Presentation by Elena Myasnikova of Independent Media for the Dutch Delegation of the Digital Perestroika 2.0 Business Trip organized by Coincide & Marketingfacts. June 18, 2009 Rusland2009 Digital Perestroika

1. Elena Myasnikova
June, 2009

2. INDEPENDENT MEDIA SANOMA MAGAZINES
IMSM is the biggest publisher on the Russian
glossy market.
It was founded in 1992 by Derk Sauer and a
group of private Dutch investors.
In 2005 100% of IM shares were purchased
by Sanoma Magazines.

3. IMSM: PORTFOLIO

4. IMSM: PORTFOLIO

5. IMSM - №1 ON THE GLOSSY MEDIA MARKET, 2009
READERSHIP, RUSSIA AD MARKET SHARE
9,875.9
9,426.8
IMSM
23.2%
Others
25.1% HFS
14.8%
4,555.8
4,087.6
Gruner&Jahr
2,638.2 1.2%
2,210.6
Conde Nast
1,914.5
1,703.2 13.9%
1,448.7 Rodionova
810.5 1.2% Burda
7.0%
Axel Parlan
Springer 3.6%
1.7%
t
FS
y
G
da
n
SM
va
r
Gruner&
hr
as
ne
la
ge
FM
H
ur
no
Ja
N
r
IM
D
in
Jahr 7 Dney
Pa
B
r&
SK Press
io
de
r
7
Sp
od
ne
2.8%
n
1.2% 3.5%
Co
R
l
ru
xe
G
A
Readership data source: TNS Russia, NRS-Russia (16+),
Ad market data source: TNS Russia, Jan-April 2009, by Rate Card, without discounts, incl. supplements, excl. regional issues and self-advertising

6. IMSM: PARTNERS

7. IMSM: ADVERTISERS
and many others…

8. IMSM: PRODUCT LINES
PRINT TITLES
Women’s titles Men’s titles Business titles
Travel & Geographic titles Local newspapers
Real estate & Interior titles
Youth titles Art titles

9. IMSM: PRODUCT LINES
INTERNET PROJECTS
Women’s sites Men’s sites Business sites

10. IMSM: PRODUCT LINES
ADDITIONAL BUSINESSES
Custom publishing Fotoimedia
TV studio
Business books
Conferences

11. IMSM: COMPANY STRUCTURE
Supervisory Board
Board of Directors
Cluster Directors
Corporate Sales Media traffic &
clients service
Distribution
HR
Finance
Title Х / Project Legal department
Treasury IT department
Publisher
Credit control Internet department
Marketing Editorial
Ad sales support Corporate Marketing
Sales
Office management Charity
… …

12. IMSM: STAFF
TOTAL STAFF
1111
MEN/WOMEN
25%/75%
AVERAGE AGE
33 year

13. IMSM: REASONS OF SUCCESS
Focus on publishing business
Name and trust
Strong foreign and local editions/brands
Various product lines
Know-how in producing magazines and newspapers,
organizing conferences, custom publishing and Internet
Strong sales departments
Flexibility in partners relationships
Сommitment to western standards of running business
CORPORATE IDEOLOGY: CORPORATE POLICY:
Business + People + Innovation Democracy + Progressiveness

14. THANK YOU FOR YOUR
ATTENTION!