Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Group Dynamics
1. Group Dynamics
zenith
By group
D.K.D. Madhubhashini
K. Sujeevakanthan
K.P.W.A.S.B Kaduwela
H.M. Madhumathi K.Haluwana
K.D.D.U.S.B. Amarathunga
Aroshi S. Tennekoon
A.M.S.B. Abeysekara
U.P. Wijewardane
on 14th January 2012
2. What is a “Group”?
Two or more people who share a common definition and
evaluation of themselves and behave in accordance with such a
definition.
(Vaughan & Hogg, 2002, p. 200)
3. Two or more Who see them selves
People as group members
Group
Share common goals Inter act with each other
4. Groups Vs Teams
All teams are Groups but not all groups are teams
Skills in team is a force of together “Less me more Us”
Team have individual tasks and Responsibility link to the task.
A team have a positive synergy
1+1<2
5. Classification of Groups
Groups
Formal Informal
Command Tasks Interest Friendship
groups groups groups groups
6. Formal Groups
Structured to perform specific tasks
Command Groups
Groups that are determined by the organization chart and composed of
individuals who report directly to a given manager
Tasks Groups
Groups composed of individuals brought together to complete a specific
job task ; their existence is often temporary because once the task is
completed, the group disbands.
7. Informal Groups
Created by workers to meet their needs.
Friendship Groups
Made up of employees who enjoys each other’s company.
satisfy the need for human interaction and social support.
Interest Groups
Workers seek to achieve a common goal based on their membership in then
organization.
managers should observe interest groups to learn what
employees see as
8. Reasons for Joining Groups
Security
Status
Self –Esteem
Affiliation
Power
Goal Achievement
12. Norming
Close relationships develop as the group becomes cohesive &
establishes its norms for acceptable behavior.
13. Performing
Group fully functional
Devoted to task at hand
Mutual assistance
Creativity
Understanding goals & roles
(Independence)
14. Adjourning
(End of group / new modified group)
The group prepares to disband & is no longer concerned with high
levels of performance.
15. Dynamics of a group
Composition
Size Status
Group Dynamics
Leadership
Roles
Cohesiveness
Norms
16. Dynamics of a group
Composition
Factor that determines the efficiency of collaborative learning is
the composition of the group.
Most intensive variable is the heterogeneity of the groups.
Underlying
Types of diversity
Attributes
Age Information
Gender Knowledge
Intelligence Creativity
Race Values
Ethnicity Skills
17. Dynamics of a group
Size
Smaller group –
Cohesion develops more quickly.
Productive For completion of a particular task
Larger group –
more effective for problem solving.
Social loafing effect can be occur.
( more numbers can lead to less
individual effort and individual becomes a
free rider)
18. Dynamics of a group
Roles
Group roles are largely determined by a combination of a
person’s personality and his or her experience with group settings
Assigned roles- chairmen , secretary , manager, treasurer
Emergent roles- confidant , group joker ,
gossiper , mentor
19. Dynamics of a group
Norms stands behavior
Acceptable
What should/should not to do
Common classes of norms…..
Performance
ppearance
Social arrangement
Allocation of resource
Why……
Group survival
Measure predictability of members behavior
Reduce embarrassing
20. Dynamics of a group
Cohesiveness
Forming united whole
Degree of motivated to remain in group
Depend on…..
Interpersonal attraction
Record of high performance in past
Competition with other groups
21. Introduction:
George Elton Mayo who's known as the founder of “Human
Relations Movement” has mentioned in his book, “The Human
Problems of an Industrialized Civilization” the importance of Group
Behavior and its benefit towards an Organization.
When it comes to Group Behavior, the Conditions Effecting Group
Behavior is an important aspect, which it could be divided as,
External (organizational) conditions
Internal Group variables
22. Conditions Effecting Group
Behavior
External (organizational) Conditions Internal Group Variables
•Overall strategy •Individual competencies and traits
•Authority structures of members
•Formal regulations •Group structure
•Available organizational resources
•Employee selection criteria •Size of the group
•Organizational culture
•General physical layout •Internal pressure on members to
conform or the group’s norms
•Personal selection processes
•Performance evaluation and
reward systems
23. Group decision
In this path
Introduction about group decision process….
Method of decision making……
Advantages of group decision making……
Disadvantages of group decision making……
24. Group decision
A complex process………………………….
Require opinions from others…………
On the process of decision making there are several
methods….
A. Authoritarian Style
like a dictatorship
Decision rest in the hand of the power full person…..
25. B. Brainstorming
Excellent method
Get the decision on consensus
c. Voting Based Method
Can you remember Voting Based Method????
26. Generate more complete information and knowledge...
Generate more diverse alternatives…..
Increases acceptance of a solution……
Increases legitimacy of decision….
Time consuming…….
Minority domination…..
Pressure to conform……
27. Summary
What is a group
Difference between a group and a team
Types of groups
Reasons of joining groups
Tuchman’s five theory of group development
Dynamics of groups
Conditions effecting group behavior
Group decisions