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TAILOR MADE
MARKETING CAMPAIGNS

Digital Boutique — unique marketing communication agency. We
create hand crafted marketing campaigns based on detailed
research of client’s target audience: psychological,
social-demographic, ethnic, confessional characteristics and
behavioral features. Professional and well-experienced team
provides main marketing services — PR campaigns; social media
marketing campaigns; events for B2B, B2C sectors and individuals;
advertising and marketing campaigns target audience research;
training devoted to sales methods, successful business
management, presentation skills. The effectiveness of our
marketing campaigns confirms by data:
• Clients sales growth more than 30%
• Brand awareness increases by over 50%
• Number of new clients changed up to 20%
• Loyalty of already existing clients increases by 40%
• Negative comments practically disappear, some dissatisfied
clients become «brand advocates»

Why Digital Boutique?
ONE STOP SHOP

A FRESH PAIR OF EYES

Our team can support you as professional PR
managers, event managers, digital marketing
specialists. We offer a number of flexible ways
to work with us, starting as advisors to your
existing team to co-sourcing or even full
outsourcing of your business needs. We can
grow with you, helping you have the right
sized team with access to the right resources
when you need them.

We regularly receive feedback from our clients
that one of the most valuable aspects of
bringing in Digital Boutique and been to have
a fresh pair of eyes look at the approach to PR,
events and going to market. Event the largest
organizations struggle to keep up with new
trends and all of the things that are changing
in our business. Our unique perspective allows
us to workv with your existing teams to help
them to look over the parapet and ensure that
they continue to offer the right solutions for
the business.

LOW RISK
Our highly qualified and experienced team
guarantees a high quality result. We are
responsive to client needs and constantly
monitor the business environment to enable
us to help you react quickly to emerging
trends and issues.

CONVENIENCE OF COMMUNICATION
Working through a personal manager and full
involvement in the team of the customer.

MEDIA COACH EVENT DESIGN DIGITAL RESEARCH PR
Work directions

COACH

DIGITAL

Our professional trainers present: client relationship
coaching, business negotiations skills; advertising
art using digital marketing; art of making
presentations paying attention to changing
technologies of digital market and social media. Our
trainers taught large Russian and foreign companies
employees. Our principles – follow trends, create
trends, be up-to-date, improve professional skills and
help our clients at their business success.

Our digital communications harnesses the
ever-growing power of the internet to bring your
brand or product to a highly targeted regional
audience at Russian and other markets. At Digital
Boutique, we recognise the huge potential that a
strong digital strategy has in terms of enabling
brands to connect with consumers. From social
media strategy to influencer and blogger outreach,
Search Engine marketing through to website
development, the key is targeted and engaging
content and who is better placed to create this than
a company with a proven track record in experienced
public relations campaigns? Digital Boutique is to
de-mystify the world of online communications,
providing simple, effective digital marketing
solutions and helping you to achieve tangible,
measurable results.

PR

SMM Boutique presents all kinds of digital
technologies: viral and social video; e-learning
systems with video communications; mobile apps,
mobile social and personal games, promo websites,
groups in social media/blogs, video presentations;
advertising campaigns strategies in all media sources
using digital services; reviews and info sources
monitoring in digital field.

With over 30 years of cumulative experience in
journalism, media, PR and advertising, we know how
to make any event a success. We have a proven track
record of being able to invite relevant top celebrities
to PR events as well as developing unique and
memorable occasions. When supporting events we
pay close attention to the business communities that
our clients cater to, the business objectives for the
event and the tone that management wants to set.
We spend time coaching our client management in
how to communicate effectively with media and
support them in getting the message across.
Major assets of our Boutique are our close
relationships with journalists whether they are from
the printed press, the internet, radio or TV. More
recently we have helped our clients to enhance
events through the use of new media including
cooperation with famous bloggers and carefully
tailored social media campaigns.

RESEARCH

EVENT

Sales effectiveness largely depends on customers’
mood, expectations, preferences and lifestyle.
Psychological and social-demographic features of our
client’s target audience are also help to build an
effective marketing campaign. Research works help
our clients to build long-term relationships with
customers and to find a way to their hearts. We help
our clients how to become friends with their target
audience. Marketing campaigns effect based on
psychological research data.

Our portfolio includes organization of the most
popular event forms: exhibitions, forums,
conferences, master classes, briefings,
press-conferences, press lunches, press breakfasts;
seminars, business and club meetings; corporate and
sport events; auto test-drives and any other events
according to clients individual needs. We organize
events in Moscow, Nizhny Novgorod,
Saint-Petersburg, Ekaterinburg, Krasnodar, Kiev. No
patterns – great emphasis to details!

SMM

MEDIA COACH EVENT DESIGN DIGITAL RESEARCH PR
WHY DIGITAL BOUTIQUE?

We do our best and more than others

TAILOR MADE
MARKETING CAMPAIGNS

«Just in three days Digital Boutique specialists found
an event platform and professionally organized
press-conference on financial annual review. Members of leading business media visited press-conference. Moreover, agency staff presented a number of
new topics that made a response in similar media
sources»

EKATERINA GOULD

DigitalBoutique CEO & Founder.
EDUCATION:
Higher education in Architecture, Pedagogy,
Management.

Dmitry Maksuta, brand manager of International Automotive Holding «Atlant M»

COURSES:
• TV management School;
• Direct sales. 1 year of traineeship in Oeld
(Germany);
• Direct sales. Advance Group (USA)

«Digital Boutique – the source of ideas, initiatives
and creativity. Agency PR-support and celebrity-management made our dealers centers Audi and Porsche
a trendy Moscow place where success people meet
and share contacts. Now many famous men tend to
buy autos of our dealers because it is a guarantee of
high quality service and attractive terms of purchase»

PROFESSIONAL EXPERIENCE:
25 years in journalism, member of the Journalists
Union
10 years in event industry
12 years in direct sales
12 years in digital media (RBC), created projects from
scratch to pre-sale – style.rbc.ru, podarki.rbc.ru.
17 years on Public relations – creating and
implementation of PR campaigns, organization of
press conferences and targeted PR campaigns
8 years on TV as news program moderator and
thematic TV programs, a producer of TV programs for
women and youth (NNTV). A reporter of TV program
«News» (TV channel «Dialog»), the creative producer
a series of programs about IT «A step to the future»
(RBC-TV), «Business-Style» (RBC-TV).

+7 (495) 669-68-22
+7 (495) 669-68-22
info@digitalboutique.ru
www.digitalboutique.ru
fb.com/digitique
@DigitBoutique
digitalboutique

Eugene Nikitena-Katsarskaya, PR-manager of «AutoSpecCenter» Group

«Retailer main goal from BTL campaign – to increase
number of sales. An impressive event «Audi as an Art
Object» had great KPI. We increased the loyalty of
already existing clients, clients sales growth was
more than 20%, numbers of new clients changed up
to 15%, Audi A7 sales greatly increased. This is a good
result in current auto market conditions, especially
for a young dealer center»
Elena Polyaninova, leading brand manager Audi Center
South-West («Independence» Group)

OUR
CLIENTS

MEDIA COACH EVENT DESIGN DIGITAL RESEARCH PR

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Tailored Digital Marketing Campaigns

  • 1. TAILOR MADE MARKETING CAMPAIGNS Digital Boutique — unique marketing communication agency. We create hand crafted marketing campaigns based on detailed research of client’s target audience: psychological, social-demographic, ethnic, confessional characteristics and behavioral features. Professional and well-experienced team provides main marketing services — PR campaigns; social media marketing campaigns; events for B2B, B2C sectors and individuals; advertising and marketing campaigns target audience research; training devoted to sales methods, successful business management, presentation skills. The effectiveness of our marketing campaigns confirms by data: • Clients sales growth more than 30% • Brand awareness increases by over 50% • Number of new clients changed up to 20% • Loyalty of already existing clients increases by 40% • Negative comments practically disappear, some dissatisfied clients become «brand advocates» Why Digital Boutique? ONE STOP SHOP A FRESH PAIR OF EYES Our team can support you as professional PR managers, event managers, digital marketing specialists. We offer a number of flexible ways to work with us, starting as advisors to your existing team to co-sourcing or even full outsourcing of your business needs. We can grow with you, helping you have the right sized team with access to the right resources when you need them. We regularly receive feedback from our clients that one of the most valuable aspects of bringing in Digital Boutique and been to have a fresh pair of eyes look at the approach to PR, events and going to market. Event the largest organizations struggle to keep up with new trends and all of the things that are changing in our business. Our unique perspective allows us to workv with your existing teams to help them to look over the parapet and ensure that they continue to offer the right solutions for the business. LOW RISK Our highly qualified and experienced team guarantees a high quality result. We are responsive to client needs and constantly monitor the business environment to enable us to help you react quickly to emerging trends and issues. CONVENIENCE OF COMMUNICATION Working through a personal manager and full involvement in the team of the customer. MEDIA COACH EVENT DESIGN DIGITAL RESEARCH PR
  • 2. Work directions COACH DIGITAL Our professional trainers present: client relationship coaching, business negotiations skills; advertising art using digital marketing; art of making presentations paying attention to changing technologies of digital market and social media. Our trainers taught large Russian and foreign companies employees. Our principles – follow trends, create trends, be up-to-date, improve professional skills and help our clients at their business success. Our digital communications harnesses the ever-growing power of the internet to bring your brand or product to a highly targeted regional audience at Russian and other markets. At Digital Boutique, we recognise the huge potential that a strong digital strategy has in terms of enabling brands to connect with consumers. From social media strategy to influencer and blogger outreach, Search Engine marketing through to website development, the key is targeted and engaging content and who is better placed to create this than a company with a proven track record in experienced public relations campaigns? Digital Boutique is to de-mystify the world of online communications, providing simple, effective digital marketing solutions and helping you to achieve tangible, measurable results. PR SMM Boutique presents all kinds of digital technologies: viral and social video; e-learning systems with video communications; mobile apps, mobile social and personal games, promo websites, groups in social media/blogs, video presentations; advertising campaigns strategies in all media sources using digital services; reviews and info sources monitoring in digital field. With over 30 years of cumulative experience in journalism, media, PR and advertising, we know how to make any event a success. We have a proven track record of being able to invite relevant top celebrities to PR events as well as developing unique and memorable occasions. When supporting events we pay close attention to the business communities that our clients cater to, the business objectives for the event and the tone that management wants to set. We spend time coaching our client management in how to communicate effectively with media and support them in getting the message across. Major assets of our Boutique are our close relationships with journalists whether they are from the printed press, the internet, radio or TV. More recently we have helped our clients to enhance events through the use of new media including cooperation with famous bloggers and carefully tailored social media campaigns. RESEARCH EVENT Sales effectiveness largely depends on customers’ mood, expectations, preferences and lifestyle. Psychological and social-demographic features of our client’s target audience are also help to build an effective marketing campaign. Research works help our clients to build long-term relationships with customers and to find a way to their hearts. We help our clients how to become friends with their target audience. Marketing campaigns effect based on psychological research data. Our portfolio includes organization of the most popular event forms: exhibitions, forums, conferences, master classes, briefings, press-conferences, press lunches, press breakfasts; seminars, business and club meetings; corporate and sport events; auto test-drives and any other events according to clients individual needs. We organize events in Moscow, Nizhny Novgorod, Saint-Petersburg, Ekaterinburg, Krasnodar, Kiev. No patterns – great emphasis to details! SMM MEDIA COACH EVENT DESIGN DIGITAL RESEARCH PR
  • 3. WHY DIGITAL BOUTIQUE? We do our best and more than others TAILOR MADE MARKETING CAMPAIGNS «Just in three days Digital Boutique specialists found an event platform and professionally organized press-conference on financial annual review. Members of leading business media visited press-conference. Moreover, agency staff presented a number of new topics that made a response in similar media sources» EKATERINA GOULD DigitalBoutique CEO & Founder. EDUCATION: Higher education in Architecture, Pedagogy, Management. Dmitry Maksuta, brand manager of International Automotive Holding «Atlant M» COURSES: • TV management School; • Direct sales. 1 year of traineeship in Oeld (Germany); • Direct sales. Advance Group (USA) «Digital Boutique – the source of ideas, initiatives and creativity. Agency PR-support and celebrity-management made our dealers centers Audi and Porsche a trendy Moscow place where success people meet and share contacts. Now many famous men tend to buy autos of our dealers because it is a guarantee of high quality service and attractive terms of purchase» PROFESSIONAL EXPERIENCE: 25 years in journalism, member of the Journalists Union 10 years in event industry 12 years in direct sales 12 years in digital media (RBC), created projects from scratch to pre-sale – style.rbc.ru, podarki.rbc.ru. 17 years on Public relations – creating and implementation of PR campaigns, organization of press conferences and targeted PR campaigns 8 years on TV as news program moderator and thematic TV programs, a producer of TV programs for women and youth (NNTV). A reporter of TV program «News» (TV channel «Dialog»), the creative producer a series of programs about IT «A step to the future» (RBC-TV), «Business-Style» (RBC-TV). +7 (495) 669-68-22 +7 (495) 669-68-22 info@digitalboutique.ru www.digitalboutique.ru fb.com/digitique @DigitBoutique digitalboutique Eugene Nikitena-Katsarskaya, PR-manager of «AutoSpecCenter» Group «Retailer main goal from BTL campaign – to increase number of sales. An impressive event «Audi as an Art Object» had great KPI. We increased the loyalty of already existing clients, clients sales growth was more than 20%, numbers of new clients changed up to 15%, Audi A7 sales greatly increased. This is a good result in current auto market conditions, especially for a young dealer center» Elena Polyaninova, leading brand manager Audi Center South-West («Independence» Group) OUR CLIENTS MEDIA COACH EVENT DESIGN DIGITAL RESEARCH PR