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Social Media Strategy

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Digital Vidya
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Social Media Marketing Strategy © Digital Vidya www.digitalvidya.com
Social Media Strategy Framework that Works! © Digital Vidya www.digitalvidya.com
Social Media Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message Content •Photos, Videos, PPTs, Blog •Multichannel Stories, Tweets… •Scheduling… Population Creation (Publishing Content) Visibility/ Branding/ Leads/ Sales Promotion •Blog •Community •Advertising •Groups •Mashup… Measurability © Digital Vidya www.digitalvidya.com
Let’s Create Your Strategy! © Digital Vidya www.digitalvidya.com
Social Media Objectives Who is Target Audience? What does T.A. want? What can we offer? © Digital Vidya www.digitalvidya.com
Implementation Plan Content Creation Strategy? Content Publishing Strategy? Promotion Strategy © Digital Vidya www.digitalvidya.com
Measurability Metrics for ongoing Measurability © Digital Vidya www.digitalvidya.com
Thank You! © Digital Vidya www.digitalvidya.com

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Social Media Strategy

  • 1. Social Media Marketing Strategy © Digital Vidya www.digitalvidya.com
  • 2. Social Media Strategy Framework that Works! © Digital Vidya www.digitalvidya.com
  • 3. Social Media Objectives Business Target Group Value Prop Need SM Channels, Positioning & Message Content •Photos, Videos, PPTs, Blog •Multichannel Stories, Tweets… •Scheduling… Population Creation (Publishing Content) Visibility/ Branding/ Leads/ Sales Promotion •Blog •Community •Advertising •Groups •Mashup… Measurability © Digital Vidya www.digitalvidya.com
  • 4. Let’s Create Your Strategy! © Digital Vidya www.digitalvidya.com
  • 5. Social Media Objectives Who is Target Audience? What does T.A. want? What can we offer? © Digital Vidya www.digitalvidya.com
  • 6. Implementation Plan Content Creation Strategy? Content Publishing Strategy? Promotion Strategy © Digital Vidya www.digitalvidya.com
  • 7. Measurability Metrics for ongoing Measurability © Digital Vidya www.digitalvidya.com
  • 8. Thank You! © Digital Vidya www.digitalvidya.com