic Confidential
- 28. [Screenshot] November 12, 2007 eMusic Confidential
- 29. [eMusic Remote Screenshot] November 12, 2007 eMusic Confidential
- 30. Own Your Music/Books Don’t rent it. November 12, 2007 eMusic Confidential
- 31. eMusic: the most compatible music/books service in the world • Portable Players • iPod, Thompson, SanDisk, Phillips, Samsung, Sony, Microsoft Zune, etc. • Software • iTunes, Real Player, MS Windows Media Player, AOL Winamp, Yahoo Music Player, etc. • Stereo Devices • Polk, Harmon Kardon, Panasonic, etc. • Phones • Sony Ericsson, LG, Nokia, Motorola, Samsung, iPhone, etc. • Car Stereos • PhatNoise, etc. November 12, 2007 eMusic Confidential